Essentials of entrepreneurship and small business management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Pearson
2014
|
| Ausgabe: | 7. ed., global ed. |
| Schriftenreihe: | Always learning
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 719 S. Ill., graph. Darst. |
| ISBN: | 9780273787129 0273787128 9780132666794 0132666790 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804150035895549952 |
|---|---|
| adam_text | Titel: Essentials of entrepreneurship and small business management
Autor: Scarborough, Norman M
Jahr: 2014
Brief Contents
SECTION I The Challenge of Entrepreneurship 17
Chapter 1 The Foundations of Entrepreneurship 17
Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality 55
SECTION II Building the Business Plan: Beginning
Considerations 102
Chapter 3 Designing a Competitive Business Model and Building
a Solid Strategie Plan 102
Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning
Business Plan 142
Chapter 5 Forms of Business Ownership 180
Chapter 6 Franchising and the Entrepreneur 210
Chapter 7 Buying an Existing Business 246
SECTION III Building the Business Plan: Marketing
and Financial Considerations 286
Chapter 8 Building a Powerful Guerrilla Marketing Plan 286
Chapter 9 E-Commerce and the Entrepreneur 331
Chapter 10 Pricing Strategies 373
Chapter 11 Creating a Successful Financial Plan 406
Chapter 12 Managing Cash Flow 444
SECTION IV Pütt mg the Business Plan to Work: Sources
of Funds 484
Chapter 13 Sources of Financing: Equity and Debt 484
Chapter 14 Choosing the Right Location and Layout 535
Chapter 15 Global Aspects of Entrepreneurship 585
Chapter 16 Building a New Venture Team and Planning for the Next
Generation 623
Appendix: The Daily Perc Business Plan 667
Cases 689
Name Index 704
Subject Index 713
Contents
Preface 12 Corporate Dropouts 40
Retiring Baby Boomers 40
SECTION I The Challenge of ¦ hands on ... howto Launch a
Entrepreneurship 17 Successful Business While
You Are Still In College 41
Chapter 1 The Foundations of The Power of Small Business 42
Entrepreneurship 17 Putting Failure into Perspective 43
The World ofthe Entrepreneur 18 How to Avoid the Pitfalls 45
Whatls an Entrepreneur? 20 KnowYour Business in Depth 45
The Benefits of Entrepreneurship 25 Develop a Solid Business Plan 45
OpportunitytoCreateYourOwnDestiny 25 Manage Financial Resources 46
Opportunityto Make a Difference 25 Understand Financial Statements 46
¦ YOU BE THE CONSULTANT Where Learn to Manage People Effectively 46
Do Ideas Come From? 26 Set Your Busjness Apart from the
Opportunity to Reach Your Füll Potential 26 Competition 47
Opportunityto Reaplmpressive Profits 27 Maintain a Positive Attitüde 47
Opportunity to Contribute to Society and Be Conclusion 47
Recognized for Your Efforts 27 _, ^ r , ,
, . , Chapter Summary by Learning
Opportunityto Do What You Enjoy and Have objectjve 4g . Discu5sion
Funatlt 27 Questions 49 • Beyond the
The Potential Drawbacks of Classroom... 50 • Endnotes 51
Chapter 2 Inside the Entrepreneurial
Mind: From Ideas
to Reality 55
Entrepreneurship 28
Uncertainty of Income 28
Risk of Losing Your Entire Investment 28
Long Hours and Hard Work 28
Lower Quality of Life Until the Business Gets Creativity. Innovation, and
Established 29 Entrepreneurship 56
High Levels of Stress 29 Creativity-Essential to Survival 58
Complete Responsibility 29 Can Creativity Be Taught? 60
Discouragement 29 Creative Thinking 60
Behind the Boom: What s Feeding the ¦ Y0U BE THE CONSULTANT Charles
Entrepreneurial Fire 30 Darwin Was Right 63
¦ YOU BE THE CONSULTANT College: B^riers *° Creativity 64
