Handbook of business-to-business marketing:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham [u.a.]
Edward Elgar
2012
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | 1 Online-Ressource (XXII, 772 S.) |
| ISBN: | 9781849801423 9781781002445 |
Internformat
MARC
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| 020 | |a 9781781002445 |c eISBN |9 978-1-7810-0244-5 | ||
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| 245 | 1 | 0 | |a Handbook of business-to-business marketing |c edited by Gary L. Lilien, Rajdeep Grewal |
| 264 | 1 | |a Cheltenham [u.a.] |b Edward Elgar |c 2012 | |
| 300 | |a 1 Online-Ressource (XXII, 772 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 505 | 0 | |a pt. 1. Introduction and overview -- pt. 2. Perspectives in B2B research -- pt. 3. B2B marketing mix and strategy -- pt. 4. Inter-firm relationships in B2B markets -- pt. 5. Personal selling and sales management -- pt. 6. Technology and B2B marketing -- pt. 7. Methodological issues | |
| 650 | 4 | |a Industrial marketing / Handbooks, manuals, etc | |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Investitionsgütermarketing |0 (DE-588)4072915-1 |2 gnd |9 rswk-swf |
| 653 | |a Industrial marketing | ||
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Investitionsgütermarketing |0 (DE-588)4072915-1 |D s |
| 689 | 0 | 1 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Lilien, Gary L. |d 1946- |e Sonstige |0 (DE-588)133632148 |4 oth | |
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Datensatz im Suchindex
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| author_GND | (DE-588)133632148 |
| building | Verbundindex |
| bvnumber | BV040783273 |
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| contents | pt. 1. Introduction and overview -- pt. 2. Perspectives in B2B research -- pt. 3. B2B marketing mix and strategy -- pt. 4. Inter-firm relationships in B2B markets -- pt. 5. Personal selling and sales management -- pt. 6. Technology and B2B marketing -- pt. 7. Methodological issues |
| ctrlnum | (ZDB-30-PQE)ebr10537757 (OCoLC)787844448 (DE-599)BVBBV040783273 |
| dewey-full | 658.804 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.804 |
| dewey-search | 658.804 |
| dewey-sort | 3658.804 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9781849801423 9781781002445 |
| language | English |
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| publishDate | 2012 |
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| publisher | Edward Elgar |
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| spelling | Handbook of business-to-business marketing edited by Gary L. Lilien, Rajdeep Grewal Cheltenham [u.a.] Edward Elgar 2012 1 Online-Ressource (XXII, 772 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and indexes pt. 1. Introduction and overview -- pt. 2. Perspectives in B2B research -- pt. 3. B2B marketing mix and strategy -- pt. 4. Inter-firm relationships in B2B markets -- pt. 5. Personal selling and sales management -- pt. 6. Technology and B2B marketing -- pt. 7. Methodological issues Industrial marketing / Handbooks, manuals, etc Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Investitionsgütermarketing (DE-588)4072915-1 gnd rswk-swf Industrial marketing (DE-588)4143413-4 Aufsatzsammlung gnd-content Investitionsgütermarketing (DE-588)4072915-1 s Business-to-Business-Marketing (DE-588)4631075-7 s b DE-604 Lilien, Gary L. 1946- Sonstige (DE-588)133632148 oth |
| spellingShingle | Handbook of business-to-business marketing pt. 1. Introduction and overview -- pt. 2. Perspectives in B2B research -- pt. 3. B2B marketing mix and strategy -- pt. 4. Inter-firm relationships in B2B markets -- pt. 5. Personal selling and sales management -- pt. 6. Technology and B2B marketing -- pt. 7. Methodological issues Industrial marketing / Handbooks, manuals, etc Business-to-Business-Marketing (DE-588)4631075-7 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4072915-1 (DE-588)4143413-4 |
| title | Handbook of business-to-business marketing |
| title_auth | Handbook of business-to-business marketing |
| title_exact_search | Handbook of business-to-business marketing |
| title_full | Handbook of business-to-business marketing edited by Gary L. Lilien, Rajdeep Grewal |
| title_fullStr | Handbook of business-to-business marketing edited by Gary L. Lilien, Rajdeep Grewal |
| title_full_unstemmed | Handbook of business-to-business marketing edited by Gary L. Lilien, Rajdeep Grewal |
| title_short | Handbook of business-to-business marketing |
| title_sort | handbook of business to business marketing |
| topic | Industrial marketing / Handbooks, manuals, etc Business-to-Business-Marketing (DE-588)4631075-7 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd |
| topic_facet | Industrial marketing / Handbooks, manuals, etc Business-to-Business-Marketing Investitionsgütermarketing Aufsatzsammlung |
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