Good Works!: wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
Offenbach am Main
GABAL
2013
|
| Schriftenreihe: | Management
|
| Schlagworte: | |
| Beschreibung: | 346 S. Ill., graph. Darst. 230 mm x 156 mm, 600 g |
| ISBN: | 9783869364711 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040766848 | ||
| 003 | DE-604 | ||
| 005 | 20151214 | ||
| 007 | t | ||
| 008 | 130221s2013 gw ad|| |||| 00||| ger d | ||
| 015 | |a 12,N47 |2 dnb | ||
| 020 | |a 9783869364711 |c Gb. : ca. EUR 34.90 (DE), ca. EUR 35.90 (AT), ca. sfr 44.90 (freier Pr.) |9 978-3-86936-471-1 | ||
| 024 | 3 | |a 9783869364711 | |
| 035 | |a (OCoLC)841581261 | ||
| 035 | |a (DE-599)BVBBV040766848 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 1 | |a ger |h eng | |
| 044 | |a gw |c XA-DE-HE | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 240 | 1 | 0 | |a Good Works! Marketing and Corporate Initiatives that Build a Better World... And the Bottom Line |
| 245 | 1 | 0 | |a Good Works! |b wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern |c Philip Kotler, David Hessekiel und Nancy R. Lee |
| 264 | 1 | |a Offenbach am Main |b GABAL |c 2013 | |
| 300 | |a 346 S. |b Ill., graph. Darst. |c 230 mm x 156 mm, 600 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Management | |
| 650 | 0 | 7 | |a Corporate Social Responsibility |0 (DE-588)7697760-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Corporate Social Responsibility |0 (DE-588)7697760-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hessekiel, David |d 1960- |e Verfasser |0 (DE-588)1024130045 |4 aut | |
| 700 | 1 | |a Lee, Nancy R. |d 1945- |e Verfasser |0 (DE-588)17353807X |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025745314 | |
Datensatz im Suchindex
| _version_ | 1806142892534661120 |
|---|---|
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| any_adam_object | |
| author | Kotler, Philip 1931- Hessekiel, David 1960- Lee, Nancy R. 1945- |
| author_GND | (DE-588)121409600 (DE-588)1024130045 (DE-588)17353807X |
| author_facet | Kotler, Philip 1931- Hessekiel, David 1960- Lee, Nancy R. 1945- |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk d h dh n r l nr nrl |
| building | Verbundindex |
| bvnumber | BV040766848 |
| classification_rvk | QP 600 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)841581261 (DE-599)BVBBV040766848 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040766848 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T00:28:07Z |
| institution | BVB |
| isbn | 9783869364711 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025745314 |
| oclc_num | 841581261 |
| open_access_boolean | |
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| owner_facet | DE-M347 DE-859 DE-2070s DE-1043 DE-573 DE-1049 DE-1028 |
| physical | 346 S. Ill., graph. Darst. 230 mm x 156 mm, 600 g |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | GABAL |
| record_format | marc |
| series2 | Management |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Good Works! Marketing and Corporate Initiatives that Build a Better World... And the Bottom Line Good Works! wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern Philip Kotler, David Hessekiel und Nancy R. Lee Offenbach am Main GABAL 2013 346 S. Ill., graph. Darst. 230 mm x 156 mm, 600 g txt rdacontent n rdamedia nc rdacarrier Management Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Corporate Social Responsibility (DE-588)7697760-2 s DE-604 Hessekiel, David 1960- Verfasser (DE-588)1024130045 aut Lee, Nancy R. 1945- Verfasser (DE-588)17353807X aut |
| spellingShingle | Kotler, Philip 1931- Hessekiel, David 1960- Lee, Nancy R. 1945- Good Works! wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern Corporate Social Responsibility (DE-588)7697760-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7697760-2 (DE-588)4037589-4 |
| title | Good Works! wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern |
| title_alt | Good Works! Marketing and Corporate Initiatives that Build a Better World... And the Bottom Line |
| title_auth | Good Works! wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern |
| title_exact_search | Good Works! wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern |
| title_full | Good Works! wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern Philip Kotler, David Hessekiel und Nancy R. Lee |
| title_fullStr | Good Works! wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern Philip Kotler, David Hessekiel und Nancy R. Lee |
| title_full_unstemmed | Good Works! wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern Philip Kotler, David Hessekiel und Nancy R. Lee |
| title_short | Good Works! |
| title_sort | good works wie sie mit dem richtigen marketing die welt und ihre bilanzen verbessern |
| title_sub | wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern |
| topic | Corporate Social Responsibility (DE-588)7697760-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Corporate Social Responsibility Marketing |
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