Customer in the boardroom?: crafting customer-based business strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles
Sage
2012
|
| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (XXKK, 232 S.) |
| ISBN: | 9788132106357 8132106350 9788132109846 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040783718 | ||
| 003 | DE-604 | ||
| 005 | 20130610 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130227s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9788132106357 |c Print |9 978-81-321-0635-7 | ||
| 020 | |a 8132106350 |9 81-321-0635-0 | ||
| 020 | |a 9788132109846 |c Online |9 978-81-321-0984-6 | ||
| 035 | |a (ZDB-30-PQE)ebr10562668 | ||
| 035 | |a (OCoLC)794902507 | ||
| 035 | |a (DE-599)BVBBV040783718 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 658.4/012 |2 22 | |
| 100 | 1 | |a Bijapurkar, Rama |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Customer in the boardroom? |b crafting customer-based business strategy |c Rama Bijapurkar |
| 264 | 1 | |a Los Angeles |b Sage |c 2012 | |
| 300 | |a 1 Online-Ressource (XXKK, 232 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations | |
| 650 | 4 | |a Customer relations / Management | |
| 650 | 4 | |a Strategic planning | |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025761968 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=922603 |l BSB01 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1804150113609711616 |
|---|---|
| any_adam_object | |
| author | Bijapurkar, Rama |
| author_facet | Bijapurkar, Rama |
| author_role | aut |
| author_sort | Bijapurkar, Rama |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV040783718 |
| collection | ZDB-38-EBR |
| contents | Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations |
| ctrlnum | (ZDB-30-PQE)ebr10562668 (OCoLC)794902507 (DE-599)BVBBV040783718 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01848nmm a2200385zc 4500</leader><controlfield tag="001">BV040783718</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130610 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130227s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9788132106357</subfield><subfield code="c">Print</subfield><subfield code="9">978-81-321-0635-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">8132106350</subfield><subfield code="9">81-321-0635-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9788132109846</subfield><subfield code="c">Online</subfield><subfield code="9">978-81-321-0984-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)ebr10562668</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)794902507</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040783718</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/012</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bijapurkar, Rama</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Customer in the boardroom?</subfield><subfield code="b">crafting customer-based business strategy</subfield><subfield code="c">Rama Bijapurkar</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles</subfield><subfield code="b">Sage</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XXKK, 232 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BSB_PDA_EBR_Kauf</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025761968</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=922603</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV040783718 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9788132106357 8132106350 9788132109846 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025761968 |
| oclc_num | 794902507 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XXKK, 232 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Sage |
| record_format | marc |
| spelling | Bijapurkar, Rama Verfasser aut Customer in the boardroom? crafting customer-based business strategy Rama Bijapurkar Los Angeles Sage 2012 1 Online-Ressource (XXKK, 232 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations Customer relations / Management Strategic planning |
| spellingShingle | Bijapurkar, Rama Customer in the boardroom? crafting customer-based business strategy Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations Customer relations / Management Strategic planning |
| title | Customer in the boardroom? crafting customer-based business strategy |
| title_auth | Customer in the boardroom? crafting customer-based business strategy |
| title_exact_search | Customer in the boardroom? crafting customer-based business strategy |
| title_full | Customer in the boardroom? crafting customer-based business strategy Rama Bijapurkar |
| title_fullStr | Customer in the boardroom? crafting customer-based business strategy Rama Bijapurkar |
| title_full_unstemmed | Customer in the boardroom? crafting customer-based business strategy Rama Bijapurkar |
| title_short | Customer in the boardroom? |
| title_sort | customer in the boardroom crafting customer based business strategy |
| title_sub | crafting customer-based business strategy |
| topic | Customer relations / Management Strategic planning |
| topic_facet | Customer relations / Management Strategic planning |
| work_keys_str_mv | AT bijapurkarrama customerintheboardroomcraftingcustomerbasedbusinessstrategy |