APA (7th ed.) Citation

McDonald, M., & Dunbar, I. (2012). Market segmentation: How to do it and how to profit from it (Revised 4th edition.). Wiley. https://doi.org/10.1002/9781119207863

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It and How to Profit from It. Revised 4th edition. Chichester: Wiley, 2012. https://doi.org/10.1002/9781119207863.

MLA (9th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It and How to Profit from It. Revised 4th edition. Wiley, 2012. https://doi.org/10.1002/9781119207863.