Quantitative modelling in marketing and management:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New Jersey [u.a.]
World Scientific
2013
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXVI, 503 S. graph. Darst. |
| ISBN: | 9789814407717 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT
/ MOUTINHO, LUIZ
: 2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE
INTRODUCTION
STATISTICAL MODELLING
A REVIEW OF THE MAJOR MULTIDIMENSIONAL SCALING MODELS FOR THE ANALYSIS
OF
PREFERENCE/DOMINANCE DATA IN MARKETING / WAYNE S. DESARBO AND SUNGHOON
KIM
ROLE OF STRUCTURAL EQUATION MODELLING IN THEORY TESTING AND DEVELOPMENT
/ PARIKSHAT S. MANHAS, AJAY K. MANRAI, LALITA A. MANRAI AND RAMJIT
PARTIAL LEAST SQUARES PATH MODELLING IN MARKETING AND MANAGEMENT
RESEARCH : AN ANNOTATED APPLICATION / JOAQUIN ALDAS-MANZANO
DEA DATA ENVELOPMENT ANALYSIS : MODELS, METHODS AND APPLICATIONS / DR.
ALEX MANZONI AND PROFESSOR SARDAR M.N ISLAM
STATISTICAL MODEL SELECTION / GRAEME D HUTCHESON
COMPUTER MODELLING
ARTIFICIAL NEURAL NETWORKS AND STRUCTURAL EQUATION MODELLING : AN
EMPIRICAL COMPARISON TO EVALUATE BUSINESS CUSTOMER LOYALTY / ARNALDO
COELHO, LUIZ MOUTINHO, GRAEME D HUTCHESON AND MARIA MANUELA SANTOS SILVA
THE APPLICATION OF NN TO MANAGEMENT PROBLEMS / ARNALDO COELHO, LUIZ
MOUTINHO AND MARIA MANUELA SANTOS SILVA
LOGICAL DISCRIMINANT MODELS / MARGARIDA G. M. S. CARDOSO
META-HEURISTICS IN MARKETING / STEPHEN HURLEY AND LUIZ MOUTINHO
HOLD A MIRROR UP TO NATURE : A NEW APPROACH ON CORRELATION EVALUATION
WITH FUZZY DATA AND ITS APPLICATIONS IN ECONOMETRICS / CHIH CHING YANG,
YU-TING CHENG, BERLIN WU AND SONGSAK SRIBOONCHITTA
NON-PARAMETRIC TEST WITH FUZZY DATA AND ITS APPLICATIONS IN THE
PERFORMANCE EVALUATION OF CUSTOMER CAPITAL / YU-LAN LEE, MING-LEIH WU
AND CHUNTI SU
TOO MUCH ADO ABOUT NOTHING : FUZZY MEASUREMENT OF JOB STRESS FOR SCHOOL
LEADERS / BERLIN WU AND MEI FEN LIU
FUZZY COMPOSITE SCORE AND SITUATIONAL JUDGEMENT TEST : AN INTEGRATED
OPERATION PERSPECTIVE OF SCORING / HAWJENG CHIOU AND TSUNG-LIN OU
MATHEMATICAL AND OTHER MODELS
CLUSTER ANALYSIS : AN EXAMPLE ANALYSIS ON PERSONALITY AND DYSFUNCTIONAL
CUSTOMER BEHAVIOUR / MALCOLM J. BEYNON AND KATE L. DAUNT
ASSESSING THE PERCEPTION OF SUPERSTITOUS NUMBERS AND ITS EFFECT ON
PURCHASING INTENTIONS / DINA-FU CHANG AND YI-SHENG JIANG
QUALITATIVE COMPARISON ANALYSIS : AN EXAMPLE ANALYSIS OF CLINICAL
DIRECTORATES AND RESOURCE MANAGEMENT / MALCOLM J. BEYNON, AOIFE
MCDERMOTT AND
MARY A. KEATING
DATA MINING PROCESS MODELS : A ROADMAP FOR KNOWLEDGE DISCOVERY / ARMANDO
B. MENDES, LUIS CAVIQUE AND JORGE M.A. SANTOS
GROWTH MODELS / MLADEN SOKELE
PROMETHEE : TECHNICAL DETAILS AND DEVELOPMENTS, AND ITS ROLE IN
PERFORMANCE MANAGEMENT / MALCOLM J. BEYNON AND HARRY BARTON
CLIQUE COMMUNITIES IN SOCIAL NETWORKS / LUIS CAVIQUE, ARMANDO B. MENDES
AND JORGE M.A. SANTOS
CONCLUSION
.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| spelling | Quantitative modelling in marketing and management ed. by Luiz Moutinho ; Kun-Huang Huarng New Jersey [u.a.] World Scientific 2013 XXVI, 503 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mathematisches Modell Management Mathematical models Marketing Mathematical models Mathematische Modellierung (DE-588)7651795-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Quantitative Methode (DE-588)4232139-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Management (DE-588)4037278-9 s Mathematische Modellierung (DE-588)7651795-0 s Quantitative Methode (DE-588)4232139-6 s DE-604 Marketing (DE-588)4037589-4 s Moutinho, Luiz 1949- Sonstige (DE-588)131450204 oth Huarng, Kun-Huang Sonstige (DE-588)171771044 oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025673401&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Quantitative modelling in marketing and management Mathematisches Modell Management Mathematical models Marketing Mathematical models Mathematische Modellierung (DE-588)7651795-0 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Quantitative Methode (DE-588)4232139-6 gnd |
| subject_GND | (DE-588)7651795-0 (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4232139-6 (DE-588)4143413-4 |
| title | Quantitative modelling in marketing and management |
| title_auth | Quantitative modelling in marketing and management |
| title_exact_search | Quantitative modelling in marketing and management |
| title_full | Quantitative modelling in marketing and management ed. by Luiz Moutinho ; Kun-Huang Huarng |
| title_fullStr | Quantitative modelling in marketing and management ed. by Luiz Moutinho ; Kun-Huang Huarng |
| title_full_unstemmed | Quantitative modelling in marketing and management ed. by Luiz Moutinho ; Kun-Huang Huarng |
| title_short | Quantitative modelling in marketing and management |
| title_sort | quantitative modelling in marketing and management |
| topic | Mathematisches Modell Management Mathematical models Marketing Mathematical models Mathematische Modellierung (DE-588)7651795-0 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Quantitative Methode (DE-588)4232139-6 gnd |
| topic_facet | Mathematisches Modell Management Mathematical models Marketing Mathematical models Mathematische Modellierung Management Marketing Quantitative Methode Aufsatzsammlung |
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