Ethics in Consumer Choice: An Empirical Analysis based on the Example of Coffee
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIV, 344 S. graph. Darst. |
| ISBN: | 9783658007584 |
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Datensatz im Suchindex
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| adam_text | IMAGE 1
T ABLE O F CONTENTS XIII
TABLE OF CONTENTS
TABLE OF CONTENTS XIII
LIST OF FIGURES XIX
LIST OF TABLES XXI
ACRONYMS AND ABBREVIATIONS XXIII
A WHAT THIS DISSERTATION IS ABOUT: RELEVANCE, QUESTIONS AND APPROACHES
TO ARRIVE AT
THE ETHICS IN CONSUMER CHOICE 1
1 INTRODUCTION 1
1.1 MOTIVATION O F THE STUDY 1
1.2 GOAL O F THE THESIS AND METHODOLOGICAL APPROACH 7
1.3 ORGANISATION O F THE THESIS 9
1.4 REFERENCES 14
B ETHICS AND CONSUMERS CHOICE 19
2 CONSUMERS DECISION MAKING 19
2.1 THE DECISION MAKING PROCESS - TOTAL AND PARTIAL MODELS O F CHOICE 20
2.2 PREFERENCES, UTILITY AND CHOICE 28
2.3 DECISION MAKING STRATEGIES 36
2.4 REFERENCES 40
3 MEASURING PREFERENCES 49
3.1 DISCRETE CHOICE ANALYSIS 49
3.1.1 THEORETICAL FRAMEWORK O F DISCRETE CHOICE ANALYSIS 51
3.1.2 THE MULTINOMIAL LOGIT MODEL AND ITS LIMITATIONS 52
3.1.3 THE LATENT CLASS CHOICE MODEL 54
3.2 DESIGNING A CHOICE EXPERIMENT 60
3.3 REFERENCES 64
4 POSSIBILITIES OF ETHICAL BEHAVIOUR 71
4.1 THE PHENOMENON O F ETHICAL CONSUMPTION 72
4.1.1 RESEARCH AREAS O F ETHICAL CONSUMPTION 79
4.1.1.1 CONSUMERS WILLINGNESS TO PAY 82
4.1.1.2 THE ATTITUDE-BEHAVIOUR GAP 84
HTTP://D-NB.INFO/1026222303
IMAGE 2
XIV
TABLE O F CONTENTS
4.1.2 MARKET RELEVANCE O F SUSTAINABLE CONSUMPTION AND TRENDS 8 7 .
4.1.3 CHALLENGING ETHICAL CONSUMPTION 90
4.1.4 THE (MISSING) LINK BETWEEN ETHICAL, SUSTAINABLE AND FAIR TRADE
CONSUMPTION.. 92
4.2 FAIR TRADE.. 97
4.2.1 THE MORALITY O F FAIR TRADE 97
4.2.2 FROM A DECENTRALISED MOVEMENT TO AN INTERNATIONAL LABEL 98
4.2.3 SOCIAL AND ENVIRONMENTAL STANDARDS AND LABELLING 100
4.2.4 RESEARCH AREAS O F FAIR TRADE 105
4.2.4.1 THE DISTRIBUTION O F FAIR TRADE PRODUCTS IN THE MAINSTREAM 106
4.2.4.2 WHO BENEFITS FROM HIGHER RETAIL PRICES O F FAIR TRADE PRODUCTS?
108
4.2.4.3 IMPACT O F CERTIFICATION AT THE PRODUCER LEVEL - THE FINDINGS O
F CASE STUDIES
I L L
4.2.5 SHORTCOMINGS AND LIMITATIONS O F FAIR TRADE 114
4.2.6 SIMILARITIES AND DIFFERENCES BETWEEN FAIR TRADE AND AID 116
4.3 CHARITABLE GIVING 124
4.3.1 MOTIVATIONS FOR CHARITABLE GIVING 124
4.3.1.1 THEORETICAL FOUNDATIONS 125
4.3.1.2 RESEARCH AREAS O F CHARITABLE GIVING 130
4.3.2 CHARACTERISTICS O F DONORS 133
4.3.3 CHARITABLE GIVING IN GERMANY 133
4.3.3.1 DEVELOPMENT O F DONATION VOLUME 134
4.3.3.2 DONATION PURPOSES 135
4.3.3.3 PROFILE O F ACTIVE DONORS 136
4.4 RSUM6 138
4.5 REFERENCES 138
C EMPIRICAL STUDIES BASED ON THE EXAMPLE OF COFFEE 169
REFERENCES 172
5 RELEVANCE OF FAIR TRADE, ORGANIC PRODUCTION AND CAUSE-RELATED
MARKETING FOR
PRODUCT CHOICE - AN ANALYSIS BASED ON THE INFORMATION DISPLAY MATRIX 173
5.1 INTRODUCTION 173
IMAGE 3
TABLE O F CONTENTS XV
5.2 THEORETICAL APPROACHES TO EXPLAIN CONSUMERS DECISION MAKING 175
5.3 METHODS TO ASSESS CONSUMERS INFORMATION SEARCH: THE IDM 177
5.4 DESIGN O F THE STUDY 178
5.5 SAMPLE AND EXPERIMENTAL RESULTS 180
5.6 CONCLUSIONS 189
5.7 REFERENCES 190
APPENDIX AL: QUESTIONNAIRE 195
APPENDIX A2: EXAMPLE O F THE IDM 204
6 ARE ETHICAL CONSUMPTION AND CHARITABLE GIVING SUBSTITUTES OR NOT?
INSIGHTS INTO
CONSUMERS COFFEE CHOICE 205
6.1 INTRODUCTION - GOAL O F THE STUDY 205
6.2 METHODOLOGY: CHOICE MODELLING AND LATENT CLASS SEGMENTATION 208
6.3 EMPIRICAL APPLICATION - A CHOICE EXPERIMENTAL SURVEY 209
6.4 MODEL SPECIFICATION AND VARIABLE DEFINITION 211
6.5 RESULTS: CHARACTERISATION O F THE LATENT SEGMENTS O F COFFEE
CONSUMERS 212
6.6 CONCLUSIONS 223
6.7 REFERENCES 224
APPENDIX BL: QUESTIONNAIRE 229
