Advanced social media marketing: how to lead, launch, and manage a successful social media program ; [a professional's guide]
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[S.l.]
Apress
2013
|
| Schriftenreihe: | Books for professionals by professionals
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 246 S. Ill., graph. Darst. |
| ISBN: | 9781430244073 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804150062850244608 |
|---|---|
| adam_text | Titel: Advanced social media marketing
Autor: Funk, Tom
Jahr: 2013
Contents
About the Author...........................................................................................vii
Acknowledgments...........................................................................................ix
Chapter I: The Business Case...........................................................................................I
Chapter 2: Best Practices.................................................................................................15
Chapter 3: The Platforms.................................................................................................33
Chapter 4: Advertising and Promotion.........................................................................65
Chapter 5: Facebook Advertising...................................................................................75
Chapter 6: Advertising on Twitter and Other Networks......................................103
Chapter 7: Operations....................................................................................................125
Chapter 8: Measuring Success.......................................................................................147
Chapter 9: Advanced Social Media Campaigns..........................................................173
Chapter 10: Power Up Your Platform............................................................................207
Chapter 11: Bringing It All Together..............................................................................221
Appendix A: Business Plan Example................................................................................225
Appendix B:Task Checklist...............................................................................................235
Index.........................................................................................................................................239
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| spelling | Funk, Tom Verfasser aut Advanced social media marketing how to lead, launch, and manage a successful social media program ; [a professional's guide] Tom Funk [S.l.] Apress 2013 246 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Books for professionals by professionals Volkswirtschaft (DE-588)4063885-6 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Volkswirtschaft (DE-588)4063885-6 s Soziale Software (DE-588)7550143-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025722052&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Funk, Tom Advanced social media marketing how to lead, launch, and manage a successful social media program ; [a professional's guide] Volkswirtschaft (DE-588)4063885-6 gnd Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4063885-6 (DE-588)7550143-0 (DE-588)4037589-4 |
| title | Advanced social media marketing how to lead, launch, and manage a successful social media program ; [a professional's guide] |
| title_auth | Advanced social media marketing how to lead, launch, and manage a successful social media program ; [a professional's guide] |
| title_exact_search | Advanced social media marketing how to lead, launch, and manage a successful social media program ; [a professional's guide] |
| title_full | Advanced social media marketing how to lead, launch, and manage a successful social media program ; [a professional's guide] Tom Funk |
| title_fullStr | Advanced social media marketing how to lead, launch, and manage a successful social media program ; [a professional's guide] Tom Funk |
| title_full_unstemmed | Advanced social media marketing how to lead, launch, and manage a successful social media program ; [a professional's guide] Tom Funk |
| title_short | Advanced social media marketing |
| title_sort | advanced social media marketing how to lead launch and manage a successful social media program a professional s guide |
| title_sub | how to lead, launch, and manage a successful social media program ; [a professional's guide] |
| topic | Volkswirtschaft (DE-588)4063885-6 gnd Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Volkswirtschaft Soziale Software Marketing |
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