The essentials of marketing research:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York [u.a.]
Routledge
2013
|
| Edition: | 3. ed. |
| Subjects: | |
| Item Description: | Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. Includes bibliographical references and index |
| Physical Description: | IX, 362 S. graph. Darst. 27 cm |
| ISBN: | 9780415899284 9780415899291 |
Staff View
MARC
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| 245 | 1 | 0 | |a The essentials of marketing research |c Lawrence Silver ... |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Routledge |c 2013 | |
| 300 | |a IX, 362 S. |b graph. Darst. |c 27 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. | ||
| 500 | |a Includes bibliographical references and index | ||
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| 700 | 1 | |a Silver, Lawrence S. |d 1948- |e Sonstige |0 (DE-588)14133391X |4 oth | |
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:28:54Z |
| institution | BVB |
| isbn | 9780415899284 9780415899291 |
| language | English |
| lccn | 2012016995 |
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| physical | IX, 362 S. graph. Darst. 27 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| spelling | The essentials of marketing research Lawrence Silver ... 3. ed. New York [u.a.] Routledge 2013 IX, 362 S. graph. Darst. 27 cm txt rdacontent n rdamedia nc rdacarrier Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. Includes bibliographical references and index Marketing research Marketing research Case studies Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marktforschung (DE-588)4037630-8 s Forschungsmethode (DE-588)4155046-8 s b DE-604 Silver, Lawrence S. 1948- Sonstige (DE-588)14133391X oth Erscheint auch als Online-Ausgabe 978-0-203-18259-8 |
| spellingShingle | The essentials of marketing research Marketing research Marketing research Case studies Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4155046-8 (DE-588)4037630-8 (DE-588)4522595-3 (DE-588)4123623-3 |
| title | The essentials of marketing research |
| title_auth | The essentials of marketing research |
| title_exact_search | The essentials of marketing research |
| title_full | The essentials of marketing research Lawrence Silver ... |
| title_fullStr | The essentials of marketing research Lawrence Silver ... |
| title_full_unstemmed | The essentials of marketing research Lawrence Silver ... |
| title_short | The essentials of marketing research |
| title_sort | the essentials of marketing research |
| topic | Marketing research Marketing research Case studies Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marketing research Case studies Forschungsmethode Marktforschung Fallstudiensammlung Lehrbuch |
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