Verfügbarkeit: Luxury marketing

Luxury marketing: a challenge for theory and practice

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Bibliographische Detailangaben
Weitere Verfasser:	Wiedmann, Klaus-Peter 1952- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Wiesbaden Springer Gabler 2013
Schlagworte:	Marketing Luxusgut Markenpolitik Aufsatzsammlung
Online-Zugang:	EUV01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	1 Online-Ressource (XIV, 416 S.) graph. Darst.
ISBN:	9783834943996
DOI:	10.1007/978-3-8349-4399-6

Internformat

MARC


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Datensatz im Suchindex

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adam_text	LUXURY MARKETING / : 2013 TABLE OF CONTENTS / INHALTSVERZEICHNIS LUXURY CONSUMPTION LUXURY BRANDS THE LUXURY INDUSTRY THE MANAGEMENT OF LUXURY BRANDS LUXURY MARKETING IN THE WINE INDUSTRY DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. LUXURY MARKETING / : 2013 ABSTRACT / INHALTSTEXT LUXURY MARKETING A CHALLENGE FOR THEORY AND PRACTICE THE LUXURY MARKET HAS TRANSFORMED FROM ITS TRADITIONAL CONSPICUOUS CONSUMPTION MODEL TO A NEW EXPERIENTIAL LUXURY SENSIBILITY THAT IS MARKED BY A CHANGE IN HOW CONSUMERS DEFINE LUXURY. IN A GLOBAL CONTEXT, IT IS CRUCIAL TO UNDERSTAND WHY CONSUMERS BUY LUXURY, WHAT THEY BELIEVE LUXURY IS, AND HOW THEIR PERCEPTION OF LUXURY VALUE IMPACTS THEIR BUYING BEHAVIOR. THIS HANDBOOK AIMS TO PROVIDE A HOLISTIC APPROACH TO LUXURY MARKETING WITH RESPECT TO THE CHARACTERISTICS AND THE KEY CHALLENGES AND OPPORTUNITIES OF LUXURY BRAND MANAGEMENT. THEREFORE, THE MULTIFACETED CONTRIBUTIONS BY AUTHORS FROM DIFFERENT PARTS OF THE WORLD WILL OFFER BOTH A RESEARCH AND MANAGEMENT PERSPECTIVE OF LUXURY MARKETING AND DELIVER A CONCENTRATED BODY OF KNOWLEDGE WITH CONTRIBUTIONS FROM DIVERSE ELEMENTS. CONTENTS LUXURY CONSUMPTION - A GLOBAL PHENOMENON OR DEPENDENT ON CULTURAL DIFFERENCES? - A THEORETICAL PERSPECTIVE - THE CONTEXT OF SOCIETAL CHANGE LUXURY BRANDS - THE CUSTOMER’S PERSPECTIVE WITHIN SPECIFIC CULTURAL CONTEXTS THE LUXURY INDUSTRY - COUNTERFEITS THE MANAGEMENT OF LUXURY BRANDS LUXURY MARKETING IN THE WINE INDUSTRY TARGET GROUPS ACADEMICS AND RESEARCHERS IN VARIOUS DISCIPLINES; MARKETING MANAGERS. EDITORS KLAUS-PETER WIEDMANN IS THE CHAIR OF MARKETING AND MANAGEMENT AND THE DIRECTOR OF THE INSTITUTE OF MARKETING AND MANAGEMENT AT THE LEIBNIZ UNIVERSITY OF HANNOVER, GERMANY. NADINE HENNIGS IS AN ASSISTANT PROFESSOR AT THE INSTITUTE OF MARKETING AND MANAGEMENT AT THE LEIBNIZ UNIVERSITY OF HANNOVER, GERMANY DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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discipline	Wirtschaftswissenschaften
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spellingShingle	Luxury marketing a challenge for theory and practice Marketing (DE-588)4037589-4 gnd Luxusgut (DE-588)4192138-0 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4192138-0 (DE-588)4144679-3 (DE-588)4143413-4
title	Luxury marketing a challenge for theory and practice
title_auth	Luxury marketing a challenge for theory and practice
title_exact_search	Luxury marketing a challenge for theory and practice
title_full	Luxury marketing a challenge for theory and practice Klaus-Peter Wiedmann ... (eds.)
title_fullStr	Luxury marketing a challenge for theory and practice Klaus-Peter Wiedmann ... (eds.)
title_full_unstemmed	Luxury marketing a challenge for theory and practice Klaus-Peter Wiedmann ... (eds.)
title_short	Luxury marketing
title_sort	luxury marketing a challenge for theory and practice
title_sub	a challenge for theory and practice
topic	Marketing (DE-588)4037589-4 gnd Luxusgut (DE-588)4192138-0 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Marketing Luxusgut Markenpolitik Aufsatzsammlung
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