Hedonic tariff choice and consequences of flat-rate bias: the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Stuttgart
ibidem-Verl.
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 156 S. graph. Darst. |
| ISBN: | 9783838204796 |
Internformat
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| 100 | 1 | |a Uhrich, Fabian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Hedonic tariff choice and consequences of flat-rate bias |b the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences |c Fabian Uhrich |
| 264 | 1 | |a Stuttgart |b ibidem-Verl. |c 2013 | |
| 300 | |a XII, 156 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 502 | |a Zugl.: München, Techn. Univ., Diss., 2012 | ||
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| adam_text | IMAGE 1
- I V -
TABLE O F CONTENTS
TABLE OF CONTENTS
DEUTSCHE Z U S A M M E N F A S S U N G II
EXECUTIVE S U M M A R Y ILL
TABLE O F C O N T E N T S IV
LIST OF ABBREVIATIONS VIII
LIST O F FIGURES IX
LIST OF TABLES X
A C K N O W L E D G E M E N T XII
1 INTRODUCTION 1
1 . 1 S H O R T C O M I N G S O F F L A T - R A T E B I A S R E S E A R
C H 1
1.1.1 RESEARCH GAP 1 IN THE CONTEXT O F FLAT-RATE BIAS CAUSES AND
EXISTENCE 1
1.1.2 RESEARCH GAP 2 IN THE CONTEXT O F FLAT-RATE BIAS CONSEQUENCES 2
1 . 2 R E S E A R C H Q U E S T I O N S A N D G O A L O F T H I S D I S
S E R T A T I O N 3
1 . 3 S T R U C T U R E O F T H I S D I S S E R T A T I O N 4
2 RESEARCH B A C K G R O U N D 6
2 . 1 F L A T - R A T E P R I C I N G 6
2.1.1 SERVICE PRICING 6
2.1.2 PRICE DIFFERENTIATION 7
2.1.3 TYPICAL TARIFF TYPES 8
2.1.4 FLAT-RATE PRICING IN THE SERVICE SECTOR. 9
2 . 2 F L A T - R A T E B I A S C A U S E S A N D C O N S U M P T I O N
G O A L S 1 0
2.2.1 FLAT-RATE BIAS CAUSES 10
2.2.1.1 EXISTENCE O F FLAT-RATE BIAS 1 0
2.2.1.2 CONVENIENCE EFFECT 1 2
2.2.1.3 TAXI-METER EFFECT 1 3
2.2.1.4 INSURANCE EFFECT 14
2.2.1.5 OVERESTIMATION EFFECT 16
2.2.2 CONSUMPTION GOALS 17
2.2.2.1 BEHAVIORAL DECISION RESEARCH 17
2.2.2.2 CONSUMPTION GOAL RESEARCH 18
2.2.2.3 IMPACT O F CONSUMPTION GOALS O N CONSUMER BEHAVIOR 19
2 . 3 F L A T - R A T E B I A S C O N S E Q U E N C E S A N D C O M P E
T I T I V E P O S I T I O N 2 1
2.3.1 FLAT-RATE BIAS CONSEQUENCES 21
2.3.2 COMPETITIVE POSITION 22
HTTP://D-NB.INFO/1029339155
IMAGE 2
TABLE O F CONTENTS - V -
3 I M P A C T O F C O N S U M P T I O N GOALS O N FLAT-RATE BIAS 2 5
3 . 1 H Y P O T H E S E S D E V E L O P M E N T 2 5
3.1.1 IMPACT ON CONVENIENCE EFFECT 2 5
3.1.2 IMPACT ON TAXI-METER EFFECT. 2 5
3.1.3 IMPACT ON INSURANCE EFFECT 26
3.1.4 IMPACT ON OVERESTIMATION EFFECT R 2 7
3.1.5 IMPACT ON TARIFF CHOICE 27
3.1.6 RELATIONSHIP BETWEEN CONSUMPTION GOALS AND TARIFF CHOICE 27
3.1.7 IMPACT ON WILLINGNESS TO PAY 28
3.1.8 OVERVIEW O F HYPOTHESES H T T O H7 2 9
3 . 2 E M P I R I C A L S T U D Y 3 0
3.2.1 RESEARCH APPROACH AND METHODOLOGY 30
3.2.2 RESEARCH DESIGN 32
3.2.3 PRETEST: IDENTIFYING SERVICES F O R TARIFF CHOICE EXPERIMENTS 3 5
3.2.4 STUDY 1: HYPOTHETICAL PUBLIC TRANSPORTATION AND AMUSEMENT PARK
RIDES 3 8
3.2.4.1 DESCRIPTION O F EXPERIMENTAL S E T U P AND SAMPLE 3 8
