Precision marketing: maximizing revenue through relevance
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2012
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XVI, 208 S.) |
| ISBN: | 9780749465353 9780749465360 |
Internformat
MARC
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| 005 | 20130819 | ||
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| 008 | 130227s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9780749465353 |c Print |9 978-0-7494-6535-3 | ||
| 020 | |a 9780749465360 |c Online |9 978-0-7494-6536-0 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Zoratti, Sandra |e Verfasser |0 (DE-588)1023895528 |4 aut | |
| 245 | 1 | 0 | |a Precision marketing |b maximizing revenue through relevance |c Sandra Zoratti and Lee Gallagher |
| 264 | 1 | |a London |b Kogan Page |c 2012 | |
| 300 | |a 1 Online-Ressource (XVI, 208 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Target marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Gallagher, Lee |e Verfasser |0 (DE-588)1023895749 |4 aut | |
| 912 | |a ZDB-38-EBR | ||
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Datensatz im Suchindex
| _version_ | 1804150113549942784 |
|---|---|
| any_adam_object | |
| author | Zoratti, Sandra Gallagher, Lee |
| author_GND | (DE-588)1023895528 (DE-588)1023895749 |
| author_facet | Zoratti, Sandra Gallagher, Lee |
| author_role | aut aut |
| author_sort | Zoratti, Sandra |
| author_variant | s z sz l g lg |
| building | Verbundindex |
| bvnumber | BV040783611 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10555724 (OCoLC)792684168 (DE-599)BVBBV040783611 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040783611 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9780749465353 9780749465360 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025761861 |
| oclc_num | 792684168 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XVI, 208 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Zoratti, Sandra Verfasser (DE-588)1023895528 aut Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher London Kogan Page 2012 1 Online-Ressource (XVI, 208 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Target marketing Consumer behavior Market segmentation Marketing Gallagher, Lee Verfasser (DE-588)1023895749 aut |
| spellingShingle | Zoratti, Sandra Gallagher, Lee Precision marketing maximizing revenue through relevance Target marketing Consumer behavior Market segmentation Marketing |
| title | Precision marketing maximizing revenue through relevance |
| title_auth | Precision marketing maximizing revenue through relevance |
| title_exact_search | Precision marketing maximizing revenue through relevance |
| title_full | Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher |
| title_fullStr | Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher |
| title_full_unstemmed | Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher |
| title_short | Precision marketing |
| title_sort | precision marketing maximizing revenue through relevance |
| title_sub | maximizing revenue through relevance |
| topic | Target marketing Consumer behavior Market segmentation Marketing |
| topic_facet | Target marketing Consumer behavior Market segmentation Marketing |
| work_keys_str_mv | AT zorattisandra precisionmarketingmaximizingrevenuethroughrelevance AT gallagherlee precisionmarketingmaximizingrevenuethroughrelevance |