The conversation manager: the power of the modern consumer, the end of the traditional advertiser
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2012
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XII, 212 S.) |
| ISBN: | 9780749466596 9780749466602 |
Internformat
MARC
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| 020 | |a 9780749466596 |c Print |9 978-0-7494-6659-6 | ||
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| 100 | 1 | |a Van Belleghem, Steven |e Verfasser |0 (DE-588)102241321X |4 aut | |
| 245 | 1 | 0 | |a The conversation manager |b the power of the modern consumer, the end of the traditional advertiser |c Steven Van Belleghem |
| 264 | 1 | |a London |b Kogan Page |c 2012 | |
| 300 | |a 1 Online-Ressource (XII, 212 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a pt. 1. Together we are strong -- pt. 2. The conversation manager -- pt. 3. I want to be a conversation manager! | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Marketing / Social aspects | |
| 650 | 4 | |a Internet marketing / Social aspects | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Management / Social aspects | |
| 912 | |a ZDB-38-EBR | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Van Belleghem, Steven |
| author_GND | (DE-588)102241321X |
| author_facet | Van Belleghem, Steven |
| author_role | aut |
| author_sort | Van Belleghem, Steven |
| author_variant | b s v bs bsv |
| building | Verbundindex |
| bvnumber | BV040783614 |
| collection | ZDB-38-EBR |
| contents | pt. 1. Together we are strong -- pt. 2. The conversation manager -- pt. 3. I want to be a conversation manager! |
| ctrlnum | (ZDB-30-PQE)ebr10555731 (OCoLC)794492362 (DE-599)BVBBV040783614 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040783614 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9780749466596 9780749466602 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025761864 |
| oclc_num | 794492362 |
| open_access_boolean | |
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| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XII, 212 S.) |
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| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Van Belleghem, Steven Verfasser (DE-588)102241321X aut The conversation manager the power of the modern consumer, the end of the traditional advertiser Steven Van Belleghem London Kogan Page 2012 1 Online-Ressource (XII, 212 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index pt. 1. Together we are strong -- pt. 2. The conversation manager -- pt. 3. I want to be a conversation manager! Gesellschaft Marketing / Social aspects Internet marketing / Social aspects Customer relations Social media Management / Social aspects |
| spellingShingle | Van Belleghem, Steven The conversation manager the power of the modern consumer, the end of the traditional advertiser pt. 1. Together we are strong -- pt. 2. The conversation manager -- pt. 3. I want to be a conversation manager! Gesellschaft Marketing / Social aspects Internet marketing / Social aspects Customer relations Social media Management / Social aspects |
| title | The conversation manager the power of the modern consumer, the end of the traditional advertiser |
| title_auth | The conversation manager the power of the modern consumer, the end of the traditional advertiser |
| title_exact_search | The conversation manager the power of the modern consumer, the end of the traditional advertiser |
| title_full | The conversation manager the power of the modern consumer, the end of the traditional advertiser Steven Van Belleghem |
| title_fullStr | The conversation manager the power of the modern consumer, the end of the traditional advertiser Steven Van Belleghem |
| title_full_unstemmed | The conversation manager the power of the modern consumer, the end of the traditional advertiser Steven Van Belleghem |
| title_short | The conversation manager |
| title_sort | the conversation manager the power of the modern consumer the end of the traditional advertiser |
| title_sub | the power of the modern consumer, the end of the traditional advertiser |
| topic | Gesellschaft Marketing / Social aspects Internet marketing / Social aspects Customer relations Social media Management / Social aspects |
| topic_facet | Gesellschaft Marketing / Social aspects Internet marketing / Social aspects Customer relations Social media Management / Social aspects |
| work_keys_str_mv | AT vanbelleghemsteven theconversationmanagerthepowerofthemodernconsumertheendofthetraditionaladvertiser |