The Ideal Place to Launch How to Enhance Creativity 69
a Business 33 Enhancing Organizational Creativity 69
The Cultural Diversity of Enhancing Individual Creativity 73
Entrepreneurship 34 m HANDS ON ... HOW TO Be a
Young Entrepreneurs 34 Successful Innovator 77
Women Entrepreneurs 35 The Creative Process 78
Minority Enterprises 36 Step 1. Preparation 78
Immigrant Entrepreneurs 37 Step 2. Investigation 79
Part-Time Entrepreneurs 37 Step 3.Transformation 80
Home-Based Businesses 38 Step 4. Incubation 81
Family Businesses 38 Step 5. Illumination 82
Copreneurs 38 Step 6. Verification 82
Corporate Castoffs 39 Step 7. Implementation 82
5
CONTENTS
Techniques for Improving the Creative Step 8. Translate Strategie Plans into Action
Process 83 Plans 132
Brainstorming 83 Step 9. Establish Accurate Controls 133
MindMapping 85 Conclusion 135
Force-Field Analysis 85 Chapter Summary by Learning
triz 86 Objective 136 • Discussion
Rapid Prototyping 87 ?,uestions 138, * ^^
3 Classroom... 139 • Endnotes 140
Intellectual Property: Protecting Your
Ideas 88
Patents 88 Chapter 4 Conducting a Feasibility
¦ HANDSON...HOWTO Protect
Your Company s Intellectual
Chapter 3 Designing a Competitive
Analysis and Crafting a
Winning Business Plan 142
Property 93 Conducting a Feasibility Analysis 144
Copyrights 94 Industry and Market Feasibility Analysis 144
Protecting Intellectual Property 95 Product or Service Feasibility Analysis 149
Chapter Summary by Learning ¦ YOU BE THE CONSULTANT Does
Objective 95 • Discussion Your Business Model GEL? 149
Questions 96 • Beyond the Prototypes 152
Classroom... 97 • Endnotes 98 In-HomeTrials 152
Financial Feasibility Analysis 153
SECTION II Building the Business why Develop a Business p|an? 154
Plan:Beginmng The Elements of a Business Plan 156
Considerations 102
YOU BE THE CONSULTANT
Battle of the Plans 157
Business Model Title Page and Table of Contents 159
and Building a Solid Executive Summary 159
Strategie Plan 102 Vision and Mission Statement 160
Building a Competitive Advantage 104 Company History 160
The Strategie Management Process 107 Business and Industry Profile 160
Step 1. Develop a Clear Vision and Translate Goals and Objectives 160
It into a Meaningful Mission Statement Business Strategy 161
Vision 108 Description of the Company s Product or
Step 2. Assess the Company s Strengths and Service 161
Weaknesses 1 Marketing Strategy 162
Step 3. Scan the Environment for Significant _, x. ,, , 1_. . .,.,
Opportunities and Threats Facing Documentmg Market Cla,ms 163
the Business 111 Showing Customer Interest 163
¦ YOU BE THE CONSULTANT The Best Competitor Analysis 165
Little Pizza Chain No One Description ofthe Management Team 165
EverHeardOf 114 Plan of Operation 166
¦ HANDS ON ... HOW TO Beat the Pro Forma (Projected) Financial
Big Guys 115 Statements 166
Step 4. Identify the Key Factors for Success in The Loan or Investment Proposal 167
the Business 117 B HANDS ON ... HOW TO Launch a
Step5.AnalyzetheCompetition 119 Lean Start-up 169
Step 6. Create Company Goals and Wnat Len(jers and Investors Look for in a
obJectives 123 Business Plan 170
Step 7. Formulate Strategie Options and Select _ ., ,
?k A • ? c* . • -n/l CaPltal 17°
the Appropriate Strategies 124
¦ ETHICSAND CapaC^ 17°
ENTREPRENEURSHIP Cascade Collateral 170
Engineering^ Triple Bottom Character 170
Line 125 Conditions 170
¦ YOU BE THE CONSULTANT Making the Business Plan
Strategies Etched in Chocolate 131 Presentation 172
CONTENTS
Conclusion 172 ¦ YOU BE THE CONSULTANT Would
Business Plan Format 173 You Buy This Franchise? 219
Chapter Summary by Chapter The Drawbacks of Buying a
