How to use type:
Offers an introduction to the use of type in design for print and screen. This title provides a practical introduction for those studying all pathways of graphic design. It discusses who uses type, where and when type is employed, and, audience and appropriateness of type and communication
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Laurence King
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Offers an introduction to the use of type in design for print and screen. This title provides a practical introduction for those studying all pathways of graphic design. It discusses who uses type, where and when type is employed, and, audience and appropriateness of type and communication |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 208 S. überw. Ill. 24 cm |
| ISBN: | 9781856698979 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20130614 | ||
| 007 | t | ||
| 008 | 130219s2012 a||| |||| 00||| eng d | ||
| 020 | |a 9781856698979 |c paperback |9 978-1-85669-897-9 | ||
| 035 | |a (OCoLC)844030640 | ||
| 035 | |a (DE-599)BVBBV040764153 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 084 | |a 24,1 |2 ssgn | ||
| 100 | 1 | |a Marshall, Lindsey |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a How to use type |c Lindsey Marshall & Lester Meachem |
| 264 | 1 | |a London |b Laurence King |c 2012 | |
| 300 | |a 208 S. |b überw. Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 336 | |b sti |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a Offers an introduction to the use of type in design for print and screen. This title provides a practical introduction for those studying all pathways of graphic design. It discusses who uses type, where and when type is employed, and, audience and appropriateness of type and communication | ||
| 650 | 4 | |a Graphic design (Typography) | |
| 650 | 4 | |a Type and type-founding | |
| 650 | 4 | |a Graphic arts | |
| 650 | 4 | |a Typesetting | |
| 650 | 0 | 7 | |a Typografie |0 (DE-588)4136341-3 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Typografie |0 (DE-588)4136341-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Meachem, Lester |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung BSB Muenchen 4 |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025742678&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025742678 | ||
| 942 | 1 | 1 | |c 686 |e 22/bsb |
Datensatz im Suchindex
| _version_ | 1804150091656724480 |
|---|---|
| adam_text | Contents
G
Introduction
120
5
Colour and movement
20
1
The basics
122
Colour of type
22
The anatomy
oí
type
128
Using colour to create hierarchy
23
Categories of type
130
Colour and symbolism
2Б
Combining typefaces
132
Technical issues relating to colour
2В
Selecting typefaces
133
Type and movement
31
Families of type
148
Case study
32
Expert sets
150
6
Experiments with type
35
Measurement of type
152
Experimental techniques
37
Structure of
a
letterform
156
Type out there
39
Counterforms
Ш1
Self-generated experiments
40
Case study
165
Surfaces
42
2
Using the typeface
168
Type in three dimensions
44
Legibility and readability
173
Type as image
4Б
Upper and lower case
174
Pattern and decoration
48
Line measure and spacing
176
Case study
51
Colour and size
178
7
Production considerations
54
The typeface
180
Evaluation
55
Background
181
Pre-flight
5G
Type on screen
183
Choice of stock
58
Paragraphs
187
Print processes
62
Layout
193
Colour in production
67
Type and image
194
Production for print
68
Graphic elements
199
File formats for print
70
Case study
199
Production for screen
72
3
Designing with type
199
Legal issues and accessibility
74
The design process
200
Case study
82
Experimentation
84
Design considerations
202
Glossary
91
Tools
204
Some further reading
/
Websites
93
Refining
205
Index
94
Case study
207
Picture credits
96
4
Communication
98
Forms of communication
100
Meanings
106
Context
109
Impact
HO
Rhythm and repetition
Ul
Visual continuity
113
Type as image
11Б
Symbols
and graphic devices
118
Case study
|
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| format | Book |
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| genre_facet | Einführung |
| id | DE-604.BV040764153 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:33:25Z |
| institution | BVB |
| isbn | 9781856698979 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025742678 |
| oclc_num | 844030640 |
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| physical | 208 S. überw. Ill. 24 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Laurence King |
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| spelling | Marshall, Lindsey Verfasser aut How to use type Lindsey Marshall & Lester Meachem London Laurence King 2012 208 S. überw. Ill. 24 cm txt rdacontent sti rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Offers an introduction to the use of type in design for print and screen. This title provides a practical introduction for those studying all pathways of graphic design. It discusses who uses type, where and when type is employed, and, audience and appropriateness of type and communication Graphic design (Typography) Type and type-founding Graphic arts Typesetting Typografie (DE-588)4136341-3 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Typografie (DE-588)4136341-3 s DE-604 Meachem, Lester Verfasser aut Digitalisierung BSB Muenchen 4 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025742678&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marshall, Lindsey Meachem, Lester How to use type Graphic design (Typography) Type and type-founding Graphic arts Typesetting Typografie (DE-588)4136341-3 gnd |
| subject_GND | (DE-588)4136341-3 (DE-588)4151278-9 |
| title | How to use type |
| title_auth | How to use type |
| title_exact_search | How to use type |
| title_full | How to use type Lindsey Marshall & Lester Meachem |
| title_fullStr | How to use type Lindsey Marshall & Lester Meachem |
| title_full_unstemmed | How to use type Lindsey Marshall & Lester Meachem |
| title_short | How to use type |
| title_sort | how to use type |
| topic | Graphic design (Typography) Type and type-founding Graphic arts Typesetting Typografie (DE-588)4136341-3 gnd |
| topic_facet | Graphic design (Typography) Type and type-founding Graphic arts Typesetting Typografie Einführung |
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