How to measure social media: a step-by-step guide to developing and assessing social media ROI
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Que Pub.
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | XII, 243 S. Ill., graph. Darst. |
| ISBN: | 9780789749857 0789749858 |
Internformat
MARC
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| 245 | 1 | 0 | |a How to measure social media |b a step-by-step guide to developing and assessing social media ROI |c Nichole Kelly |
| 264 | 1 | |a Indianapolis, Ind. |b Que Pub. |c 2013 | |
| 300 | |a XII, 243 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
| _version_ | 1804150087140507648 |
|---|---|
| adam_text | MEASURE UP
/ KELLY, NICHOLE
: C2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ALIGNING SOCIAL MEDIA STRATEGIES TO MARKETING GOALS
ALIGNING SOCIAL MEDIA TO THE SALES FUNNEL
SOCIAL MEDIA FOR BRAND AWARENESS
MEASURING BRAND AWARENESS
SOCIAL MEDIA FOR LEAD GENERATION
MEASURING LEAD GENERATION
SOCIAL MEDIA FOR CUSTOMER RETENTION
MEASURING CUSTOMER RETENTION
BREAKING DOWN THE BARRIERS TO SOCIAL MEDIA MEASUREMENT
UNDERSTANDING THE DOTS THAT NEED TO CONNECT TO MEASURE
MEASUREMENT TOOL REVIEW
THE PERFECT MIX OF TOOLS FOR UNDER $10 A MONTH
CREATING A CROSS-FUNCTIONAL DASHBOARD
TYING IT ALL TOGETHER.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Kelly, Nichole |
| author_facet | Kelly, Nichole |
| author_role | aut |
| author_sort | Kelly, Nichole |
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| building | Verbundindex |
| bvnumber | BV040760083 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)826437126 (DE-599)BVBBV040760083 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:33:21Z |
| institution | BVB |
| isbn | 9780789749857 0789749858 |
| language | English |
| lccn | 2012031845 |
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| physical | XII, 243 S. Ill., graph. Darst. |
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| spelling | Kelly, Nichole Verfasser aut How to measure social media a step-by-step guide to developing and assessing social media ROI Nichole Kelly Indianapolis, Ind. Que Pub. 2013 XII, 243 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Internet marketing Social media Online social networks Customer relations Branding (Marketing) Controlling (DE-588)4070102-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Soziale Software (DE-588)7550143-0 s Controlling (DE-588)4070102-5 s b DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025739686&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kelly, Nichole How to measure social media a step-by-step guide to developing and assessing social media ROI Internet marketing Social media Online social networks Customer relations Branding (Marketing) Controlling (DE-588)4070102-5 gnd Marketing (DE-588)4037589-4 gnd Soziale Software (DE-588)7550143-0 gnd |
| subject_GND | (DE-588)4070102-5 (DE-588)4037589-4 (DE-588)7550143-0 |
| title | How to measure social media a step-by-step guide to developing and assessing social media ROI |
| title_auth | How to measure social media a step-by-step guide to developing and assessing social media ROI |
| title_exact_search | How to measure social media a step-by-step guide to developing and assessing social media ROI |
| title_full | How to measure social media a step-by-step guide to developing and assessing social media ROI Nichole Kelly |
| title_fullStr | How to measure social media a step-by-step guide to developing and assessing social media ROI Nichole Kelly |
| title_full_unstemmed | How to measure social media a step-by-step guide to developing and assessing social media ROI Nichole Kelly |
| title_short | How to measure social media |
| title_sort | how to measure social media a step by step guide to developing and assessing social media roi |
| title_sub | a step-by-step guide to developing and assessing social media ROI |
| topic | Internet marketing Social media Online social networks Customer relations Branding (Marketing) Controlling (DE-588)4070102-5 gnd Marketing (DE-588)4037589-4 gnd Soziale Software (DE-588)7550143-0 gnd |
| topic_facet | Internet marketing Social media Online social networks Customer relations Branding (Marketing) Controlling Marketing Soziale Software |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025739686&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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