Psychological foundations of marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2013
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XVIII, 282 S.) |
| ISBN: | 9780415620000 9780415620017 9780203083208 |
Internformat
MARC
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| 245 | 1 | 0 | |a Psychological foundations of marketing |c Allan J. Kimmel |
| 264 | 1 | |a New York |b Routledge |c 2013 | |
| 300 | |a 1 Online-Ressource (XVIII, 282 S.) | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Marketing / Psychological aspects | |
| 650 | 4 | |a Marketing / Social aspects | |
| 650 | 0 | 7 | |a Marktpsychologie |0 (DE-588)4140888-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Kimmel, Allan J. |
| author_GND | (DE-588)143092332 |
| author_facet | Kimmel, Allan J. |
| author_role | aut |
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| dewey-full | 658.8001/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001/9 |
| dewey-search | 658.8001/9 |
| dewey-sort | 3658.8001 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040784660 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9780415620000 9780415620017 9780203083208 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025762909 |
| oclc_num | 820630234 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XVIII, 282 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| spelling | Kimmel, Allan J. Verfasser (DE-588)143092332 aut Psychological foundations of marketing Allan J. Kimmel New York Routledge 2013 1 Online-Ressource (XVIII, 282 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Gesellschaft Psychologie Marketing / Psychological aspects Marketing / Social aspects Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kimmel, Allan J. Psychological foundations of marketing Gesellschaft Psychologie Marketing / Psychological aspects Marketing / Social aspects Marktpsychologie (DE-588)4140888-3 gnd |
| subject_GND | (DE-588)4140888-3 |
| title | Psychological foundations of marketing |
| title_auth | Psychological foundations of marketing |
| title_exact_search | Psychological foundations of marketing |
| title_full | Psychological foundations of marketing Allan J. Kimmel |
| title_fullStr | Psychological foundations of marketing Allan J. Kimmel |
| title_full_unstemmed | Psychological foundations of marketing Allan J. Kimmel |
| title_short | Psychological foundations of marketing |
| title_sort | psychological foundations of marketing |
| topic | Gesellschaft Psychologie Marketing / Psychological aspects Marketing / Social aspects Marktpsychologie (DE-588)4140888-3 gnd |
| topic_facet | Gesellschaft Psychologie Marketing / Psychological aspects Marketing / Social aspects Marktpsychologie |
| work_keys_str_mv | AT kimmelallanj psychologicalfoundationsofmarketing |