The publishing business: from p-books to e-books
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lausanne
AVA Academia
2012
|
| Schriftenreihe: | An AVA Book
Creative careers |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 208 S. zahlr. Ill. |
| ISBN: | 294041162X 9782940411627 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804150109193109504 |
|---|---|
| adam_text | Titel: The publishing business
Autor: Smith, Kelvin
Jahr: 2012
Contents
Introduction
People and publishing: who does what in book publishing? 8
Chapter by chapter 12
Chapter 1: The fundamentals of publishing
Chapter 2: The choices publishers make
Chapter 4: Editorial processes
16
A very short history of publishing 18
The relationship between different parts of the industry 26
Preparing for a future in publishing 28
The global and local fundamentals 32
Case study: Bertelsmann and Random House 36
40
Varieties of publication — markets and audiences 42
Print, e-books, m-books and iBooks 52
Journals, magazines and newspapers 56
Who will pay, and how? (¡0
Case study: Amazon and EBSCO 6*
Chapter 3: Writers, readers
and intermediaries 68
Authors, illustrators, creators and their rights 0
Agents and other gatekeepers 74
Networks and opinion formers 8
Channels to readers and buyers 82
Case study: Frankfurt Book Fair 8f
90
Policy and planning: list building and market niches •)-
Commissioning: research, reputation and funds 9G
Contractual matters: formats and co-editions w-
Editorial work: from submission to publication 10S
Case study: A guide for dummies -
Chapter 5: Design and production
Chapter 6: Print and electronic publishing
Chapter 7: Marketing, sales and distribution
116
Platforms and formats appropriate for the content 118
Scheduling the publication process 132
Controlling costs and establishing prices 136
Case study: Horrible Histories 138
142
Choosing from a variety of media and formats 144
Legalities of publishing in a wired world 152
Digital workflow and software standards 154
Communication for print and e-publications 156
Case study: Print and digital at the university presses 160
164
Marketing 166
Communication through promotion and publicity 172
Managing budgets and schedules 180
Using feedback to monitor success isa
Case study: Persephone Books 184
Conclusion
~~~~~~~~^~~m~~ 188
Glossary 190
Bibliography 198
Online resources 200
The publishing year: book fairs and other major publishing events 202
Index 204
Picture credits and acknowledgements 2i *
|
| any_adam_object | 1 |
| author | Smith, Kelvin |
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| dewey-full | 070.5 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
| dewey-raw | 070.5 |
| dewey-search | 070.5 |
| dewey-sort | 270.5 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| format | Book |
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| isbn | 294041162X 9782940411627 |
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| title | The publishing business from p-books to e-books |
| title_auth | The publishing business from p-books to e-books |
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| title_full_unstemmed | The publishing business from p-books to e-books Kelvin Smith |
| title_short | The publishing business |
| title_sort | the publishing business from p books to e books |
| title_sub | from p-books to e-books |
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