Marketing strategy: the difference between marketing and markets
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Elsevier
2007
|
| Edition: | 3. ed. |
| Series: | Marketing/Management
|
| Subjects: | |
| Online Access: | BTU01 Volltext |
| Physical Description: | 1 Online-Ressource (X, 316 S.) graph. Darst. |
| ISBN: | 9780750656757 |
Staff View
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV040762744 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:23Z |
| institution | BVB |
| isbn | 9780750656757 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025741303 |
| oclc_num | 731721204 |
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| physical | 1 Online-Ressource (X, 316 S.) graph. Darst. |
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| publishDate | 2007 |
| publishDateSearch | 2007 |
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| publisher | Elsevier |
| record_format | marc |
| series2 | Marketing/Management |
| spelling | Fifield, Paul Verfasser aut Marketing strategy the difference between marketing and markets Paul Fifield 3. ed. Amsterdam [u.a.] Elsevier 2007 1 Online-Ressource (X, 316 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Marketing/Management Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s DE-604 http://www.sciencedirect.com/science/book/9780750656757 Verlag Volltext |
| spellingShingle | Fifield, Paul Marketing strategy the difference between marketing and markets Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 |
| title | Marketing strategy the difference between marketing and markets |
| title_auth | Marketing strategy the difference between marketing and markets |
| title_exact_search | Marketing strategy the difference between marketing and markets |
| title_full | Marketing strategy the difference between marketing and markets Paul Fifield |
| title_fullStr | Marketing strategy the difference between marketing and markets Paul Fifield |
| title_full_unstemmed | Marketing strategy the difference between marketing and markets Paul Fifield |
| title_short | Marketing strategy |
| title_sort | marketing strategy the difference between marketing and markets |
| title_sub | the difference between marketing and markets |
| topic | Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Marketing Management Marketingstrategie |
| url | http://www.sciencedirect.com/science/book/9780750656757 |
| work_keys_str_mv | AT fifieldpaul marketingstrategythedifferencebetweenmarketingandmarkets |