Market segmentation: how to do it and how to profit from it
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
[2012]
|
| Ausgabe: | Revised 4th edition |
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-526 DE-861 DE-2070s DE-91 DE-473 DE-29 Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxi, 490 Seiten) |
| ISBN: | 9781283665100 1118432738 1118432746 1118432754 9781118432730 9781118432747 9781118432754 9781119207863 111920786X 1283665107 |
| DOI: | 10.1002/9781119207863 |
Internformat
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Datensatz im Suchindex
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1002/9781119207863 |
| edition | Revised 4th edition |
| format | Electronic eBook |
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| physical | 1 Online-Ressource (xxi, 490 Seiten) |
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| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Market segmentation how to do it and how to profit from it Malcolm McDonald and Ian Dunbar Revised 4th edition Chichester Wiley [2012] © 2012 1 Online-Ressource (xxi, 490 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 s 1\p DE-604 Dunbar, Ian Verfasser aut Erscheint auch als Druck-Ausgabe, Paperback 1-118-43267-3 Erscheint auch als Druck-Ausgabe, Paperback 978-1-118-43267-9 https://doi.org/10.1002/9781119207863 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- Dunbar, Ian Market segmentation how to do it and how to profit from it Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 |
| title | Market segmentation how to do it and how to profit from it |
| title_auth | Market segmentation how to do it and how to profit from it |
| title_exact_search | Market segmentation how to do it and how to profit from it |
| title_full | Market segmentation how to do it and how to profit from it Malcolm McDonald and Ian Dunbar |
| title_fullStr | Market segmentation how to do it and how to profit from it Malcolm McDonald and Ian Dunbar |
| title_full_unstemmed | Market segmentation how to do it and how to profit from it Malcolm McDonald and Ian Dunbar |
| title_short | Market segmentation |
| title_sort | market segmentation how to do it and how to profit from it |
| title_sub | how to do it and how to profit from it |
| topic | Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Market segmentation Marktsegmentierung |
| url | https://doi.org/10.1002/9781119207863 |
| work_keys_str_mv | AT mcdonaldmalcolm marketsegmentationhowtodoitandhowtoprofitfromit AT dunbarian marketsegmentationhowtodoitandhowtoprofitfromit |