How companies can benefit from population aging: empirical essays investigating consumers' transition to retirement
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2012
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| Schlagworte: | |
| Online-Zugang: | Volltext https://nbn-resolving.org/urn:nbn:de:bvb:91-diss-20110727-1097651-0-2 Inhaltsverzeichnis |
| Beschreibung: | VII, 39 Bl. |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
TABLE O F CONTENTS III
TABLE OF CONTENTS
ACKNOWLEDGEMENTS II
ABSTRACT IV
KURZFASSUNG (GERMAN ABSTRACT) VI
I INTRODUCTION 1
1 THE DEMOGRAPHIC CHANGE AND RESEARCH ON AGING CONSUMERS 1
2 THE RELEVANCE O F THE TRANSITION TO RETIREMENT FOR CONSUMER BEHAVIOR 4
3 OVERARCHING RESEARCH QUESTIONS 6
4 STRUCTURE O F THIS DISSERTATION, KEY FINDINGS, AND CONTRIBUTIONS. 11
5 REFERENCES 18
II ESSAYS
1 CATCH THEM IF YOU CAN! BRAND AND PATRONAGE PREFERENCE CHANGES DURING
THE RETIREMENT TRANSITION- DETERMINANTS, MECHANISMS, AND RESULTS 24
2 WHY DO RESPONSES TO AGE-BASED MARKETING STIMULI DIFFER? THE INFLUENCE
OF RETIREES GROUP IDENTIFICATION AND CHANGING CONSUMPTION PATTERNS IN
RETIREMENT 25
3 WHO WANTS TO BE CALLED A SENIOR ? HOW THE TRANSITION TO RETIREMENT
INFLUENCES THE EVALUATION OF AGE-RELATED LABELS 26
III. CONCLUSION 27
1 SUMMARY O F RESULTS AND DISCUSSION 27
2 IMPLICATIONS 31
3 OUTLOOK 33
4 REFERENCES 36
APPENDIX, 39
HTTP://D-NB.INFO/1034876155
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| spelling | Wolf, Friedemann Verfasser aut How companies can benefit from population aging empirical essays investigating consumers' transition to retirement Friedemann Wolf 2012 VII, 39 Bl. txt rdacontent n rdamedia nc rdacarrier München, Techn. Univ., Diss., 2012 (DE-588)4113937-9 Hochschulschrift gnd-content Erscheint auch als Online-Ausgabe urn:nbn:de:bvb:91-diss-20110727-1097651-0-2 http://mediatum.ub.tum.de/node?id=1097651 Verlag kostenfrei Volltext https://nbn-resolving.org/urn:nbn:de:bvb:91-diss-20110727-1097651-0-2 Resolving-System DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025690784&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wolf, Friedemann How companies can benefit from population aging empirical essays investigating consumers' transition to retirement |
| subject_GND | (DE-588)4113937-9 |
| title | How companies can benefit from population aging empirical essays investigating consumers' transition to retirement |
| title_auth | How companies can benefit from population aging empirical essays investigating consumers' transition to retirement |
| title_exact_search | How companies can benefit from population aging empirical essays investigating consumers' transition to retirement |
| title_full | How companies can benefit from population aging empirical essays investigating consumers' transition to retirement Friedemann Wolf |
| title_fullStr | How companies can benefit from population aging empirical essays investigating consumers' transition to retirement Friedemann Wolf |
| title_full_unstemmed | How companies can benefit from population aging empirical essays investigating consumers' transition to retirement Friedemann Wolf |
| title_short | How companies can benefit from population aging |
| title_sort | how companies can benefit from population aging empirical essays investigating consumers transition to retirement |
| title_sub | empirical essays investigating consumers' transition to retirement |
| topic_facet | Hochschulschrift |
| url | http://mediatum.ub.tum.de/node?id=1097651 https://nbn-resolving.org/urn:nbn:de:bvb:91-diss-20110727-1097651-0-2 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025690784&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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