Customer in the boardroom?: crafting customer-based business strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
Sage
2012
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XXKK, 232 S.) |
| ISBN: | 9788132106357 8132106350 9788132109846 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV040783718 | ||
| 003 | DE-604 | ||
| 005 | 20130610 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130227s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9788132106357 |c Print |9 978-81-321-0635-7 | ||
| 020 | |a 8132106350 |9 81-321-0635-0 | ||
| 020 | |a 9788132109846 |c Online |9 978-81-321-0984-6 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 658.4/012 |2 22 | |
| 100 | 1 | |a Bijapurkar, Rama |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Customer in the boardroom? |b crafting customer-based business strategy |c Rama Bijapurkar |
| 264 | 1 | |a Los Angeles |b Sage |c 2012 | |
| 300 | |a 1 Online-Ressource (XXKK, 232 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations | |
| 650 | 4 | |a Customer relations / Management | |
| 650 | 4 | |a Strategic planning | |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025761968 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=922603 |l BSB01 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804150113609711616 |
|---|---|
| any_adam_object | |
| author | Bijapurkar, Rama |
| author_facet | Bijapurkar, Rama |
| author_role | aut |
| author_sort | Bijapurkar, Rama |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV040783718 |
| collection | ZDB-38-EBR |
| contents | Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations |
| ctrlnum | (ZDB-30-PQE)ebr10562668 (OCoLC)794902507 (DE-599)BVBBV040783718 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040783718 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9788132106357 8132106350 9788132109846 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025761968 |
| oclc_num | 794902507 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XXKK, 232 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Sage |
| record_format | marc |
| spelling | Bijapurkar, Rama Verfasser aut Customer in the boardroom? crafting customer-based business strategy Rama Bijapurkar Los Angeles Sage 2012 1 Online-Ressource (XXKK, 232 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations Customer relations / Management Strategic planning |
| spellingShingle | Bijapurkar, Rama Customer in the boardroom? crafting customer-based business strategy Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations Customer relations / Management Strategic planning |
| title | Customer in the boardroom? crafting customer-based business strategy |
| title_auth | Customer in the boardroom? crafting customer-based business strategy |
| title_exact_search | Customer in the boardroom? crafting customer-based business strategy |
| title_full | Customer in the boardroom? crafting customer-based business strategy Rama Bijapurkar |
| title_fullStr | Customer in the boardroom? crafting customer-based business strategy Rama Bijapurkar |
| title_full_unstemmed | Customer in the boardroom? crafting customer-based business strategy Rama Bijapurkar |
| title_short | Customer in the boardroom? |
| title_sort | customer in the boardroom crafting customer based business strategy |
| title_sub | crafting customer-based business strategy |
| topic | Customer relations / Management Strategic planning |
| topic_facet | Customer relations / Management Strategic planning |
| work_keys_str_mv | AT bijapurkarrama customerintheboardroomcraftingcustomerbasedbusinessstrategy |