Darwinian fitness in the global marketplace: analysing the competition
Darwinian fitness in the global marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalisation has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (products-...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2012
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| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Darwinian fitness in the global marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalisation has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (products- and services-led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, while firms that demonstrate strength for survival stay as the fittest among the competing firms. This volume discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms to survive in the global marketplace. The discussions in this book are built around the competitive frameworks based on systems thinking and delineate insights analysing the extensive survey of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics that will interest students and working managers |
| Beschreibung: | Darwinism in business -- Understanding market competition -- Competitive advantage: analysis and strategy -- Competition matrix -- Competition versus cooperation -- Forecasting and fudge factors modelling -- Decision making -- Customer-centric business management -- Challenges ahead |
| Beschreibung: | XV, 295 S. graph. Darst. 23 cm |
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Datensatz im Suchindex
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| adam_text | Titel: Darwinian fitness in the global marketplace
Autor: Rajagopal
Jahr: 2012
Contents
List of Tables vi
List of Figures vii
Foreword by John L. Stanton viii
Preface x
Acknowledgements xiv
About the Author xv
1 Darwinism in Business 1
2 Understanding Market Competition 34
3 Competitive Advantage: Analysis and Strategy 66
4 Competition Matrix 101
5 Competition versus Cooperation 132
6 Forecasting and Fudge Factors Modelling 164
7 Decision Making 191
8 Customer-Centric Business Management 225
9 Challenges Ahead 253
Notes 264
Index 290
|
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| indexdate | 2024-07-10T00:33:25Z |
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| spelling | Rajagopal, Desikacharya Verfasser aut Darwinian fitness in the global marketplace analysing the competition Rajagopal 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2012 XV, 295 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Darwinism in business -- Understanding market competition -- Competitive advantage: analysis and strategy -- Competition matrix -- Competition versus cooperation -- Forecasting and fudge factors modelling -- Decision making -- Customer-centric business management -- Challenges ahead Darwinian fitness in the global marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalisation has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (products- and services-led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, while firms that demonstrate strength for survival stay as the fittest among the competing firms. This volume discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms to survive in the global marketplace. The discussions in this book are built around the competitive frameworks based on systems thinking and delineate insights analysing the extensive survey of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics that will interest students and working managers Competition Competition, International Globalization / Economic aspects Globalisierung Wettbewerb (DE-588)4065835-1 gnd rswk-swf Weltwirtschaft (DE-588)4065468-0 gnd rswk-swf Weltwirtschaft (DE-588)4065468-0 s Wettbewerb (DE-588)4065835-1 s b DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025743012&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rajagopal, Desikacharya Darwinian fitness in the global marketplace analysing the competition Competition Competition, International Globalization / Economic aspects Globalisierung Wettbewerb (DE-588)4065835-1 gnd Weltwirtschaft (DE-588)4065468-0 gnd |
| subject_GND | (DE-588)4065835-1 (DE-588)4065468-0 |
| title | Darwinian fitness in the global marketplace analysing the competition |
| title_auth | Darwinian fitness in the global marketplace analysing the competition |
| title_exact_search | Darwinian fitness in the global marketplace analysing the competition |
| title_full | Darwinian fitness in the global marketplace analysing the competition Rajagopal |
| title_fullStr | Darwinian fitness in the global marketplace analysing the competition Rajagopal |
| title_full_unstemmed | Darwinian fitness in the global marketplace analysing the competition Rajagopal |
| title_short | Darwinian fitness in the global marketplace |
| title_sort | darwinian fitness in the global marketplace analysing the competition |
| title_sub | analysing the competition |
| topic | Competition Competition, International Globalization / Economic aspects Globalisierung Wettbewerb (DE-588)4065835-1 gnd Weltwirtschaft (DE-588)4065468-0 gnd |
| topic_facet | Competition Competition, International Globalization / Economic aspects Globalisierung Wettbewerb Weltwirtschaft |
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