3.2.4.2 M E A S U R E M E N T SCALE VALIDATION A N D MANIPULATION CHECKS
3 9
3.2.4.3 EMPIRICAL FINDINGS 4 1
3.2.4.4 S U M M A R Y O F S T U D Y 1 4 2
3 . 2 . 5 STUDY 2: DANCE LESSONS SCENARIOS 4 3
3.2.5.1 DESCRIPTION O F EXPERIMENTAL S E T U P AND SAMPLE 4 3
3.2.5.2 M E A S U R E M E N T SCALE VALIDATION A N D MANIPULATION CHECKS
4 3
3.2.5.3 EMPIRICAL FINDINGS 4 6
3.2.5.4 S U M M A R Y O F S T U D Y 2 4 9
3.2.6 STUDY 3: THERMAL BATH VISIT SCENARIOS 5 0
3.2.6.1 DESCRIPTION O F EXPERIMENTAL S E T U P AND SAMPLE 5 0
3.2.6.2 M E A S U R E M E N T SCALE VALIDATION A N D MANIPULATION CHECKS
5 1
3.2.6.3 EMPIRICAL FINDINGS 5 4
3 . 2 . 6 . 4 S U M M A R Y O F S T U D Y 3 5 7
3 . 2 . 7 STUDY 4: HYPOTHETICAL THERMAL BATH VISIT 5 7
3 . 2 . 7 . 1 DESCRIPTION O F EXPERIMENTAL S E T U P A N D SAMPLE 57
3.2.7.2 M E A S U R E M E N T SCALE VALIDATION AND MANIPULATION CHECKS 5
8
3.2.7.3 EMPIRICAL FINDINGS 6 0
3.2.7.4 S U M M A R Y O F S T U D Y 4 6 2
3.2.8 STUDY 5: HYPOTHETICAL ENERGY MUSEUM VISIT 62
3.2.8.1 DESCRIPTION O F EXPERIMENTAL S E T U P AND SAMPLE 6 2
3.2.8.2 M E A S U R E M E N T SCALE VALIDATION AND MANIPULATION CHECKS 6
4
3.2.8.3 EMPIRICAL FINDINGS 6 6
3.2.8.4 S U M M A R Y O F S T U D Y 5 67
IMAGE 3
- V I - TABLE O F CONTENTS
3.2.9 STUDY 6: ADVERTISING PRIMED HYPOTHETICAL THERMAL BATH VISIT 68
3.2.9.1 DESCRIPTION O F EXPERIMENTAL S E T U P AND SAMPLE 6 8
3.2.9.2 MANIPULATION CHECKS 6 9
3.2.9.3 EMPIRICAL FINDINGS 6 9
3.2.9.4 S U M M A R Y O F S T U D Y 6 7 1
3 . 3 D I S C U S S I O N 7 1
3.3.1 SUMMARY O F STUDIES L T O 6 71
3.3.2 THEORETICAL IMPLICATIONS 73
3.3.3 MANAGERIAL IMPLICATIONS 76
3.3.4 LIMITATIONS AND FURTHER RESEARCH 78
4 I M P A C T O F COMPETITIVE POSITION O N FLAT-RATE BIAS C O N S E Q U
E N C E S 8 0
4 . 1 H Y P O T H E S E S D E V E L O P M E N T 8 0
4.1.1 RELEVANCE O F FLAT-RATE BIAS CONSEQUENCES 80
4.1.2 IMPACT O F FLAT-RATE BIAS ON SWITCHING 80
4.1.3 IMPACT O F FLAT-RATE BIAS ON CHURN 82
4.1.4 IMPACT O F COMPETITIVE POSITION ON FLAT-RATE BIAS CONSEQUENCES 82
4. L . S OVERVIEW O F HYPOTHESES H S TO H N 84
4 . 2 E M P I R I C A L S T U D Y 8 5
4.2.1 RESEARCH APPROACH AND METHODOLOGY 85
4.2.2 STUDY 7: TRANSACTIONAL DATA ANALYSIS 85
4.2.2.1 RESEARCH DESIGN 8 5
4.2.2.2 EMPIRICAL FINDINGS 9 0
4.2.2.3 S U M M A R Y O F S T U D Y 7 9 3
4 . 2 . 3 STUDY 8: EXPERIMENTAL SURVEY WITH MOBILE TELECOMMUNICATIONS
CUSTOMERS..94
4.2.3.1 RESEARCH DESIGN 9 4
4.2.3.2 EMPIRICAL FINDINGS 9 7
4.2.3.3 S U M M A R Y O F S T U D Y 8 1 0 0
4 . 3 D I S C U S S I O N 1 0 1
4.3.1 SUMMARY O F STUDIES 7 AND 8. 101
4.3.2 THEORETICAL IMPLICATIONS 102
4.3.3 MANAGERIAL IMPLICATIONS 104
4.3.4 LIMITATIONS AND FURTHER RESEARCH 107
5 C O N C L U S I O N 1 0 8
5 . 1 S U M M A R Y 1 0 8
5 . 2 T H E O R E T I C A L I M P L I C A T I O N S 1 0 9
5 . 3 M A N A G E R I A L I M P L I C A T I O N S 1 1 0
5 . 4 L I M I T A T I O N S A N D F U R T H E R R E S E A R C H I L L
IMAGE 4
TABLE O F CONTENTS - VII -
APPENDIX 1 1 4
A P P E N D I X A - P A P E R B A S E D Q U E S T I O N N A I R E F O R
S T U D I E S 1 , 2 , A N D 4 1 1 4
A P P E N D I X B - O N L I N E S U R V E Y F O R S T U D Y 3 1 2 7