APPENDIX B2: EXAMPLE O F A CHOICE SET 242
7 ACCEPTANCE AND CRITICAL SUCCESS FACTORS O F CAUSE-RELATED MARKETING IN
GERMANY EVIDENCE FROM A CONSUMER SURVEY 243
7.1 INTRODUCTION 243
7.2 THEORETICAL BACKGROUND 245
7.3 DESIGN O F THE STUDY AND SAMPLE CHARACTERISATION 248
7.4 EMPIRICAL RESULTS 249
7.4.1 DESCRIPTIVE STATISTICS 249
7.4.1.1 CRM PURCHASE BEHAVIOUR 249
7.4.1.2 IMPORTANCE O F PRODUCT FIT 249
7.4.1.3 INFORMATION SOURCES 250
IMAGE 4
XVI
TABLE O F CONTENTS
7.4.1.4 WILLINGNESS TO SWITCH BRANDS BECAUSE O F CRM 251
7.4.1.5 CAUSE-BRAND-FIT 251
7.4.1.6 ATTITUDES TOWARDS CRM 252
7.4.2 MULTIVARIATE STATISTICS 254
7.4.2.1 FACTOR ANALYSIS REGARDING CONSUMERS ATTITUDES TOWARDS CRM 254
7.4.2.2 SEGMENTING CONSUMERS WITH REGARD TO CRM 255
7.4.2.3 BRAND SWITCHING BEHAVIOUR REGARDING CRM: A LOGIT MODEL 263
7.5 CONCLUSIONS 265
7.6 REFERENCES 266
APPENDIX C 270
8 IS CAUSE-RELATED MARKETING GREEN-WASHING? 273
8.1 INTRODUCTION 273
8.2 BACKGROUND ON CRM AND GREEN-WASHING 274
8.2.1 INTRODUCTION INTO CAUSE-RELATED MARKETING 274
8.2.2 WHAT IS MEANT BY CALLING ACTIONS AND PROMOTIONS GREEN-WASHING? 277
8.2.3 WHAT ARE THE RISKS IN GENERAL I F CONSUMERS QUESTION CORPORATE
HONESTY AND REGARD
A COMPANY AS A GREEN-WASHER? 279
8.2.4 RELEVANCE FOR THE FOOD SECTOR 280
8.2.5 SIMILARITIES BETWEEN CRM AND FAIR TRADE 280
8.3 METHODOLOGICAL BACKGROUND 281
8.4 EMPIRICAL RESULTS 282
8.4.1 CONSUMERS ATTITUDES TOWARDS CRM AND GREEN-WASHING 283
8.4.2 DETERMINANTS O F CONSUMERS GREEN-WASHING ATTITUDE 287
8.5 DISCUSSION AND CONCLUSIONS 289
8.6 REFERENCES 290
APPENDIX D: QUESTIONNAIRE 295
9 IS THERE NEED FOR MORE TRANSPARENCY AND EFFICIENCY IN CAUSE-RELATED
MARKETING 305
9.1 INTRODUCTION 305
9.2 BACKGROUND ON CAUSE-RELATED MARKETING 307
IMAGE 5
TABLE OF CONTENTS
XVII
9.2.1 THEORETICAL BACKGROUND REGARDING CAUSE-RELATED MARKETING 307
9.2.2 TRANSPARENCY AS A CRITICAL SUCCESS FACTOR FOR EFFECTIVE CRM 310
9.2.3 PREVIOUS STUDIES ON CAUSE-RELATED MARKETING 311
9.3 METHODOLOGICAL BACKGROUND 313
9.4 THE SAMPLE 314
9.5 EMPIRICAL RESULTS 316
9.6 CONCLUSIONS 323
9.7 REFERENCES 324
D SYNTHESIS: ETHICS IN CONSUMER CHOICE AND EMPIRICAL ANALYSIS BASED ON
THE
EXAMPLE OF COFFEE 331
10 SUMMARY, CONCLUSIONS AND IMPLICATIONS 331
10.1 LIMITATIONS 340
10.2 OUTLOOK AND IMPLICATIONS 341
10.3 REFERENCES 344
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| spelling | Langen, Nina Verfasser (DE-588)1029841799 aut Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee Nina Langen Wiesbaden Springer Gabler 2013 XXIV, 344 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zugl.: Bonn, Univ., Diss., 2012 Wertorientierung (DE-588)4132695-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Verbraucherverhalten (DE-588)4062644-1 s Wertorientierung (DE-588)4132695-7 s DE-604 Erscheint auch als Online-Ausgabe 978-3-658-00759-1 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025688205&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee |
| title_auth | Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee |
| title_exact_search | Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee |
| title_full | Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee Nina Langen |
| title_fullStr | Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee Nina Langen |
| title_full_unstemmed | Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee Nina Langen |
| title_short | Ethics in Consumer Choice |
| title_sort | ethics in consumer choice an empirical analysis based on the example of coffee |
| title_sub | An Empirical Analysis based on the Example of Coffee |
| topic | Wertorientierung (DE-588)4132695-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Wertorientierung Verbraucherverhalten Hochschulschrift |
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