Marketing management: text and cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Best Business Books
c2005
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references (p. 361-366) and index |
| Beschreibung: | 1 Online-Ressource (xiii, 373 p.) |
| ISBN: | 0789002906 0789012332 9780203862261 9780789012333 |
Internformat
MARC
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| 020 | |a 9780203862261 |c Online |9 978-0-203-86226-1 | ||
| 020 | |a 9780789012333 |c Print |9 978-0-7890-1233-3 | ||
| 035 | |a (ZDB-30-PQE)ebr10629057 | ||
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| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.8 |2 22 | |
| 100 | 1 | |a Loudon, David L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b text and cases |c David Loudon, Robert Stevens, Bruce Wrenn |
| 264 | 1 | |a New York |b Best Business Books |c c2005 | |
| 300 | |a 1 Online-Ressource (xiii, 373 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 361-366) and index | ||
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Marketing / Management / Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Stevens, Robert E. |d 1942- |e Verfasser |0 (DE-588)124273645 |4 aut | |
| 700 | 1 | |a Wrenn, Bruce |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804150114059550720 |
|---|---|
| any_adam_object | |
| author | Loudon, David L. Stevens, Robert E. 1942- Wrenn, Bruce |
| author_GND | (DE-588)124273645 |
| author_facet | Loudon, David L. Stevens, Robert E. 1942- Wrenn, Bruce |
| author_role | aut aut aut |
| author_sort | Loudon, David L. |
| author_variant | d l l dl dll r e s re res b w bw |
| building | Verbundindex |
| bvnumber | BV040784601 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10629057 (OCoLC)67547139 (DE-599)BVBBV040784601 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV040784601 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 0789002906 0789012332 9780203862261 9780789012333 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025762850 |
| oclc_num | 67547139 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (xiii, 373 p.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Best Business Books |
| record_format | marc |
| spelling | Loudon, David L. Verfasser aut Marketing management text and cases David Loudon, Robert Stevens, Bruce Wrenn New York Best Business Books c2005 1 Online-Ressource (xiii, 373 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 361-366) and index Marketing / Management Marketing / Management / Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Stevens, Robert E. 1942- Verfasser (DE-588)124273645 aut Wrenn, Bruce Verfasser aut |
| spellingShingle | Loudon, David L. Stevens, Robert E. 1942- Wrenn, Bruce Marketing management text and cases Marketing / Management Marketing / Management / Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Marketing management text and cases |
| title_auth | Marketing management text and cases |
| title_exact_search | Marketing management text and cases |
| title_full | Marketing management text and cases David Loudon, Robert Stevens, Bruce Wrenn |
| title_fullStr | Marketing management text and cases David Loudon, Robert Stevens, Bruce Wrenn |
| title_full_unstemmed | Marketing management text and cases David Loudon, Robert Stevens, Bruce Wrenn |
| title_short | Marketing management |
| title_sort | marketing management text and cases |
| title_sub | text and cases |
| topic | Marketing / Management Marketing / Management / Case studies |
| topic_facet | Marketing / Management Marketing / Management / Case studies Fallstudiensammlung |
| work_keys_str_mv | AT loudondavidl marketingmanagementtextandcases AT stevensroberte marketingmanagementtextandcases AT wrennbruce marketingmanagementtextandcases |