Verfügbarkeit: Measuring marketing

Measuring marketing: 110+ key metrics every marketer needs

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Bibliographische Detailangaben
1. Verfasser:	Davis, John (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Singapore John Wiley & Sons Singapore 2013
Ausgabe:	2nd ed
Schlagworte:	Marketing / Evaluation Marketing research Marketing Marketingaudit Messung Effizienzanalyse Kennzahl Wörterbuch
Online-Zugang:	BSB01
Beschreibung:	Includes bibliographical references and index
Beschreibung:	1 Online-Ressource (XXII, 344 S.)
ISBN:	9781118153741 9780470821329 9781118153888

Internformat

MARC


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Datensatz im Suchindex

_version_	1804150114062696448
any_adam_object
author	Davis, John
author_facet	Davis, John
author_role	aut
author_sort	Davis, John
author_variant	j d jd
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contents	section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics
ctrlnum	(ZDB-30-PQE)ebr10629615 (OCoLC)823737737 (DE-599)BVBBV040784614
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2nd ed
format	Electronic eBook
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institution	BVB
isbn	9781118153741 9780470821329 9781118153888
language	English
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spelling	Davis, John Verfasser aut Measuring marketing 110+ key metrics every marketer needs John A. Davis 2nd ed Singapore John Wiley & Sons Singapore 2013 1 Online-Ressource (XXII, 344 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics Marketing / Evaluation Marketing research Marketing (DE-588)4037589-4 gnd rswk-swf Marketingaudit (DE-588)4114516-1 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Effizienzanalyse (DE-588)4151072-0 gnd rswk-swf Kennzahl (DE-588)4114166-0 gnd rswk-swf 1\p (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s Kennzahl (DE-588)4114166-0 s 2\p DE-604 Messung (DE-588)4038852-9 s 3\p DE-604 Effizienzanalyse (DE-588)4151072-0 s 4\p DE-604 Marketingaudit (DE-588)4114516-1 s 5\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Davis, John Measuring marketing 110+ key metrics every marketer needs section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics Marketing / Evaluation Marketing research Marketing (DE-588)4037589-4 gnd Marketingaudit (DE-588)4114516-1 gnd Messung (DE-588)4038852-9 gnd Effizienzanalyse (DE-588)4151072-0 gnd Kennzahl (DE-588)4114166-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4114516-1 (DE-588)4038852-9 (DE-588)4151072-0 (DE-588)4114166-0 (DE-588)4066724-8
title	Measuring marketing 110+ key metrics every marketer needs
title_auth	Measuring marketing 110+ key metrics every marketer needs
title_exact_search	Measuring marketing 110+ key metrics every marketer needs
title_full	Measuring marketing 110+ key metrics every marketer needs John A. Davis
title_fullStr	Measuring marketing 110+ key metrics every marketer needs John A. Davis
title_full_unstemmed	Measuring marketing 110+ key metrics every marketer needs John A. Davis
title_short	Measuring marketing
title_sort	measuring marketing 110 key metrics every marketer needs
title_sub	110+ key metrics every marketer needs
topic	Marketing / Evaluation Marketing research Marketing (DE-588)4037589-4 gnd Marketingaudit (DE-588)4114516-1 gnd Messung (DE-588)4038852-9 gnd Effizienzanalyse (DE-588)4151072-0 gnd Kennzahl (DE-588)4114166-0 gnd
topic_facet	Marketing / Evaluation Marketing research Marketing Marketingaudit Messung Effizienzanalyse Kennzahl Wörterbuch
work_keys_str_mv	AT davisjohn measuringmarketing110keymetricseverymarketerneeds

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