International employer brand management: a multilevel analysis and segmentation of students' preferences
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden GmbH
2013
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| Schriftenreihe: | Research
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| Schlagworte: | |
| Online-Zugang: | BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | Literaturverz. S. [231] - 260 |
| Beschreibung: | 1 Online-Ressource (265 S.) Ill. |
| ISBN: | 9783658004552 9783658004569 |
| DOI: | 10.1007/978-3-658-00456-9 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 498137 |
|---|---|
| _version_ | 1806178867225821184 |
| adam_text | INTERNATIONAL EMPLOYER BRAND MANAGEMENT
/ CHRISTIAANS, LENA
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
THEORETICAL BACKGROUND AND LITERATURE REVIEW
CONCEPTUAL FRAMEWORK AND DEDUCTION OF HYPOTHESES
RESEARCH METHODOLOGY AND DATA BASIS
EMPIRICAL ANALYSIS AND HYPOTHESIS TESTING
DISCUSSION OF EMPIRICAL FINDINGS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
INTERNATIONAL EMPLOYER BRAND MANAGEMENT
/ CHRISTIAANS, LENA
: 2013
ABSTRACT / INHALTSTEXT
THE INCREASING GLOBALIZATION OF BUSINESS ACTIVITIES FORCES COMPANIES TO
RECRUIT HIGHLY SKILLED EMPLOYEES ALL OVER THE WORLD. IN ORDER TO ATTRACT
THESE TALENTS, EMPLOYERS HAVE TO DIFFERENTIATE THEMSELVES THROUGH A
UNIQUE EMPLOYER BRAND, APPEALING TO DIVERSE TARGET AUDIENCES. HOWEVER,
IN THE ABSENCE OF RESEARCH ON INTERNATIONAL STUDENTS’ PREFERENCES FOR
EMPLOYER CHARACTERISTICS, IT IS DIFFICULT FOR MULTINATIONAL COMPANIES TO
DECIDE ON A FEASIBLE DEGREE OF EMPLOYER BRAND STANDARDIZATION. LENA
CHRISTIAANS INVESTIGATES THE IMPACT OF BETWEEN-COUNTRY DIFFERENCES, E.G.
DIFFERENCES IN NATIONAL CULTURE OR ECONOMIC WEALTH, ON STUDENTS’
PREFERENCES IN RELATION TO THE EFFECTS OF WITHIN-COUNTRY DIFFERENCES IN
INDIVIDUALS’ CHARACTERISTICS. COMBINED WITH A SEGMENTATION OF THE
EUROPEAN GRADUATE MARKET, THE RESULTS PROVIDE READERS WITH INSIGHT INTO
THE DEVELOPMENT OF EMPLOYER VALUE PROPOSITIONS FOR BUSINESS AND
ENGINEERING TARGET GROUPS. CONTENTS - CORE CONCEPTS OF EMPLOYER BRANDING
- CONTRIBUTIONS FROM CROSS-CULTURAL RESEARCH - EMPLOYER BRANDING
STRATEGY - MULTILEVEL ANALYSIS TARGET GROUPS - RESEARCHERS AND
STUDENTS IN THE FIELDS OF EMPLOYER BRANDING, CORPORATE BRANDING,
MANAGEMENT, MARKETING, COMMUNICATIONS - MANAGERS AND EXPERTS WITH FOCUS
ON EMPLOYER BRANDING, HR MARKETING, HR, CORPORATE COMMUNICATIONS ABOUT
THE AUTHOR LENA CHRISTIAANS OBTAINED HER DOCTORATE AT THE CHAIR IN
CORPORATE MANAGEMENT AT UNIVERSITAET HOHENHEIM AND CURRENTLY WORKS AS A
REPUTATION MANAGER IN THE CORPORATE COMMUNICATIONS DEPARTMENT OF A
DAX-30-COMPANY IN DUSSELDORF
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Christiaans, Lena |
| author_facet | Christiaans, Lena |
| author_role | aut |
| author_sort | Christiaans, Lena |
| author_variant | l c lc |
| building | Verbundindex |
| bvnumber | BV040689543 |
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| dewey-full | 658.301 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.301 |
| dewey-search | 658.301 |
| dewey-sort | 3658.301 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-00456-9 |
| format | Thesis Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-08-01T11:59:55Z |
| institution | BVB |
| isbn | 9783658004552 9783658004569 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025670322 |
| oclc_num | 826598316 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-1051 DE-1049 DE-859 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-1051 DE-1049 DE-859 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| physical | 1 Online-Ressource (265 S.) Ill. |
| psigel | ZDB-2-SBE |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Springer Fachmedien Wiesbaden GmbH |
| record_format | marc |
| series2 | Research |
| spellingShingle | Christiaans, Lena International employer brand management a multilevel analysis and segmentation of students' preferences Internationales Management (DE-588)4114040-0 gnd Personalmarketing (DE-588)4260586-6 gnd Personalpolitik (DE-588)4045269-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4114040-0 (DE-588)4260586-6 (DE-588)4045269-4 (DE-588)4144679-3 (DE-588)4113937-9 |
| title | International employer brand management a multilevel analysis and segmentation of students' preferences |
| title_auth | International employer brand management a multilevel analysis and segmentation of students' preferences |
| title_exact_search | International employer brand management a multilevel analysis and segmentation of students' preferences |
| title_full | International employer brand management a multilevel analysis and segmentation of students' preferences Lena Christiaans |
| title_fullStr | International employer brand management a multilevel analysis and segmentation of students' preferences Lena Christiaans |
| title_full_unstemmed | International employer brand management a multilevel analysis and segmentation of students' preferences Lena Christiaans |
| title_short | International employer brand management |
| title_sort | international employer brand management a multilevel analysis and segmentation of students preferences |
| title_sub | a multilevel analysis and segmentation of students' preferences |
| topic | Internationales Management (DE-588)4114040-0 gnd Personalmarketing (DE-588)4260586-6 gnd Personalpolitik (DE-588)4045269-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Internationales Management Personalmarketing Personalpolitik Markenpolitik Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-00456-9 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025670322&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025670322&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT christiaanslena internationalemployerbrandmanagementamultilevelanalysisandsegmentationofstudentspreferences |