Objective 175 • Discussion Franchise 220
Questions 176 • Beyond the Franchise Fees and Ongoing Royalties 220
Classroom... 177 • Endnotes 178
Chapter 6 Franchising and the
Entrepreneur 210
Types of Franchising 212
The Benefits of Buying a Franchise 214
Strict Adherence to Standardized
Chapter 5 Forms of Business Operations 221
Ownership 180 Restrictions on Purchasing 222
¦ HANDS ON ... HOW TO Come Up Lim ted Product Line 222
with the Perfect Moniker for Your ContractTerms and Renewal 222
Business 183 Unsatisfactory Training Programs 223
The Sole Proprietorship 185 Market Saturation 223
The Advantages of a Proprietorship 185 LessFreedom 223
The Disadvantages of a Proprietorship 186 Franchising and the Law 223
The Partnership 187 The RightWayto Buy a Franchise 227
The Advantages ofthe Partnership 189 EvaluateYourself 227
The Disadvantages of the Partnership 190 Research Your Market 228
Limited Partnerships 192 ConsiderYour Franchise Options 229
¦ YOU BE THE CONSULTANT Making Get a Copy of the Franchisor s UFDD 229
a Partnership Work 193 Talk to Existing Franchisees 230
Limited Liability Partnerships 194 Ask the Franchisor Some Tough
Corporations 195 Questions 232
How to Incorporate 195 Make Your Choice 232
The Advantages ofthe Corporation 197 Trends Shaping Franchising 232
The Disadvantages of the Corporation 199 Changing Face of Franchisees 232
Other Forms of Ownership 201 ¦ HANDS ON ... HOW TO Select the
The S Corporation 201 Ideal Franchise-For You! 233
The Limited Liability Company 203 International Opportunities 234
The Professional Corporation 204 Smaller Nontraditional Locations 235
¦ YOU BE THE CONSULTANT Which ¦ YOU BE THE CONSULTANT Russia: A
Form Is Best? 204 Rising Star for Franchisors 236
The Joint Venture 205 Conversion Franchising 237
Chapter Summary by Learning Multiple-Unit Franchising 237
Objective 207 • Discussion Area Development and Master
Questions 207 • Beyond the Franchising 238
Classroom... 208 • Endnotes 209 Cobranding 239
Serving Dual-Career Couples and Aging Baby
Boomers 239
Conclusion 239
Chapter Summary by Learning
Objective 240 • Discussion
A Business System 214 Questions 240 • Beyond the
Management Training and Support 214 Classroom... 241 • Endnotes 242
Chapter 7 Buying an Existing
Business 246
Brand-Name Appeal 215
Standardized Quality of Goods and
Services 215
National Advertising Programs 216 Buying an Existing Business 247
. ,. . ,... The Advantages of Buying an Existing
Financial Assistance 216 . ,,,
Business 247
Disadvantages of Buying an Existing
Business 249
Centralized Buying Power 218 ¦ YOU BE THE CONSULTANT The
Site Selection and Territorial Protection 218 Saga of Se ing My Business:
Greater Chance for Success 218 Parti 252
Proven Products, Processes, and Business
Formats 217
CONTENTS
The Steps in Acquiring a Business 253 The Value of Market Research 293
Analyze Your Skills, Abilities, and How to Conduct Market Research 295
Interests 253 Plotting a Guerrilla Marketing Strategy:
Develop a List of Criteria 254 How to Build a
Prepare a List of Potential Candidates 254 Competitive Edge 298
Investigate and Evaluate Potential Companies: Guerrilla Marketing Principles 298
The DueDiligence Process 254 ¦ YOU BE THE CONSULTANT Tweet
Explore Financing Options 255 Pje: The World s Shortest Recipe
Negotiate a Reasonable Deal with the Book 307
0wner 255 ¦ HANDS ON... HOW TO Make Social
Ensure a Smooth Transition 256 Media Work for Your Business 312
Evaluating an Existing Business: The Due ¦ YOU BE THE CONSULTANT A
Diligence Process 256 Company With Soul 317
Motivation 258 Conclusion 324
