Stakeholder management in nonprofit organizations by societal orientation and brand management:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2012
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | VIII, 251 S. |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Stakeholder management in nonprofit organizations by societal orientation and brand management
Autor: Scholz, Hellen P
Jahr: 2012
Contents
1 Introduction 1
1.1 Motivation ......................... 1
1.2 Outline of Thesis...................... 9
2 The Relationship Between Societal Orientation and Performance 15
2.1 Introduction......................... 15
2.2 Prom Market to Societal Orientation........... 17
2.3 Relationship of Societal Orientation and Performance . 22
2.4 Conceptual Framework and Hypotheses......... 24
2.4.1 Beneficiary Orientation.............. 25
2.4.2 Donor Orientation................. 25
2.4.3 Employee and Volunteer Orientation....... 26
2.4.4 Environmental Factors............... 27
2.5 Methodology........................ 29
2.5.1 Study Design.................... 29
2.5.2 Measurement.................... 31
2.5.3 Validity and Reliability of Measures....... 32
2.5.4 Testing the Hypothesized Model......... 35
2.6 Results and Discussion................... 36
2.7 Limitations and Directions for Further Research .... 42
3 A Critical Review of Nonprofit Brand Management Literature 45
3.1 Introduction......................... 45
3.2 Branding Good Causes Is Not the Same as Branding Soap 47
3.2.1 The Role of the Organization s Mission..... 48
3.2.2 The Service-Providing Nature of Nonprofit Orga-
nizations ...................... 49
3.2.3 Stakeholder Complexity.............. 49
3.2.4 The Donor-Beneficiary Dichotomy........ 50
3.2.5 Nonprofit Organizations Human Resources and
Organizational Culture .............. 51
3.2.6 Nonprofit Organizations Collaborative Approach 52
3.3 The Need for a Systematic Research Review....... 53
3.4 Findings........................... 56
3.4.1 Core Research ................... 58
3.4.2 Research on Effects................. 63
3.4.3 Intersectoral Research............... 65
3.5 Consolidated Evaluation and Research Agenda..... 67
3.6 Discussion and Conclusion................. 72
3.6.1 Limitations..................... 73
3.6.2 Managerial Implications.............. 73
4 Development and Validation of a Scale for Nonprofit Brand Strength 79
4.1 Introduction......................... 79
4.1.1 Brand Strength in Marketing Research...... 80
4.1.2 Marketing Research and Nonprofit Organizations 82
4.2 Conceptualizing Nonprofit Brand Strength........ 84
4.3 Developing the Nonprofit Brand Strength Scale..... 87
4.3.1 Development Initial Item Pool.......... 89
4.3.2 First Exploratory Factor Analysis Study..... 92
4.3.3 Second Exploratory Factor Analysis Study ... 103
4.3.4 Study 3: Scale Validation by Confirmatory Factor
Analysis....................... 108
4.3.5 Nonprofit Brand Strength and its Role within the
Surrounding Nomological Network........ 122
4.3.5.1 The mediation model.......... 126
4.3.5.2 The interactive model.......... 135
4.4 Discussion, Limitations, and Managerial Implications . . 136
5 Conclusion 141
5.1 Common Theme: Substantial Research on Stakeholder
Management ........................ 143
5.2 Common Theme: Research Methodology......... 147
5.3 Common Theme: Managerial Implications........ 148
Bibliography 152
A The Relationship Between Societal Orientation and Performance 191
A.l Items from Questionnaire................. 191
A.2 Three-Factor Solution with Varimax Rotation...... 195
B A Critical Review of Nonprofit Brand Management Literature 197
B.l List of Searched Journals ................. 198
B.2 Research on Nonprofit Brand Building.......... 199
B.3 Research on Nonprofit Brand Scales Development ... 212
B.4 Research on the Effects of Nonprofit Brand Management 219
B.5 Intersectoral Research in Nonprofit Brand Management 225
C Development and Validation of a Scale for Nonprofit Brand Strength229
C.l Study 1: Correlations and Covariances - WV...... 230
C.2 Study 1: Correlations and Covariances - OS....... 231
C.3 Study 2: Correlations, Covariances, and Variances Stan-
dard Errors - GD...................... 232
C.4 Study 2: Correlations, Covariances, and Variances Stan-
dard Errors - WWF.................... 233
C.5 Study 2: Factor Loadings Exploratory Factor Analysis . 234
C.6 Study 2: Discriminant Validity Testings......... 235
C.7 Study 2: Convergent Validity Testing - Guide Dogs ... 236
C.8 Study 2: Convergent Validity Testing - WWF...... 237
C.9 Study 2: Regression Analysis - Guide Dogs ....... 238
CIO Study 2: Regression Analysis - WWF.......... 239
C.ll Study 2: Means Testing Using One-Sample T-Tests for
Outcome Measures..................... 240
C.l2 Study 3: Correlations, Covariances, and Variances Stan-
dard Errors - RC...................... 241
C.13 Study 3: Correlations, Covariances, and Variances Stan-
dard Errors - DWB .................... 242
C.14 Study 3: Discriminant Validity Testings......... 243
C.15 Study 3: Convergent Validity Testing - Red Cross ... 244
C.16 Study 3: Convergent Validity Testing - DWB...... 245
C.l7 Study 3: Stakeholder Outcome Variables of Nonprofit
Brand Strength....................... 246
C.18 Study 3: Stakeholder Antecedent Variables of Nonprofit
Brand Strength....................... 247
C.19 Exploratory Factor Analysis of Brand Support..... 248
IV
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| discipline | Wirtschaftswissenschaften |
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| spelling | Gross, Hellen P. 1984- Verfasser (DE-588)1028397542 aut Stakeholder management in nonprofit organizations by societal orientation and brand management Hellen P. Scholz 2012 VIII, 251 S. txt rdacontent n rdamedia nc rdacarrier Mannheim, Univ., Diss., 2012 Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Stakeholder (DE-588)4300861-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Nonprofit-Organisation (DE-588)4293729-2 s Stakeholder (DE-588)4300861-6 s Corporate Social Responsibility (DE-588)7697760-2 s DE-604 DE-601 pdf/application http://www.gbv.de/dms/zbw/731493028.pdf Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025723988&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gross, Hellen P. 1984- Stakeholder management in nonprofit organizations by societal orientation and brand management Corporate Social Responsibility (DE-588)7697760-2 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Stakeholder (DE-588)4300861-6 gnd |
| subject_GND | (DE-588)7697760-2 (DE-588)4293729-2 (DE-588)4300861-6 (DE-588)4113937-9 |
| title | Stakeholder management in nonprofit organizations by societal orientation and brand management |
| title_auth | Stakeholder management in nonprofit organizations by societal orientation and brand management |
| title_exact_search | Stakeholder management in nonprofit organizations by societal orientation and brand management |
| title_full | Stakeholder management in nonprofit organizations by societal orientation and brand management Hellen P. Scholz |
| title_fullStr | Stakeholder management in nonprofit organizations by societal orientation and brand management Hellen P. Scholz |
| title_full_unstemmed | Stakeholder management in nonprofit organizations by societal orientation and brand management Hellen P. Scholz |
| title_short | Stakeholder management in nonprofit organizations by societal orientation and brand management |
| title_sort | stakeholder management in nonprofit organizations by societal orientation and brand management |
| topic | Corporate Social Responsibility (DE-588)7697760-2 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Stakeholder (DE-588)4300861-6 gnd |
| topic_facet | Corporate Social Responsibility Nonprofit-Organisation Stakeholder Hochschulschrift |
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