Werbung und Mythos: Grundlagen, Strategien, Praxis
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Saarbrücken
AV Akademiker Verl.
2012
|
| Schlagworte: | |
| Beschreibung: | 183 S. 210 mm x 148 mm |
| ISBN: | 9783639442748 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV040769765 | ||
| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 130222s2012 gw |||| 00||| ger d | ||
| 015 | |a 05,N48,0993 |2 dnb | ||
| 020 | |a 9783639442748 |c Pb. : EUR 59.00, sfr 94.00 |9 978-3-639-44274-8 | ||
| 024 | 3 | |a 9783865501561 | |
| 035 | |a (OCoLC)835301333 | ||
| 035 | |a (DE-599)BVBBV040769765 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-SL | ||
| 049 | |a DE-355 | ||
| 082 | 0 | |a 650 | |
| 084 | |a AP 17200 |0 (DE-625)6999: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Führer, Bettina |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Werbung und Mythos |b Grundlagen, Strategien, Praxis |c Bettina Führer |
| 264 | 1 | |a Saarbrücken |b AV Akademiker Verl. |c 2012 | |
| 300 | |a 183 S. |c 210 mm x 148 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mythos |g Motiv |0 (DE-588)4202767-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Mythos |g Motiv |0 (DE-588)4202767-6 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025748163 | ||
Datensatz im Suchindex
| _version_ | 1804150099913211904 |
|---|---|
| any_adam_object | |
| author | Führer, Bettina |
| author_facet | Führer, Bettina |
| author_role | aut |
| author_sort | Führer, Bettina |
| author_variant | b f bf |
| building | Verbundindex |
| bvnumber | BV040769765 |
| classification_rvk | AP 17200 QP 630 QP 631 |
| ctrlnum | (OCoLC)835301333 (DE-599)BVBBV040769765 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040769765 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:33Z |
| institution | BVB |
| isbn | 9783639442748 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025748163 |
| oclc_num | 835301333 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 183 S. 210 mm x 148 mm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | AV Akademiker Verl. |
| record_format | marc |
| spelling | Führer, Bettina Verfasser aut Werbung und Mythos Grundlagen, Strategien, Praxis Bettina Führer Saarbrücken AV Akademiker Verl. 2012 183 S. 210 mm x 148 mm txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Mythos Motiv (DE-588)4202767-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Mythos Motiv (DE-588)4202767-6 s b DE-604 |
| spellingShingle | Führer, Bettina Werbung und Mythos Grundlagen, Strategien, Praxis Werbung (DE-588)4065541-6 gnd Mythos Motiv (DE-588)4202767-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4202767-6 |
| title | Werbung und Mythos Grundlagen, Strategien, Praxis |
| title_auth | Werbung und Mythos Grundlagen, Strategien, Praxis |
| title_exact_search | Werbung und Mythos Grundlagen, Strategien, Praxis |
| title_full | Werbung und Mythos Grundlagen, Strategien, Praxis Bettina Führer |
| title_fullStr | Werbung und Mythos Grundlagen, Strategien, Praxis Bettina Führer |
| title_full_unstemmed | Werbung und Mythos Grundlagen, Strategien, Praxis Bettina Führer |
| title_short | Werbung und Mythos |
| title_sort | werbung und mythos grundlagen strategien praxis |
| title_sub | Grundlagen, Strategien, Praxis |
| topic | Werbung (DE-588)4065541-6 gnd Mythos Motiv (DE-588)4202767-6 gnd |
| topic_facet | Werbung Mythos Motiv |
| work_keys_str_mv | AT fuhrerbettina werbungundmythosgrundlagenstrategienpraxis |