Marketing calculator: measuring and managing return on marketing investment
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore
John Wiley & Sons (Asia)
2008
|
| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Includes bibliographical references (p. [277]-281) and index |
| Physical Description: | 1 Online-Ressource (XIV, 288 S.) |
| ISBN: | 047082395X 9780470823958 9781118507834 |
Staff View
MARC
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| 650 | 4 | |a Marketing / Cost effectiveness | |
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Record in the Search Index
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| author | Powell, Guy R. |
| author_facet | Powell, Guy R. |
| author_role | aut |
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| dewey-ones | 338 - Production |
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| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV040784218 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 047082395X 9780470823958 9781118507834 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025762468 |
| oclc_num | 810082827 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XIV, 288 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | John Wiley & Sons (Asia) |
| record_format | marc |
| spelling | Powell, Guy R. Verfasser aut Marketing calculator measuring and managing return on marketing investment Guy R. Powell Singapore John Wiley & Sons (Asia) 2008 1 Online-Ressource (XIV, 288 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [277]-281) and index Marketing / Management Marketing / Cost effectiveness |
| spellingShingle | Powell, Guy R. Marketing calculator measuring and managing return on marketing investment Marketing / Management Marketing / Cost effectiveness |
| title | Marketing calculator measuring and managing return on marketing investment |
| title_auth | Marketing calculator measuring and managing return on marketing investment |
| title_exact_search | Marketing calculator measuring and managing return on marketing investment |
| title_full | Marketing calculator measuring and managing return on marketing investment Guy R. Powell |
| title_fullStr | Marketing calculator measuring and managing return on marketing investment Guy R. Powell |
| title_full_unstemmed | Marketing calculator measuring and managing return on marketing investment Guy R. Powell |
| title_short | Marketing calculator |
| title_sort | marketing calculator measuring and managing return on marketing investment |
| title_sub | measuring and managing return on marketing investment |
| topic | Marketing / Management Marketing / Cost effectiveness |
| topic_facet | Marketing / Management Marketing / Cost effectiveness |
| work_keys_str_mv | AT powellguyr marketingcalculatormeasuringandmanagingreturnonmarketinginvestment |