Qualitative consumer & marketing research:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 234 S. Ill. |
| ISBN: | 9780857027672 9780857027665 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040667979 | ||
| 003 | DE-604 | ||
| 005 | 20180529 | ||
| 007 | t | ||
| 008 | 130111s2013 a||| |||| 00||| eng d | ||
| 020 | |a 9780857027672 |c (pbk) |9 978-0-85702-767-2 | ||
| 020 | |a 9780857027665 |9 978-0-85702-766-5 | ||
| 035 | |a (OCoLC)826592591 | ||
| 035 | |a (DE-599)HBZHT017218736 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 |a DE-1050 |a DE-91 |a DE-11 |a DE-945 |a DE-355 |a DE-703 |a DE-739 | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 084 | |a WIR 803f |2 stub | ||
| 100 | 1 | |a Belk, Russell W. |d 1945- |e Verfasser |0 (DE-588)170074358 |4 aut | |
| 245 | 1 | 0 | |a Qualitative consumer & marketing research |c Russell Belk, Eileen Fischer and Robert V. Kozinets |
| 246 | 1 | 3 | |a Qualitative consumer and marketing research |
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2013 | |
| 300 | |a 234 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Qualitative Sozialforschung |0 (DE-588)4395695-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Forschungsmethode |0 (DE-588)4155046-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 0 | 1 | |a Qualitative Sozialforschung |0 (DE-588)4395695-6 |D s |
| 689 | 0 | 2 | |a Forschungsmethode |0 (DE-588)4155046-8 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Fischer, Eileen |d 1959- |e Verfasser |0 (DE-588)171709519 |4 aut | |
| 700 | 1 | |a Kozinets, Robert V. |d 1964- |e Verfasser |0 (DE-588)1035573849 |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025494609&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025494609 | ||
Datensatz im Suchindex
| _version_ | 1804149794410594304 |
|---|---|
| adam_text | Titel: Qualitative consumer marketing research
Autor: Belk, Russell W
Jahr: 2013
Contents
About the authors vi
1 Introduction 1
2 Getting started: how to begin a qualitative research project 16
3 Depth interviews 31
4 Ethnography and observational methods 57
5 Online observation and netnography 92
6 Data collection aids 120
7 Approaches to data analysis, interpretation and theory
building for scholarly research 138
8 Analysis, theory, and presentation for managers 159
9 Presenting, disseminating, and sharing 183
10 Final thoughts 201
References
Index
211
229
|
| any_adam_object | 1 |
| author | Belk, Russell W. 1945- Fischer, Eileen 1959- Kozinets, Robert V. 1964- |
| author_GND | (DE-588)170074358 (DE-588)171709519 (DE-588)1035573849 |
| author_facet | Belk, Russell W. 1945- Fischer, Eileen 1959- Kozinets, Robert V. 1964- |
| author_role | aut aut aut |
| author_sort | Belk, Russell W. 1945- |
| author_variant | r w b rw rwb e f ef r v k rv rvk |
| building | Verbundindex |
| bvnumber | BV040667979 |
| classification_rvk | QW 300 |
| classification_tum | WIR 803f |
| ctrlnum | (OCoLC)826592591 (DE-599)HBZHT017218736 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01896nam a2200433 c 4500</leader><controlfield tag="001">BV040667979</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180529 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">130111s2013 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780857027672</subfield><subfield code="c">(pbk)</subfield><subfield code="9">978-0-85702-767-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780857027665</subfield><subfield code="9">978-0-85702-766-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)826592591</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT017218736</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 803f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Belk, Russell W.</subfield><subfield code="d">1945-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170074358</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Qualitative consumer & marketing research</subfield><subfield code="c">Russell Belk, Eileen Fischer and Robert V. Kozinets</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Qualitative consumer and marketing research</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles [u.a.]</subfield><subfield code="b">Sage</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">234 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Qualitative Sozialforschung</subfield><subfield code="0">(DE-588)4395695-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Forschungsmethode</subfield><subfield code="0">(DE-588)4155046-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Qualitative Sozialforschung</subfield><subfield code="0">(DE-588)4395695-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Forschungsmethode</subfield><subfield code="0">(DE-588)4155046-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fischer, Eileen</subfield><subfield code="d">1959-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)171709519</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kozinets, Robert V.</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1035573849</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025494609&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025494609</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV040667979 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:28:41Z |
| institution | BVB |
| isbn | 9780857027672 9780857027665 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025494609 |
| oclc_num | 826592591 |
| open_access_boolean | |
| owner | DE-188 DE-1050 DE-91 DE-BY-TUM DE-11 DE-945 DE-355 DE-BY-UBR DE-703 DE-739 |
| owner_facet | DE-188 DE-1050 DE-91 DE-BY-TUM DE-11 DE-945 DE-355 DE-BY-UBR DE-703 DE-739 |
| physical | 234 S. Ill. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Sage |
| record_format | marc |
| spelling | Belk, Russell W. 1945- Verfasser (DE-588)170074358 aut Qualitative consumer & marketing research Russell Belk, Eileen Fischer and Robert V. Kozinets Qualitative consumer and marketing research Los Angeles [u.a.] Sage 2013 234 S. Ill. txt rdacontent n rdamedia nc rdacarrier Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Qualitative Sozialforschung (DE-588)4395695-6 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Verbraucherforschung (DE-588)4187567-9 s Qualitative Sozialforschung (DE-588)4395695-6 s Forschungsmethode (DE-588)4155046-8 s b DE-604 Fischer, Eileen 1959- Verfasser (DE-588)171709519 aut Kozinets, Robert V. 1964- Verfasser (DE-588)1035573849 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025494609&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Belk, Russell W. 1945- Fischer, Eileen 1959- Kozinets, Robert V. 1964- Qualitative consumer & marketing research Verbraucherforschung (DE-588)4187567-9 gnd Qualitative Sozialforschung (DE-588)4395695-6 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4395695-6 (DE-588)4155046-8 (DE-588)4123623-3 |
| title | Qualitative consumer & marketing research |
| title_alt | Qualitative consumer and marketing research |
| title_auth | Qualitative consumer & marketing research |
| title_exact_search | Qualitative consumer & marketing research |
| title_full | Qualitative consumer & marketing research Russell Belk, Eileen Fischer and Robert V. Kozinets |
| title_fullStr | Qualitative consumer & marketing research Russell Belk, Eileen Fischer and Robert V. Kozinets |
| title_full_unstemmed | Qualitative consumer & marketing research Russell Belk, Eileen Fischer and Robert V. Kozinets |
| title_short | Qualitative consumer & marketing research |
| title_sort | qualitative consumer marketing research |
| topic | Verbraucherforschung (DE-588)4187567-9 gnd Qualitative Sozialforschung (DE-588)4395695-6 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| topic_facet | Verbraucherforschung Qualitative Sozialforschung Forschungsmethode Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025494609&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT belkrussellw qualitativeconsumermarketingresearch AT fischereileen qualitativeconsumermarketingresearch AT kozinetsrobertv qualitativeconsumermarketingresearch AT belkrussellw qualitativeconsumerandmarketingresearch AT fischereileen qualitativeconsumerandmarketingresearch AT kozinetsrobertv qualitativeconsumerandmarketingresearch |