Verfügbarkeit: International Consumer Behavior in the 21st Century

International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

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Bibliographische Detailangaben
1. Verfasser:	Samli, A. Coskun (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, NY Springer 2013
Schlagworte:	Internationales Marketing Verbraucherverhalten
Online-Zugang:	BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Abstract
Beschreibung:	1 Online-Ressource
ISBN:	9781461451259
DOI:	10.1007/978-1-4614-5125-9

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Datensatz im Suchindex

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adam_text	INTERNATIONAL CONSUMER BEHAVIOR IN THE 21ST CENTURY / SAMLI, A. COSKUN : 2013 ABSTRACT / INHALTSTEXT OVER THE PAST TWO DECADES, THE FACE OF THE WORLD CONSUMER HAS TRULY CHANGED. GOODS ARE MORE AVAILABLE, INFORMATION ABOUT THESE GOODS IS MORE OPEN AND ACCESSIBLE, AND THE ABILITY TO BUY THESE GOODS FROM ANY CORNER OF THE EARTH HAS BECOME POSSIBLE. AS A RESULT, INTERNATIONAL MARKETING IS MORE IMPORTANT NOW THAN EVER BEFORE. IN THIS BOOK, JOSH SAMLI EXPLORES THE CHALLENGES FACING MODERN INTERNATIONAL MARKETERS. HE EXPLAINS WHAT IT IS TO HAVE SUCCESSFUL COMMUNICATION WITH THE TARGET MARKET: USING SOCIAL MEDIA TO SHARE CONSISTENT INFORMATION ABOUT PRODUCTS AND SERVICES, COMMUNICATING DIRECTLY WITH CULTURE-DRIVEN CONSUMERS WHO ALREADY COMMUNICATE ONLINE AMONGST THEMSELVES AND WITH COMPETITORS, AND MASTERING PEOPLE-TO-PEOPLE COMMUNICATION WITH BOTH PRIVILEGED AND NON-PRIVILEGED CONSUMERS. ANY COMPANY DEALING WITH INTERNATIONAL MARKETING MUST LEARN HOW TO HANDLE THESE NEW CHALLENGES IN ORDER TO SURVIVE IN THE 21ST CENTURY DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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spellingShingle	Samli, A. Coskun International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development Internationales Marketing (DE-588)4125431-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4125431-4 (DE-588)4062644-1
title	International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
title_auth	International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
title_exact_search	International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
title_full	International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development A. Coskun Samli
title_fullStr	International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development A. Coskun Samli
title_full_unstemmed	International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development A. Coskun Samli
title_short	International Consumer Behavior in the 21st Century
title_sort	international consumer behavior in the 21st century impact on marketing strategy development
title_sub	Impact on Marketing Strategy Development
topic	Internationales Marketing (DE-588)4125431-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Internationales Marketing Verbraucherverhalten
url	https://doi.org/10.1007/978-1-4614-5125-9 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025671883&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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