Hispanic marketing: connecting with the new Latino consumer
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2012
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXIV, 386 S. Ill., graph. Darst. |
| ISBN: | 9781856177948 9780080962788 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040723083 | ||
| 003 | DE-604 | ||
| 005 | 20130222 | ||
| 007 | t | ||
| 008 | 130204s2012 ad|| |||| 00||| eng d | ||
| 010 | |a 2011009929 | ||
| 020 | |a 9781856177948 |c alk. paper |9 978-1-85617-794-8 | ||
| 020 | |a 9780080962788 |9 978-0-08096-278-8 | ||
| 035 | |a (OCoLC)759805509 | ||
| 035 | |a (DE-599)GBV654173346 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 | ||
| 050 | 0 | |a HF5415.33.U6 | |
| 082 | 0 | |a 658.80089/68073 | |
| 100 | 1 | |a Korzenny, Felipe |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Hispanic marketing |b connecting with the new Latino consumer |c Felipe Korzenny ; Betty Ann Korzenny |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2012 | |
| 300 | |a XXIV, 386 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 653 | |a aHispanic American consumers | ||
| 653 | |a aConsumer behaviorzUnited States | ||
| 653 | |a aTarget marketingzUnited States | ||
| 700 | 1 | |a Korzenny, Betty Ann |e Verfasser |4 aut | |
| 856 | 4 | |m DE-601 |q pdf/application |u http://www.gbv.de/dms/zbw/654173346.pdf |3 Inhaltsverzeichnis | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025703281 | ||
Datensatz im Suchindex
| _version_ | 1804150033796300800 |
|---|---|
| any_adam_object | |
| author | Korzenny, Felipe Korzenny, Betty Ann |
| author_facet | Korzenny, Felipe Korzenny, Betty Ann |
| author_role | aut aut |
| author_sort | Korzenny, Felipe |
| author_variant | f k fk b a k ba bak |
| building | Verbundindex |
| bvnumber | BV040723083 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.33.U6 |
| callnumber-search | HF5415.33.U6 |
| callnumber-sort | HF 45415.33 U6 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)759805509 (DE-599)GBV654173346 |
| dewey-full | 658.80089/68073 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80089/68073 |
| dewey-search | 658.80089/68073 |
| dewey-sort | 3658.80089 568073 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV040723083 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:32:30Z |
| institution | BVB |
| isbn | 9781856177948 9780080962788 |
| language | English |
| lccn | 2011009929 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025703281 |
| oclc_num | 759805509 |
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| owner_facet | DE-19 DE-BY-UBM |
| physical | XXIV, 386 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Routledge |
| record_format | marc |
| spelling | Korzenny, Felipe Verfasser aut Hispanic marketing connecting with the new Latino consumer Felipe Korzenny ; Betty Ann Korzenny 2. ed. London [u.a.] Routledge 2012 XXIV, 386 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index aHispanic American consumers aConsumer behaviorzUnited States aTarget marketingzUnited States Korzenny, Betty Ann Verfasser aut DE-601 pdf/application http://www.gbv.de/dms/zbw/654173346.pdf Inhaltsverzeichnis |
| spellingShingle | Korzenny, Felipe Korzenny, Betty Ann Hispanic marketing connecting with the new Latino consumer |
| title | Hispanic marketing connecting with the new Latino consumer |
| title_auth | Hispanic marketing connecting with the new Latino consumer |
| title_exact_search | Hispanic marketing connecting with the new Latino consumer |
| title_full | Hispanic marketing connecting with the new Latino consumer Felipe Korzenny ; Betty Ann Korzenny |
| title_fullStr | Hispanic marketing connecting with the new Latino consumer Felipe Korzenny ; Betty Ann Korzenny |
| title_full_unstemmed | Hispanic marketing connecting with the new Latino consumer Felipe Korzenny ; Betty Ann Korzenny |
| title_short | Hispanic marketing |
| title_sort | hispanic marketing connecting with the new latino consumer |
| title_sub | connecting with the new Latino consumer |
| url | http://www.gbv.de/dms/zbw/654173346.pdf |
| work_keys_str_mv | AT korzennyfelipe hispanicmarketingconnectingwiththenewlatinoconsumer AT korzennybettyann hispanicmarketingconnectingwiththenewlatinoconsumer |