Measuring marketing: 110+ key metrics every marketer needs
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
John Wiley & Sons Singapore
2013
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XXII, 344 S.) |
| ISBN: | 9781118153741 9780470821329 9781118153888 |
Internformat
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| 100 | 1 | |a Davis, John |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Measuring marketing |b 110+ key metrics every marketer needs |c John A. Davis |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Singapore |b John Wiley & Sons Singapore |c 2013 | |
| 300 | |a 1 Online-Ressource (XXII, 344 S.) | ||
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| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics | |
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Datensatz im Suchindex
| _version_ | 1804150114062696448 |
|---|---|
| any_adam_object | |
| author | Davis, John |
| author_facet | Davis, John |
| author_role | aut |
| author_sort | Davis, John |
| author_variant | j d jd |
| building | Verbundindex |
| bvnumber | BV040784614 |
| collection | ZDB-38-EBR |
| contents | section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics |
| ctrlnum | (ZDB-30-PQE)ebr10629615 (OCoLC)823737737 (DE-599)BVBBV040784614 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV040784614 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9781118153741 9780470821329 9781118153888 |
| language | English |
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| spelling | Davis, John Verfasser aut Measuring marketing 110+ key metrics every marketer needs John A. Davis 2nd ed Singapore John Wiley & Sons Singapore 2013 1 Online-Ressource (XXII, 344 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics Marketing / Evaluation Marketing research Marketing (DE-588)4037589-4 gnd rswk-swf Marketingaudit (DE-588)4114516-1 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Effizienzanalyse (DE-588)4151072-0 gnd rswk-swf Kennzahl (DE-588)4114166-0 gnd rswk-swf 1\p (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s Kennzahl (DE-588)4114166-0 s 2\p DE-604 Messung (DE-588)4038852-9 s 3\p DE-604 Effizienzanalyse (DE-588)4151072-0 s 4\p DE-604 Marketingaudit (DE-588)4114516-1 s 5\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Davis, John Measuring marketing 110+ key metrics every marketer needs section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics Marketing / Evaluation Marketing research Marketing (DE-588)4037589-4 gnd Marketingaudit (DE-588)4114516-1 gnd Messung (DE-588)4038852-9 gnd Effizienzanalyse (DE-588)4151072-0 gnd Kennzahl (DE-588)4114166-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4114516-1 (DE-588)4038852-9 (DE-588)4151072-0 (DE-588)4114166-0 (DE-588)4066724-8 |
| title | Measuring marketing 110+ key metrics every marketer needs |
| title_auth | Measuring marketing 110+ key metrics every marketer needs |
| title_exact_search | Measuring marketing 110+ key metrics every marketer needs |
| title_full | Measuring marketing 110+ key metrics every marketer needs John A. Davis |
| title_fullStr | Measuring marketing 110+ key metrics every marketer needs John A. Davis |
| title_full_unstemmed | Measuring marketing 110+ key metrics every marketer needs John A. Davis |
| title_short | Measuring marketing |
| title_sort | measuring marketing 110 key metrics every marketer needs |
| title_sub | 110+ key metrics every marketer needs |
| topic | Marketing / Evaluation Marketing research Marketing (DE-588)4037589-4 gnd Marketingaudit (DE-588)4114516-1 gnd Messung (DE-588)4038852-9 gnd Effizienzanalyse (DE-588)4151072-0 gnd Kennzahl (DE-588)4114166-0 gnd |
| topic_facet | Marketing / Evaluation Marketing research Marketing Marketingaudit Messung Effizienzanalyse Kennzahl Wörterbuch |
| work_keys_str_mv | AT davisjohn measuringmarketing110keymetricseverymarketerneeds |