A P P E N D I X C - O N L I N E S U R V E Y F O R S T U D Y 5 1 3 4
A P P E N D I X D - O N L I N E S U R V E Y F O R S T U D Y 6 1 3 7
A P P E N D I X E - O N L I N E S U R V E Y F O R S T U D Y 8 1 4 1
REFERENCES 1 4 7
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| spelling | Uhrich, Fabian Verfasser aut Hedonic tariff choice and consequences of flat-rate bias the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences Fabian Uhrich Stuttgart ibidem-Verl. 2013 XII, 156 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zugl.: München, Techn. Univ., Diss., 2012 Flatrate (DE-588)7610533-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Hedonischer Preis (DE-588)4377236-5 gnd rswk-swf Dienstleistungsangebot (DE-588)4224244-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Flatrate (DE-588)7610533-7 s Verbraucherverhalten (DE-588)4062644-1 s Dienstleistungsangebot (DE-588)4224244-7 s Hedonischer Preis (DE-588)4377236-5 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025739996&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Uhrich, Fabian Hedonic tariff choice and consequences of flat-rate bias the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences Flatrate (DE-588)7610533-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Hedonischer Preis (DE-588)4377236-5 gnd Dienstleistungsangebot (DE-588)4224244-7 gnd |
| subject_GND | (DE-588)7610533-7 (DE-588)4062644-1 (DE-588)4377236-5 (DE-588)4224244-7 (DE-588)4113937-9 |
| title | Hedonic tariff choice and consequences of flat-rate bias the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences |
| title_auth | Hedonic tariff choice and consequences of flat-rate bias the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences |
| title_exact_search | Hedonic tariff choice and consequences of flat-rate bias the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences |
| title_full | Hedonic tariff choice and consequences of flat-rate bias the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences Fabian Uhrich |
| title_fullStr | Hedonic tariff choice and consequences of flat-rate bias the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences Fabian Uhrich |
| title_full_unstemmed | Hedonic tariff choice and consequences of flat-rate bias the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences Fabian Uhrich |
| title_short | Hedonic tariff choice and consequences of flat-rate bias |
| title_sort | hedonic tariff choice and consequences of flat rate bias the impact of consumption goals on flat rate bias and the competitive position of a service provider as moderator of flat rate bias consequences |
| title_sub | the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences |
| topic | Flatrate (DE-588)7610533-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Hedonischer Preis (DE-588)4377236-5 gnd Dienstleistungsangebot (DE-588)4224244-7 gnd |
| topic_facet | Flatrate Verbraucherverhalten Hedonischer Preis Dienstleistungsangebot Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025739996&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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