The art of explanation: making your ideas, products, and services easier to understand
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2013]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxii, 226 Seiten Illustrationen, Diagramme |
| ISBN: | 9781118374580 |
Internformat
MARC
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| 245 | 1 | 0 | |a The art of explanation |b making your ideas, products, and services easier to understand |c Lee LeFever |
| 264 | 1 | |a Hoboken, New Jersey |b John Wiley & Sons, Inc. |c [2013] | |
| 300 | |a xxii, 226 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Interpersonal communication | |
| 650 | 4 | |a Comprehension | |
| 650 | 4 | |a Explanation (Linguistics) | |
| 650 | 4 | |a Business communication | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, ebk |z 978-1-118-41731-7 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, ebk |z 978-1-118-42069-0 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-118-43429-1 |
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Datensatz im Suchindex
| _version_ | 1804150063376629760 |
|---|---|
| adam_text | CONTENTS
Preface
Author Note
Introduction
PART
1
Plan
Chapter
1
Chapter
2
Chapter
3
Learning to Run
What Is an Explanation?
What Is Not An Explanation
Defining Explanation
Explanations Require Empathy
Act and Art
hok
at Your Eish
Explanation Lowers the Cost of Understanding
An Explanation Is a Way to Package Ideas
Explanations Answer the Question Why?
Explanations Make People Care
Why Explanations Fail
All About Confidence
Assumptions Cause Failure
Words Can Hurt
We hack Understanding
We Want to Appear Smart
Xl
XV
xvii
1
3
7
8
9
10
11
12
13
14
16
16
23
24
24
26
21
28
1
he Direct Approach
—
No Context
30
Summary
32
Chapter
4
Planning Your Explanations
33
Identifying Explanation Problems
34
PART
2
Package
43
Chapter
5
Packaging Ideas
45
Stepping Outside the Bubble
46
What Goes into the Packaging?
48
Chapter
6
Context
51
Forest then Trees
53
Solving the Context Problem
56
Context in Explanation
—
We Can All Agree
6Í
Context and Pain
63
Example: Google Docs
63
On the Explanation Scale
65
Summary
66
Chapter
7
Story
67
Stones Versus Facts
68
But
ľm
Not a Storyteller
69
Common Craft and Stones
71
The Simple Ingredient: People
13
Using Stones in Explanation
14
Basic Story Format
15
When Does Storytelling Not Work?
11
Personification and Story
19
On the Explanation Scale
8Í
Summary
8Í
Chapter
8
Connections
83
Connecting Your Long
L·st
Oncle
—
Old Versus New
84
Building-on Versus Establishing
81
Analogy
89
Common Craft Videos
90
On the Explanation Scale
92
Summary
92
Chapter
9
Description
93
Explaining Web Browsers
95
Explanation Is Not a Recipe
91
On The Explanation Scale
99
Summary
99
Chapter
10
Simplification
103
Chapter
11
Constraints
113
Common Craft and Constraints
1 15
Constraints and Your Explanations
1
í
7
Summary 9
Chapter
12
Preparing for and Writing an Explanation
121
The Common Craft Writing Process
í
22
Big Ideas
123
Research and Discovery
і
23
Scńpt
Writing
125
The Real Thing
128
Chapter
13
Bringing an Explanation Together
131
PART
3
Present
147
Chapter
14
Common Craft s Lessons Learned
149
Common Craft Gets Started
149
Ten
L·ssoпs
beamed from Common Craft Explanations
151
Chapter
15
Right Medium for the Message
157
A Transformation
158
Media Options
159
Presentation Modes
161
Recording and
Distńbution
Options
1 64
Constraints Come to the Rescue
1 65
Summary
171
Chapter
16
Visuals
173
You Can Use Visuals
178
Dan Roam s
6
x
6
Rule
178
Common Craft Visual Metaphors
186
Noise and
Simplicity
in Visuals
188
Infographies
191
Creating Digital Visuals
193
Summary
193
Chapter
17
Emma and Carlos
195
Epilogue
202
Chapter
18
Explanation Culture and Your Life as an Explainer
203
Your Life as An Explainer
206
Acknowledgments
209
Links to Common Craft Videos
211
About the Author
215
Bibliography
217
Index
219
Become an explanation specialist
You ve done the hard work. Your product or service
works beautifully—but something is missing. People just
don t see the big idea, and it s keeping you from being
successful.Your idea has an explanation problem.
The Art of Explanation is for businesspeople, educators,
and influences who want to improve their explanation
skills and start solving explanation problems. These tools,
tactics, and techniques will help you consistently inspire
audiences to fall in love with your ideas, products, or
services through better explanations in any medium.
You will learn to:
•
Plan: Learn explanation basics, what causes them
to fail and how to diagnose explanation problems
•
Package: Using simple elements, create an
explanation strategy that builds confidence
and motivates your audience
•
Present; Produce remarkable explanations with
visuals and media
The Art of Explanation is your invitation to become an
explanation specialist and see why explanation is now a
fundamental skill for professionals.
L£E
LeFEVËR
is the Chief Explainer, illustrator,
and voice of Common Craft, and is widely
credited for inspiring the video explanation
industry. Since
2007,
the company has
won numerous awards and has created
explanations for the world s most respected
brands, including Intel, Google, Dropbox,
and Ford. Its online videos have been viewed
more than
50
million times. Today, Common
Craft s mission is to make the world a more
understandable place to live and work by
inspiring and equipping professionals to
become explanation specialists.
Lee can be found in Seattle, Washington, with
his wife and business partner, Sachi, and their
dog,
Bosco, a
fine swimmer.
|
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| author | LeFever, Lee 1973- |
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| dewey-raw | 302.2 |
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| dewey-sort | 3302.2 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| format | Book |
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| institution | BVB |
| isbn | 9781118374580 |
| language | English |
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| spelling | LeFever, Lee 1973- Verfasser (DE-588)1028918429 aut The art of explanation making your ideas, products, and services easier to understand Lee LeFever Hoboken, New Jersey John Wiley & Sons, Inc. [2013] xxii, 226 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Interpersonal communication Comprehension Explanation (Linguistics) Business communication Erscheint auch als Online-Ausgabe, ebk 978-1-118-41731-7 Erscheint auch als Online-Ausgabe, ebk 978-1-118-42069-0 Erscheint auch als Online-Ausgabe 978-1-118-43429-1 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025722026&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025722026&sequence=000006&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | LeFever, Lee 1973- The art of explanation making your ideas, products, and services easier to understand Interpersonal communication Comprehension Explanation (Linguistics) Business communication |
| title | The art of explanation making your ideas, products, and services easier to understand |
| title_auth | The art of explanation making your ideas, products, and services easier to understand |
| title_exact_search | The art of explanation making your ideas, products, and services easier to understand |
| title_full | The art of explanation making your ideas, products, and services easier to understand Lee LeFever |
| title_fullStr | The art of explanation making your ideas, products, and services easier to understand Lee LeFever |
| title_full_unstemmed | The art of explanation making your ideas, products, and services easier to understand Lee LeFever |
| title_short | The art of explanation |
| title_sort | the art of explanation making your ideas products and services easier to understand |
| title_sub | making your ideas, products, and services easier to understand |
| topic | Interpersonal communication Comprehension Explanation (Linguistics) Business communication |
| topic_facet | Interpersonal communication Comprehension Explanation (Linguistics) Business communication |
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