Sustainability marketing: a global perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2013
|
| Ausgabe: | Second edition, reprinted |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XVI, 336 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9781119966197 1119966191 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents Preface to Second Edition Preface to First Edition PART I 1 Understanding Sustainability and Marketing Marketing in the Twenty-First Century A Very Short History of the World The Twentieth Century: The Century that Transformed the World Challenges for the TWenty-First Century Sustainable Development The Evolution of Marketing Thought Beyond Modern Marketing 2 Framing Sustainability Marketing Marketing in Context Elements of Sustainability Marketing Corporate Context: Corporate Social Responsibility Ethical Context Socio-Political Context Global Context PART II Developing Sustainability Marketing Opportunities 3 Socio-Ecological Problems Socio-Ecological Problems on a Macro Level Socio-Ecological Impact of Products on a Micro Level 4 Sustainable Consumer Behaviour Sustainability and Consumption The Consumption Process Understanding Sustainable Consumer Behaviour Sustainable Consumption in Context So Who Is the Sustainable Consumer? Harnessing Sustainable Consumer Behaviour xi xiii 1 3 5 6 7 10 13 14 21 23 29 31 35 37 38 49 51 53 61 77 79 83 86 92 98 103
PART III Developing Sustainability Marketing Standards and Strategies 115 5 Sustainability Marketing Values and Objectives Sustainability Marketing: Challenging Basic Assumptions Sustainability Marketing Values: Brand Ethos Sustainability Marketing Objectives: The Triple Bottom Line 117 119 124 129 6 Sustainability Marketing Strategies Marketing Strategy and Sustainability Understanding the Marketing Environment Developing a Sustainability Marketing Strategy 137 140 140 147 PART IV Developing the Sustainability Marketing Mix 171 7 Customer Solutions Marketing Myopia Customer (Pre-)Purchase Solutions Customer Use Solutions Customer Post-Use Solutions Sustainability Branding 173 175 175 178 182 185 8 Communications The Ambivalence of Communication Sustainability Product Communication Sustainability Corporate Communications The Consumer as Communicator 197 200 203 218 221 9 Customer Cost Total Customer Cost: The Consumer Perspective Total Customer Cost: The Marketer Perspective The Nature of Price Systems 23 ! 233 236 247 10 Convenience Consumption and Convenience Convenience in Purchase Convenience in Use Convenience in Post-Use Ordine Convenience 255 257 259 266 267 269 PART V Developing the Future of Sustainability Marketing 275 11 277 279 281 284 287 Sustainability Marketing Transformations Sustainability Marketing Transformation: The Inside-Out Perspective Corporate Transformations Market Transformations Political Transformations
Social Transformations Sustainability Marketing Transformations: Possibilities and Problems 12 Reframing Sustainability Marketing Thinking Again about Sustainability Marketing Social Marketing and Sustainability Towards a More Sustainable Economy From Sustainability Micromarketing to Sustainability Macromarketing Towards a Prosperous One Planet Society Conclusions: A Final Rethink Index 288 291 299 301 303 306 310 313 314 319
This new and extended second edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision-making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented 4Ps ; and finally, an analysis of how marketing can go beyond responding to social change and contribute to the transformation of a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. The book is ideally suited to both students and practitioners at many different levels and disciplines including marketing, innovation, CSR, sustainability or environmental management. A comprehensive package of supplementary materials is available at www.sustainability-marketing.com and www.wiley.com/college/belz. All chapters include learning objectives and discussion questions, and the key issues are illustrated
throughout with case studies, practical examples and research data drawn from a wide range of countries and industries. This second edition provides new cases, a wider geographic scope and more in-depth analysis and exploration of the key issues that made the first edition winner of the VHB ‘Best Textbook of the Year Award for 2010. It demonstrates the role of sustainability in driving innovation within businesses and markets, and in transforming marketing so that instead of helping to consume our environment, it works to sustain it. The authors have over 40 years of research experience between them and many years experience of teaching sustainability marketing concepts in the classroom.
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| any_adam_object | 1 |
| author | Belz, Frank 1966- Peattie, Kenneth J. |
| author_GND | (DE-588)115679081 (DE-588)170846555 |
| author_facet | Belz, Frank 1966- Peattie, Kenneth J. |
| author_role | aut aut |
| author_sort | Belz, Frank 1966- |
| author_variant | f b fb k j p kj kjp |
| building | Verbundindex |
| bvnumber | BV040787961 |
| classification_rvk | QP 600 |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Umwelt |
| edition | Second edition, reprinted |
| format | Book |
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| language | English |
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| spelling | Belz, Frank 1966- Verfasser (DE-588)115679081 aut Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie Second edition, reprinted Chichester Wiley 2013 XVI, 336 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf Umweltbewusstsein (DE-588)4078517-8 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Nachhaltigkeit (DE-588)4326464-5 s Umweltbewusstsein (DE-588)4078517-8 s Soziale Verantwortung (DE-588)4055737-6 s Unternehmensethik (DE-588)4202404-3 s 1\p DE-604 Peattie, Kenneth J. Verfasser (DE-588)170846555 aut Erscheint auch als Online-Ausgabe 978-1-118-49072-3 Erscheint auch als Online-Ausgabe 978-1-118-49071-6 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025766162&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025766162&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Belz, Frank 1966- Peattie, Kenneth J. Sustainability marketing a global perspective Soziale Verantwortung (DE-588)4055737-6 gnd Umweltbewusstsein (DE-588)4078517-8 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Unternehmensethik (DE-588)4202404-3 gnd Marketing (DE-588)4037589-4 gnd |
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| title | Sustainability marketing a global perspective |
| title_auth | Sustainability marketing a global perspective |
| title_exact_search | Sustainability marketing a global perspective |
| title_full | Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie |
| title_fullStr | Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie |
| title_full_unstemmed | Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie |
| title_short | Sustainability marketing |
| title_sort | sustainability marketing a global perspective |
| title_sub | a global perspective |
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| topic_facet | Soziale Verantwortung Umweltbewusstsein Nachhaltigkeit Unternehmensethik Marketing |
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