AssetValuation 258 Chapter Summary by Learning
Market Potential 259 Objective 324 • Discussion
Legal Issues 260 Questions 325 • Beyond the
. , ^ ,.. , Classroom... 327 • Endnotes 327
Financial Condition 261
¦ you be the Consultant The Saga Chapter 9 E-Commerce and the
of Selling My Business: Part 2 264 Entrepreneur 331
Methods for Determining the Value of a Factors to Consider before Launching
Business 265 into E-Commerce 333
Balance Sheet Techniques: Net Worth = Ten Myths of E-Commerce 335
Assets - Liabilities 266 Myth 1 ,f, Launch g sjt£, Customers wi|| F|ock
Earnings Approach 269 t0 |t 335
Market Approach 273 Myth 2. Online Customers Are Easy to
¦ YOU BE THE CONSULTANT The Saga Please 337
of Selling My Business: Part 3 274 Mytn 3_ Making Money on tne Web Is
Understanding the Seller s Side 275 Easy 338
Structuring the Deal 276 ¦ YOU BE THE CONSULTANT Selling
Exit Strategies 277 ontheGo 339
Myth 4. Privacy Is Not an Important Issue on
the Web 340
Negotiating the Deal 279
¦ HANDS ON... HOW TO Become a ., . c ct . ,. _, ... , Ct t t
t ... ^. , , . Myth 5. Strategy? I Don t Need a Strategy to
Successful Negot.ator 281 SJ, Qn ^ ^ Jujt Gjve Me a Web ^
Chapter Summary by Learning and the Rest Will Take Care of Itself 340
Objective 282 • Discussion Myth 6. The Most Important Part ofAny
Questions 283 • Beyond the E-Commerce Effort Is Technology 341
Classroom... 284 • Endnotes 284 Myth 7. Customer Service Is Not as Important
Online as It Is in a Traditional Retail Store 342
SECTION III Building the Business Myth 8. Flashy WebSites Are Better Than
Plan: Marketing simpieOnes 343
and Financial Myth 9. It sWhafsUp Front That Counts 343
Considerations 286 Myth 10.lt sTooLatetoGet into
E-Commerce 344
Chapter 8 Building a Powerful strategies for E-Success 344
Guerrilla Marketing m Y0(J BE THE
Plan 286 Consultant compiete
Building a Guerrilla Marketing Plan 287 Fulfillment 345
Pinpointing the Target Market 289 Designing a Killer Web Site 354
Determining Customer Needs and Wants ¦ YOU BE THE CONSULTANT A Total
through Market Research 291 Makeover 355
¦ YOU BE THE CONSULTANT Tracking Web Results 363
Learnvest: Giving Women Control Ensuring Web Privacy and Security 364
of Their Financial Lives 292 pHvacy m
CONTENTS
Security 364 Projected Financial Statements for a Small
¦ HANDS ON... HOW TO Increase Business 412
Your Web Sites Conversion Rate 365 Ratio Analysis 416
Chapter Summary by Learning Twelve Key Ratios 417
Objective 367 • Discussion B YOU BE THE CONSULTANT
Questions 369 • Beyond the The Perils of Debt: Part 1 420
Classroom... 370 • Endnotes 370 ¦ YOU BE THE CONSULTANT
Chapter 10 Pricing Strategies 373 The Periis of Debt: Part 2 423
Three Potent Forces: Image, Competition, Interpreting Business Ratios 428
and Value 375 ¦ YOU BE THE CONSULTANT All Is
¦ YOU BE THE CONSULTANT The Not ^dise in Eden s Garden:
Benefits of Premium Pricing 376 Part 1 429
Price Conveys Image 376 What Do All of These Numbers Mean? 432
Competition and Prices 377 Break-Even Analysis 434
Focus on Value 379 ¦ Y0U BE THE CONSULTANT All Is
_ . . ri . . . _ ,. _ - Not Paradise in Eden s Garden:
Pricing Strategies and Tactics 383 _ . , .,_
Introducing a New Product 383
¦ YOU BE THE CONSULTANT Is the
Price Right? 384
Pricing Established Goods and Services 386
¦ ETHICSAND
Calculating the Break-Even Point 436
Adding a Profit 437
Break-Even Point in Units 437
Constructing a Break-Even Chart 438
ENTREPRENEURSHIP The Ethics ¦ Y0U BE THE CONSULTANT
of Dynamic Pricing 388 Where Do We Break Even? 439
¦ YOU BE THE CONSULTANT A Good Using Break-Even Analysis 439
