Brand real: how smart companies live their brand promise and inspire fierce customer loyalty
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
American Management Association
2012
|
| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (XII, 257 S.) |
| ISBN: | 9780814416761 0814416764 9780814416778 |
Staff View
MARC
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| 100 | 1 | |a Vincent, Laurence |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand real |b how smart companies live their brand promise and inspire fierce customer loyalty |c Laurence Vincent |
| 264 | 1 | |a New York |b American Management Association |c 2012 | |
| 300 | |a 1 Online-Ressource (XII, 257 S.) | ||
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| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Customer loyalty | |
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Record in the Search Index
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| any_adam_object | |
| author | Vincent, Laurence |
| author_facet | Vincent, Laurence |
| author_role | aut |
| author_sort | Vincent, Laurence |
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| building | Verbundindex |
| bvnumber | BV040783385 |
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| contents | Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index |
| ctrlnum | (ZDB-30-PQE)ebr10530655 (OCoLC)785779008 (DE-599)BVBBV040783385 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040783385 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9780814416761 0814416764 9780814416778 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025761635 |
| oclc_num | 785779008 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XII, 257 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | American Management Association |
| record_format | marc |
| spelling | Vincent, Laurence Verfasser aut Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent New York American Management Association 2012 1 Online-Ressource (XII, 257 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index Branding (Marketing) Customer loyalty |
| spellingShingle | Vincent, Laurence Brand real how smart companies live their brand promise and inspire fierce customer loyalty Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index Branding (Marketing) Customer loyalty |
| title | Brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_auth | Brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_exact_search | Brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_full | Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent |
| title_fullStr | Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent |
| title_full_unstemmed | Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent |
| title_short | Brand real |
| title_sort | brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_sub | how smart companies live their brand promise and inspire fierce customer loyalty |
| topic | Branding (Marketing) Customer loyalty |
| topic_facet | Branding (Marketing) Customer loyalty |
| work_keys_str_mv | AT vincentlaurence brandrealhowsmartcompanieslivetheirbrandpromiseandinspirefiercecustomerloyalty |