Brand real: how smart companies live their brand promise and inspire fierce customer loyalty
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Association
2012
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XII, 257 S.) |
| ISBN: | 9780814416761 0814416764 9780814416778 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040783385 | ||
| 003 | DE-604 | ||
| 005 | 20130913 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130227s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9780814416761 |c Print |9 978-0-8144-1676-1 | ||
| 020 | |a 0814416764 |9 0-8144-1676-4 | ||
| 020 | |a 9780814416778 |c Online |9 978-0-8144-1677-8 | ||
| 035 | |a (ZDB-30-PQE)ebr10530655 | ||
| 035 | |a (OCoLC)785779008 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 658.8/27 |2 23 | |
| 100 | 1 | |a Vincent, Laurence |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand real |b how smart companies live their brand promise and inspire fierce customer loyalty |c Laurence Vincent |
| 264 | 1 | |a New York |b American Management Association |c 2012 | |
| 300 | |a 1 Online-Ressource (XII, 257 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Customer loyalty | |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025761635 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=863944 |l BSB01 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804150113425162240 |
|---|---|
| any_adam_object | |
| author | Vincent, Laurence |
| author_facet | Vincent, Laurence |
| author_role | aut |
| author_sort | Vincent, Laurence |
| author_variant | l v lv |
| building | Verbundindex |
| bvnumber | BV040783385 |
| collection | ZDB-38-EBR |
| contents | Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index |
| ctrlnum | (ZDB-30-PQE)ebr10530655 (OCoLC)785779008 (DE-599)BVBBV040783385 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040783385 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9780814416761 0814416764 9780814416778 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025761635 |
| oclc_num | 785779008 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XII, 257 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | American Management Association |
| record_format | marc |
| spelling | Vincent, Laurence Verfasser aut Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent New York American Management Association 2012 1 Online-Ressource (XII, 257 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index Branding (Marketing) Customer loyalty |
| spellingShingle | Vincent, Laurence Brand real how smart companies live their brand promise and inspire fierce customer loyalty Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index Branding (Marketing) Customer loyalty |
| title | Brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_auth | Brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_exact_search | Brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_full | Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent |
| title_fullStr | Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent |
| title_full_unstemmed | Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent |
| title_short | Brand real |
| title_sort | brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_sub | how smart companies live their brand promise and inspire fierce customer loyalty |
| topic | Branding (Marketing) Customer loyalty |
| topic_facet | Branding (Marketing) Customer loyalty |
| work_keys_str_mv | AT vincentlaurence brandrealhowsmartcompanieslivetheirbrandpromiseandinspirefiercecustomerloyalty |