The essentials of marketing research:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2013
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. Includes bibliographical references and index |
| Beschreibung: | IX, 362 S. graph. Darst. 27 cm |
| ISBN: | 9780415899284 9780415899291 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040677460 | ||
| 003 | DE-604 | ||
| 005 | 20130703 | ||
| 007 | t | ||
| 008 | 130116s2013 xxud||| |||| 00||| eng d | ||
| 010 | |a 2012016995 | ||
| 020 | |a 9780415899284 |c pbk. |9 978-0-415-89928-4 | ||
| 020 | |a 9780415899291 |c hbk. |9 978-0-415-89929-1 | ||
| 035 | |a (OCoLC)826597054 | ||
| 035 | |a (DE-599)BVBBV040677460 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-945 |a DE-83 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 245 | 1 | 0 | |a The essentials of marketing research |c Lawrence Silver ... |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Routledge |c 2013 | |
| 300 | |a IX, 362 S. |b graph. Darst. |c 27 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research |v Case studies | |
| 650 | 0 | 7 | |a Forschungsmethode |0 (DE-588)4155046-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | 1 | |a Forschungsmethode |0 (DE-588)4155046-8 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Silver, Lawrence S. |d 1948- |e Sonstige |0 (DE-588)14133391X |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-203-18259-8 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025503909 | ||
Datensatz im Suchindex
| _version_ | 1804149808063053824 |
|---|---|
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| building | Verbundindex |
| bvnumber | BV040677460 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)826597054 (DE-599)BVBBV040677460 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV040677460 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:28:54Z |
| institution | BVB |
| isbn | 9780415899284 9780415899291 |
| language | English |
| lccn | 2012016995 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025503909 |
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| physical | IX, 362 S. graph. Darst. 27 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| spelling | The essentials of marketing research Lawrence Silver ... 3. ed. New York [u.a.] Routledge 2013 IX, 362 S. graph. Darst. 27 cm txt rdacontent n rdamedia nc rdacarrier Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. Includes bibliographical references and index Marketing research Marketing research Case studies Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marktforschung (DE-588)4037630-8 s Forschungsmethode (DE-588)4155046-8 s b DE-604 Silver, Lawrence S. 1948- Sonstige (DE-588)14133391X oth Erscheint auch als Online-Ausgabe 978-0-203-18259-8 |
| spellingShingle | The essentials of marketing research Marketing research Marketing research Case studies Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4155046-8 (DE-588)4037630-8 (DE-588)4522595-3 (DE-588)4123623-3 |
| title | The essentials of marketing research |
| title_auth | The essentials of marketing research |
| title_exact_search | The essentials of marketing research |
| title_full | The essentials of marketing research Lawrence Silver ... |
| title_fullStr | The essentials of marketing research Lawrence Silver ... |
| title_full_unstemmed | The essentials of marketing research Lawrence Silver ... |
| title_short | The essentials of marketing research |
| title_sort | the essentials of marketing research |
| topic | Marketing research Marketing research Case studies Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marketing research Case studies Forschungsmethode Marktforschung Fallstudiensammlung Lehrbuch |
| work_keys_str_mv | AT silverlawrences theessentialsofmarketingresearch |