Oeal-Or Not? 390 Chapter Summary by Learning
Objective 440 • Discussion
Questions 441 • Beyond the
Classroom... 442 • Endnotes 442
Pricing Strategies and Methods for
Retailers 392
Markup 392
Pricing Concepts for Manufacturers 394 Chapter 12 Managing Cash Flow 444
Direct Costing and Pricing 394 Cash Management 445
Computing the Break-Even Selling Price 395 Cash and Profits Are Not the Same 448
¦ HANDS ON... HOW TO Calculate The Cash Budget 449
Your Company s Pocket Price Step 1: Determining an Adequate Minimum
Band 397 Cash Balance 451
Pricing Strategies and Methods for Step 2: Forecasting Sales 452
Service Firms 398 Step 3: Forecasting Cash Receipts 453
The Impact of Credit on Pricing 399 ¦ YOU BE THE CONSULTANT
Credit Cards 400 A Short Season 454
Installment Credit 402 Step 4: Forecasting Cash Disbursements 457
Trade Credit 402 Step 5; Estimat ng me End-of-Month Cash
Chapter Summary by Learning
Objective 402 • Discussion ¦ YOU BE THE CONSULTANT In
Questions 403 • Beyond the Search of a Cash Flow Forecast 459
Classroom... 404 • Endnotes 404 The Big Three of Cash
Management 461
Accounts Receivable 461
Accounts Payable 466
¦ HANDS ON ... HOW TO Control
Your Company s Accounts
The Income Statement 409 Receivable 467
Chapter 11 Creating a Successful
Financial Plan 406
Basic Financial Statements 407
The Balance Sheet 407
The Statement of Cash Flows 411 Inventory 469
Creating Projected Financial Avoiding the Cash Crunch 472
Statements 412 Barter 472
10 CONTENTS
Trim Overhead Costs 472 Nonbank Sources of Debt Capital 512
Negotiate Fixed Loan Payments to Coincide Small Business Lending Companies 516
with Your Company s Cash Flow Cycle 475
Establish an Internal Security and Control
System 475
Federally Sponsored Programs 516
Economic Development Administration 516
Department of Housing and Urban
Develop a System to Battle Check Fraud 475 Development 516
Change Your Shipping Terms 475 us Department of Agriculture s Rural
Start Selling Gift Cards 475 Business-Cooperative Service 517
Switch to Zero-Based Budgeting 476 Small Business Innovation Research
Be on the Lookout for Shoplifting and Program 517
Employee Theft 476 Small Business Technology Transfer
Build a Cash Cushion 476 Program 518
Invest Surplus Cash 476 The Small Business Administration (SBA) 518
¦ YOU BE THE CONSULTANT ¦ YOU BE THE CONSULTANT
Foul Play 477 Tne Never-Ending Hunt for
Keep Your Business Plan Current 478 Financing 519
¦ YOU BE THE CONSULTANT 0ther SßA Loan Pr°gra™ 520
The Challenges of Cash Flow 478 State and Local Loan Development
Conclusion 479 Programs 524
Chapter Summary by Learning Other Methods of Financing 526
Objective 479 • Discussion Factoring Accounts Receivable 526
Questions 480 • Beyond the Leasing 526
Classroom... 481 • Endnotes 481
Credit Cards 527
Location Criteria for Retail and Service
Businesses 550
Chapter Summary by Learning
SECTION IV Puttmg the Business objective 527 • Discussion
Plan tO Work: Sources Questions 528 • Beyond the
Of Funds 484 Classroom... 530 • Endnotes 530
Chapter 13 Sources of Financing: Equity Chapter 14 Choosing the Right Location
and Debt 484 and Layout 535
Planning for Capital Needs 487 Location: A Source of Competitive
Equity Capital versus Debt Capital 487 Advantage 536
Sources of Equity Financing 488 Choosing the Region 537
Personal Savings 488 Choosing the State 540
Friends and Family Members 489 Choosing the City 543
Crowd Funding 490 Choosing the Site 549
Angels 490
¦ HANDS ON... HOW TO Structure
Family and Friendship Financing ¦ YOU BE THE CONSULTANT Pop-
Deals 491 Goes the Store 551
Partners 494 Trade Area Size 552
