Consumer-brand relationships: insights for theory and practice
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2012
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XXVI, 424 S.) |
| ISBN: | 9780203128794 9780415783033 9780415783132 9781136470981 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer-brand relationships |b insights for theory and practice |c edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin |
| 264 | 1 | |a London |b Routledge |c 2012 | |
| 300 | |a 1 Online-Ressource (XXVI, 424 S.) | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Relationship marketing / Research | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Breazeale, Michael |e Sonstige |4 oth | |
| 700 | 1 | |a Fetscherin, Marc |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| any_adam_object | |
| author_GND | (DE-588)171452070 |
| building | Verbundindex |
| bvnumber | BV040783564 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10551290 (OCoLC)793418767 (DE-599)BVBBV040783564 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040783564 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9780203128794 9780415783033 9780415783132 9781136470981 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025761814 |
| oclc_num | 793418767 |
| open_access_boolean | |
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| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XXVI, 424 S.) |
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| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Routledge |
| record_format | marc |
| spelling | Consumer-brand relationships insights for theory and practice edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin London Routledge 2012 1 Online-Ressource (XXVI, 424 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Branding (Marketing) Customer relations Relationship marketing / Research Markenpolitik (DE-588)4144679-3 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Fournier, Susan Sonstige (DE-588)171452070 oth Breazeale, Michael Sonstige oth Fetscherin, Marc Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Consumer-brand relationships insights for theory and practice Branding (Marketing) Customer relations Relationship marketing / Research Markenpolitik (DE-588)4144679-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4789127-0 |
| title | Consumer-brand relationships insights for theory and practice |
| title_auth | Consumer-brand relationships insights for theory and practice |
| title_exact_search | Consumer-brand relationships insights for theory and practice |
| title_full | Consumer-brand relationships insights for theory and practice edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin |
| title_fullStr | Consumer-brand relationships insights for theory and practice edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin |
| title_full_unstemmed | Consumer-brand relationships insights for theory and practice edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin |
| title_short | Consumer-brand relationships |
| title_sort | consumer brand relationships insights for theory and practice |
| title_sub | insights for theory and practice |
| topic | Branding (Marketing) Customer relations Relationship marketing / Research Markenpolitik (DE-588)4144679-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Branding (Marketing) Customer relations Relationship marketing / Research Markenpolitik Beziehungsmarketing |
| work_keys_str_mv | AT fourniersusan consumerbrandrelationshipsinsightsfortheoryandpractice AT breazealemichael consumerbrandrelationshipsinsightsfortheoryandpractice AT fetscherinmarc consumerbrandrelationshipsinsightsfortheoryandpractice |