Marketing calculator: measuring and managing return on marketing investment
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
John Wiley & Sons (Asia)
2008
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references (p. [277]-281) and index |
| Beschreibung: | 1 Online-Ressource (XIV, 288 S.) |
| ISBN: | 047082395X 9780470823958 9781118507834 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20140402 | ||
| 007 | cr|uuu---uuuuu | ||
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| 020 | |a 047082395X |9 0-470-82395-X | ||
| 020 | |a 9780470823958 |c Print |9 978-0-470-82395-8 | ||
| 020 | |a 9781118507834 |c Online |9 978-1-118-50783-4 | ||
| 035 | |a (ZDB-30-PQE)ebr10595359 | ||
| 035 | |a (OCoLC)810082827 | ||
| 035 | |a (DE-599)BVBBV040784218 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Powell, Guy R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing calculator |b measuring and managing return on marketing investment |c Guy R. Powell |
| 264 | 1 | |a Singapore |b John Wiley & Sons (Asia) |c 2008 | |
| 300 | |a 1 Online-Ressource (XIV, 288 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. [277]-281) and index | ||
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Marketing / Cost effectiveness | |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025762468 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1014788 |l BSB01 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804150113847738368 |
|---|---|
| any_adam_object | |
| author | Powell, Guy R. |
| author_facet | Powell, Guy R. |
| author_role | aut |
| author_sort | Powell, Guy R. |
| author_variant | g r p gr grp |
| building | Verbundindex |
| bvnumber | BV040784218 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10595359 (OCoLC)810082827 (DE-599)BVBBV040784218 |
| dewey-full | 338.761 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.761 |
| dewey-search | 338.761 |
| dewey-sort | 3338.761 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040784218 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 047082395X 9780470823958 9781118507834 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025762468 |
| oclc_num | 810082827 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XIV, 288 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | John Wiley & Sons (Asia) |
| record_format | marc |
| spelling | Powell, Guy R. Verfasser aut Marketing calculator measuring and managing return on marketing investment Guy R. Powell Singapore John Wiley & Sons (Asia) 2008 1 Online-Ressource (XIV, 288 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [277]-281) and index Marketing / Management Marketing / Cost effectiveness |
| spellingShingle | Powell, Guy R. Marketing calculator measuring and managing return on marketing investment Marketing / Management Marketing / Cost effectiveness |
| title | Marketing calculator measuring and managing return on marketing investment |
| title_auth | Marketing calculator measuring and managing return on marketing investment |
| title_exact_search | Marketing calculator measuring and managing return on marketing investment |
| title_full | Marketing calculator measuring and managing return on marketing investment Guy R. Powell |
| title_fullStr | Marketing calculator measuring and managing return on marketing investment Guy R. Powell |
| title_full_unstemmed | Marketing calculator measuring and managing return on marketing investment Guy R. Powell |
| title_short | Marketing calculator |
| title_sort | marketing calculator measuring and managing return on marketing investment |
| title_sub | measuring and managing return on marketing investment |
| topic | Marketing / Management Marketing / Cost effectiveness |
| topic_facet | Marketing / Management Marketing / Cost effectiveness |
| work_keys_str_mv | AT powellguyr marketingcalculatormeasuringandmanagingreturnonmarketinginvestment |