Venture Capital Companies 495 Retail Compatibility 552
Corporate Venture Capital 499 Degree of Competition 552
Public Stock Säle ( Going Public ) 499 The Index of Retail Saturation 552
¦ YOU BE THE CONSULTANT In Reil|y s Law of Retail Gravitation 553
Search of Growth Capital 506 Transportation Network 554
The Nature of Debt Financing 506 Physical and Psychological Barriers 554
Sources of Debt Capital 507 Customer Traffic 554
Commercial Banks 507 Adequate Parking 554
Short-Term Loans 508 Reputation 555
Intermediate- and Long-Term Loans 509 Visibility 555
¦ HANDS ON ... HOW TO Get a Location Options for Retail and Service
Bank to Say Yes to Your Loan Businesses 555
Application 510 Central Business District 555
CONTENTS 11
Neighborhood Locations 556 Political Barriers 613
Shopping Centers and Mails 556 Business Barriers 613
Near Competitors 560 Cultural Barriers 614
Inside Large Retail Stores 560 International Trade Agreements 616
Nontraditional Locations 561 Conclusion 617
Home-Based Businesses 561 Chapter Summary by Learning
OntheRoad 561 Objective 618 • Discussion
The Location Decision for Questions 619 * Beyond the
Manufacturers 562 Classroom... 620 • Endnotes 620
Foreign Trade Zones 562 Chapter 16 Building a New Venture
Business incubators 563 Team and Planning for the
Layout and Design Considerations 563 Next Generation 623
¦ YOU BE THE CONSULTANT Business Leadership in the New Economy 624
Incubators: A Nurturing Environment Building an Entrepreneurial Team: Hiring
for Small Companies 564 the Right Employees 630
Size 565 HowtoHireWinners 631
Construction and External Appearance 566 create Practical Job Descriptions and Job
Entrances 567 Specifications 635
The Americans with Disabilities Act 567 Plan an Effective Interview 636
Signs 568 ¦ ETHICS AND ENTREPRENEURSHIP
Building Interiors 568 Honesty in Job Descriptions 637
Sight, Sound, Scent, and Lighting 569 Conduct the Interview 639
Sustainability and Environmentally Friendly Contact References and Conduct
Design 570 a Background Check 641
Layout: Maximizing Revenues, Increasing Creating an Organizational Culture
Efficiency, or Reducing Costs 571 That Encourages Employee Motivation
Layout for Retailers 571 and Retention 642
¦ HANDS ON ... HOW TO Create the Culture 642
Ideal Layout 572 Job Design 646
¦ YOU BE THE CONSULTANT A Fresh ¦ YOU BE THE CONSULTANT
New Look 575 Fired over Facebook 647
Layout for Manufacturers 576 Motivating Employees to Higher
Levels of Performance: Rewards
Factors in Manufacturing Layout 576
Types of Manufacturing Layouts 576
Chapter Summary by Learning
Objective 578 • Discussion
Questions 579 • Beyond the Classroom .. ¦ HANDS ON ... HOW TO Make Your
and Compensation 649
Management Succession: Passing
the Torch of Leadership 652
580 • Endnotes 581 Small Business a Great Place
toWork 653
Chapter 15 Global Aspects of Exit Strategies 660
Entrepreneurship 585
Selling to Outsiders 660
Why Go Global? 586 Selling to Insiders 660
Strategies for Going Global 588 Chapter Summary by Learning
¦ YOU BE THE CONSULTANT Objective 661 • Discussion
Going Global from the Outset 590 Questions 662 • Beyond the
¦ YOU BE THE CONSULTANT Classroom ... 663 • Endnotes 664
A Really Bright Future 599 ,. ^ ., _ . , rr.^
Appendix: The Daily Perc Business Plan 667
¦ YOU BE THE CONSULTANT
A Small Company Goes Global 607 Cases 689
Barriers to International Trade 609
Domestic Barriers 609
Warne Index 704
¦ HANDS ON ... HOW TO Build a Subject Index 713
Successful Global Company 610
International Barriers 611
|
| any_adam_object | 1 |
| author | Scarborough, Norman M. |
