Housework and housewives in modern American advertising: married to the mop
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Palgrave Macmillan
2011
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | "This book traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Asserting that advertising is our most significant public discourse about housework, Neuhaus draws on advertising such as print ads and TV commercials, as well as ad agency documents and trade journals, to show how the housewife figure framed household labor as exclusively feminine care for the family. Paying particular attention to the transitional decades of the 1970s and 1980s, the author demonstrates that when overtly stereotypical images of housewives became unmarketable, advertising continued to gender housework with the more racially diverse and socially acceptable "housewife moms" that appear in today's advertising"-- Provided by publisher. |
| Beschreibung: | XII, 273 S. Ill. 22 cm |
| ISBN: | 9780230114890 023011489X |
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| 250 | |a 1. ed. | ||
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| 500 | |a "This book traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Asserting that advertising is our most significant public discourse about housework, Neuhaus draws on advertising such as print ads and TV commercials, as well as ad agency documents and trade journals, to show how the housewife figure framed household labor as exclusively feminine care for the family. Paying particular attention to the transitional decades of the 1970s and 1980s, the author demonstrates that when overtly stereotypical images of housewives became unmarketable, advertising continued to gender housework with the more racially diverse and socially acceptable "housewife moms" that appear in today's advertising"-- Provided by publisher. | ||
| 650 | 4 | |a Sex role in advertising |z United States | |
| 650 | 4 | |a Stereotypes (Social psychology) in advertising |z United States | |
| 650 | 4 | |a Women in advertising |z United States | |
| 650 | 4 | |a Housewives as consumers |z United States | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Housework and housewives in modern American advertising
Autor: Neuhaus, Jessamyn
Jahr: 2011
Contents
List of Figures ix
Acknowledgments xi
Introduction 1
1 The Laundry Room 19
2 The Bathroom 69
3 The Kitchen 107
4 The Living Room 175
Conclusion 215
Note on Sources 227
Notes 231
Index 265
|
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| bvnumber | BV040743282 |
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| ctrlnum | (OCoLC)914576873 (DE-599)BVBBV040743282 |
| discipline | Soziologie |
| edition | 1. ed. |
| format | Book |
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| indexdate | 2024-07-10T00:32:59Z |
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| isbn | 9780230114890 023011489X |
| language | English |
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| spelling | Neuhaus, Jessamyn Verfasser aut Housework and housewives in modern American advertising married to the mop Jessamyn Neuhaus 1. ed. New York Palgrave Macmillan 2011 XII, 273 S. Ill. 22 cm txt rdacontent n rdamedia nc rdacarrier "This book traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Asserting that advertising is our most significant public discourse about housework, Neuhaus draws on advertising such as print ads and TV commercials, as well as ad agency documents and trade journals, to show how the housewife figure framed household labor as exclusively feminine care for the family. Paying particular attention to the transitional decades of the 1970s and 1980s, the author demonstrates that when overtly stereotypical images of housewives became unmarketable, advertising continued to gender housework with the more racially diverse and socially acceptable "housewife moms" that appear in today's advertising"-- Provided by publisher. Sex role in advertising United States Stereotypes (Social psychology) in advertising United States Women in advertising United States Housewives as consumers United States USA HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025723164&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Neuhaus, Jessamyn Housework and housewives in modern American advertising married to the mop Sex role in advertising United States Stereotypes (Social psychology) in advertising United States Women in advertising United States Housewives as consumers United States |
| title | Housework and housewives in modern American advertising married to the mop |
| title_auth | Housework and housewives in modern American advertising married to the mop |
| title_exact_search | Housework and housewives in modern American advertising married to the mop |
| title_full | Housework and housewives in modern American advertising married to the mop Jessamyn Neuhaus |
| title_fullStr | Housework and housewives in modern American advertising married to the mop Jessamyn Neuhaus |
| title_full_unstemmed | Housework and housewives in modern American advertising married to the mop Jessamyn Neuhaus |
| title_short | Housework and housewives in modern American advertising |
| title_sort | housework and housewives in modern american advertising married to the mop |
| title_sub | married to the mop |
| topic | Sex role in advertising United States Stereotypes (Social psychology) in advertising United States Women in advertising United States Housewives as consumers United States |
| topic_facet | Sex role in advertising United States Stereotypes (Social psychology) in advertising United States Women in advertising United States Housewives as consumers United States USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025723164&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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