Innovative pricing strategies to increase profits:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2012
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | 2012 digital library
Economics and finance collection |
| Schlagworte: | |
| Online-Zugang: | UER01 |
| Beschreibung: | Part of: 2012 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader |
| Beschreibung: | 1 electronic text (140 p.) |
| ISBN: | 9781606493823 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040784217 | ||
| 003 | DE-604 | ||
| 005 | 20170522 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130227s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781606493823 |c Online |9 978-1-60649-382-3 | ||
| 035 | |a (ZDB-30-PQE)EBC1000020 | ||
| 035 | |a (ZDB-38-EBR)ebr10594648 | ||
| 035 | |a (ZDB-89-EBL)EBL1000020 | ||
| 035 | |a (OCoLC)808991413 | ||
| 035 | |a (DE-599)BVBBV040784217 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-29 | ||
| 082 | 0 | |a 658.816 |2 23 | |
| 100 | 1 | |a Marburger, Daniel |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Innovative pricing strategies to increase profits |c Daniel Marburger |
| 250 | |a 1st ed | ||
| 264 | 1 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c 2012 | |
| 300 | |a 1 electronic text (140 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 340 | |a Online-Ressource | ||
| 490 | 0 | |a 2012 digital library | |
| 490 | 0 | |a Economics and finance collection | |
| 500 | |a Part of: 2012 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader | ||
| 505 | 8 | |a Includes bibliographical references (p. 133-136) and index | |
| 505 | 8 | |a List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index | |
| 505 | 8 | |a The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions | |
| 650 | 4 | |a Pricing | |
| 650 | 4 | |a Open price system | |
| 650 | 4 | |a Internet auctions | |
| 650 | 0 | 7 | |a Internetauktion |0 (DE-588)7542673-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Preissystem |0 (DE-588)4115622-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Preissystem |0 (DE-588)4115622-5 |D s |
| 689 | 0 | 1 | |a Internetauktion |0 (DE-588)7542673-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-60649-381-6 |
| 912 | |a ZDB-38-EBR |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025762467 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://ebookcentral.proquest.com/lib/erlangen/detail.action?docID=1000020 |l UER01 |p ZDB-38-EBR |q UER_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804150113845641216 |
|---|---|
| any_adam_object | |
| author | Marburger, Daniel |
| author_facet | Marburger, Daniel |
| author_role | aut |
| author_sort | Marburger, Daniel |
| author_variant | d m dm |
| building | Verbundindex |
| bvnumber | BV040784217 |
| collection | ZDB-38-EBR ZDB-30-PQE |
| contents | Includes bibliographical references (p. 133-136) and index List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions |
| ctrlnum | (ZDB-30-PQE)EBC1000020 (ZDB-38-EBR)ebr10594648 (ZDB-89-EBL)EBL1000020 (OCoLC)808991413 (DE-599)BVBBV040784217 |
| dewey-full | 658.816 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.816 |
| dewey-search | 658.816 |
| dewey-sort | 3658.816 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03450nmm a2200541zc 4500</leader><controlfield tag="001">BV040784217</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170522 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130227s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606493823</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-60649-382-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC1000020</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10594648</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1000020</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)808991413</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040784217</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.816</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Marburger, Daniel</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Innovative pricing strategies to increase profits</subfield><subfield code="c">Daniel Marburger</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[New York, N.Y.] (222 East 46th Street, New York, NY 10017)</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 electronic text (140 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="340" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">2012 digital library</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Economics and finance collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Part of: 2012 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references (p. 133-136) and index</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Pricing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Open price system</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet auctions</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internetauktion</subfield><subfield code="0">(DE-588)7542673-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Preissystem</subfield><subfield code="0">(DE-588)4115622-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Preissystem</subfield><subfield code="0">(DE-588)4115622-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Internetauktion</subfield><subfield code="0">(DE-588)7542673-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-60649-381-6</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025762467</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://ebookcentral.proquest.com/lib/erlangen/detail.action?docID=1000020</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-38-EBR</subfield><subfield code="q">UER_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV040784217 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9781606493823 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025762467 |
| oclc_num | 808991413 |
| open_access_boolean | |
| owner | DE-29 |
| owner_facet | DE-29 |
| physical | 1 electronic text (140 p.) |
| psigel | ZDB-38-EBR ZDB-30-PQE ZDB-38-EBR UER_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | 2012 digital library Economics and finance collection |
| spelling | Marburger, Daniel Verfasser aut Innovative pricing strategies to increase profits Daniel Marburger 1st ed [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2012 1 electronic text (140 p.) txt rdacontent c rdamedia cr rdacarrier Online-Ressource 2012 digital library Economics and finance collection Part of: 2012 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader Includes bibliographical references (p. 133-136) and index List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions Pricing Open price system Internet auctions Internetauktion (DE-588)7542673-0 gnd rswk-swf Preissystem (DE-588)4115622-5 gnd rswk-swf Preissystem (DE-588)4115622-5 s Internetauktion (DE-588)7542673-0 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 978-1-60649-381-6 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marburger, Daniel Innovative pricing strategies to increase profits Includes bibliographical references (p. 133-136) and index List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions Pricing Open price system Internet auctions Internetauktion (DE-588)7542673-0 gnd Preissystem (DE-588)4115622-5 gnd |
| subject_GND | (DE-588)7542673-0 (DE-588)4115622-5 |
| title | Innovative pricing strategies to increase profits |
| title_auth | Innovative pricing strategies to increase profits |
| title_exact_search | Innovative pricing strategies to increase profits |
| title_full | Innovative pricing strategies to increase profits Daniel Marburger |
| title_fullStr | Innovative pricing strategies to increase profits Daniel Marburger |
| title_full_unstemmed | Innovative pricing strategies to increase profits Daniel Marburger |
| title_short | Innovative pricing strategies to increase profits |
| title_sort | innovative pricing strategies to increase profits |
| topic | Pricing Open price system Internet auctions Internetauktion (DE-588)7542673-0 gnd Preissystem (DE-588)4115622-5 gnd |
| topic_facet | Pricing Open price system Internet auctions Internetauktion Preissystem |
| work_keys_str_mv | AT marburgerdaniel innovativepricingstrategiestoincreaseprofits |