| author_facet | Scarborough, Norman M. |
| author_role | aut |
| author_sort | Scarborough, Norman M. |
| author_variant | n m s nm nms |
| building | Verbundindex |
| bvnumber | BV040724533 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HD62.7 |
| callnumber-search | HD62.7 |
| callnumber-sort | HD 262.7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 230 QP 310 |
| ctrlnum | (OCoLC)854683857 (DE-599)BVBBV040724533 |
| dewey-full | 658.02/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.02/2 |
| dewey-search | 658.02/2 |
| dewey-sort | 3658.02 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed., global ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV040724533 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:32:32Z |
| institution | BVB |
| isbn | 9780273787129 0273787128 9780132666794 0132666790 |
| language | English |
| lccn | 2012029306 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025704670 |
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| physical | 719 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson |
| record_format | marc |
| series2 | Always learning |
| spelling | Scarborough, Norman M. Verfasser aut Essentials of entrepreneurship and small business management Norman M. Scarborough 7. ed., global ed. Harlow [u.a.] Pearson 2014 719 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Always learning Small business Management New business enterprises Management Entrepreneurship Management (DE-588)4037278-9 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Geschäftsplan (DE-588)4156961-1 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Klein- und Mittelbetrieb (DE-588)4031031-0 s Management (DE-588)4037278-9 s Unternehmensgründung (DE-588)4078599-3 s Geschäftsplan (DE-588)4156961-1 s DE-604 USA (DE-588)4078704-7 g 2\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025704670&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Scarborough, Norman M. Essentials of entrepreneurship and small business management Small business Management New business enterprises Management Entrepreneurship Management (DE-588)4037278-9 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Geschäftsplan (DE-588)4156961-1 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
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| title | Essentials of entrepreneurship and small business management |
| title_auth | Essentials of entrepreneurship and small business management |
| title_exact_search | Essentials of entrepreneurship and small business management |
| title_full | Essentials of entrepreneurship and small business management Norman M. Scarborough |
| title_fullStr | Essentials of entrepreneurship and small business management Norman M. Scarborough |
| title_full_unstemmed | Essentials of entrepreneurship and small business management Norman M. Scarborough |
| title_short | Essentials of entrepreneurship and small business management |
| title_sort | essentials of entrepreneurship and small business management |
| topic | Small business Management New business enterprises Management Entrepreneurship Management (DE-588)4037278-9 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Geschäftsplan (DE-588)4156961-1 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Small business Management New business enterprises Management Entrepreneurship Management Klein- und Mittelbetrieb Geschäftsplan Unternehmensgründung USA Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025704670&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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