Creating the strategy: winning and keeping customers in B2B markets
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2012
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (X, 238 S.) |
| ISBN: | 9780749463717 9780749463724 9780749466145 9780749466183 |
Internformat
MARC
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| 100 | 1 | |a Gould, Rennie |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Creating the strategy |b winning and keeping customers in B2B markets |c Rennie Gould |
| 264 | 1 | |a London |b Kogan Page |c 2012 | |
| 300 | |a 1 Online-Ressource (X, 238 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 505 | 0 | |a pt. 1. Sales and customer strategy -- pt. 2. Creating strategy -- pt. 3. Managing strategy -- pt. 4. Implementing strategy | |
| 650 | 4 | |a Industrial marketing | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Gould, Rennie |
| author_facet | Gould, Rennie |
| author_role | aut |
| author_sort | Gould, Rennie |
| author_variant | r g rg |
| building | Verbundindex |
| bvnumber | BV040784094 |
| classification_rvk | QP 610 |
| collection | ZDB-38-EBR |
| contents | pt. 1. Sales and customer strategy -- pt. 2. Creating strategy -- pt. 3. Managing strategy -- pt. 4. Implementing strategy |
| ctrlnum | (ZDB-30-PQE)ebr10583867 (OCoLC)817742458 (DE-599)BVBBV040784094 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040784094 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9780749463717 9780749463724 9780749466145 9780749466183 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025762344 |
| oclc_num | 817742458 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (X, 238 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Gould, Rennie Verfasser aut Creating the strategy winning and keeping customers in B2B markets Rennie Gould London Kogan Page 2012 1 Online-Ressource (X, 238 S.) txt rdacontent c rdamedia cr rdacarrier Includes index pt. 1. Sales and customer strategy -- pt. 2. Creating strategy -- pt. 3. Managing strategy -- pt. 4. Implementing strategy Industrial marketing Strategic planning Customer relations |
| spellingShingle | Gould, Rennie Creating the strategy winning and keeping customers in B2B markets pt. 1. Sales and customer strategy -- pt. 2. Creating strategy -- pt. 3. Managing strategy -- pt. 4. Implementing strategy Industrial marketing Strategic planning Customer relations |
| title | Creating the strategy winning and keeping customers in B2B markets |
| title_auth | Creating the strategy winning and keeping customers in B2B markets |
| title_exact_search | Creating the strategy winning and keeping customers in B2B markets |
| title_full | Creating the strategy winning and keeping customers in B2B markets Rennie Gould |
| title_fullStr | Creating the strategy winning and keeping customers in B2B markets Rennie Gould |
| title_full_unstemmed | Creating the strategy winning and keeping customers in B2B markets Rennie Gould |
| title_short | Creating the strategy |
| title_sort | creating the strategy winning and keeping customers in b2b markets |
| title_sub | winning and keeping customers in B2B markets |
| topic | Industrial marketing Strategic planning Customer relations |
| topic_facet | Industrial marketing Strategic planning Customer relations |
| work_keys_str_mv | AT gouldrennie creatingthestrategywinningandkeepingcustomersinb2bmarkets |