Unconscious branding: how neuroscience can empower (and inspire) marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2012
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 274 S. 24 cm |
| ISBN: | 9780230341791 0230341799 9781137278920 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040661998 | ||
| 003 | DE-604 | ||
| 005 | 20140527 | ||
| 007 | t | ||
| 008 | 130109s2012 |||| 00||| eng d | ||
| 020 | |a 9780230341791 |9 978-0-230-34179-1 | ||
| 020 | |a 0230341799 |9 0-230-34179-9 | ||
| 020 | |a 9781137278920 |c pbk |9 9781137278920 | ||
| 035 | |a (OCoLC)823278212 | ||
| 035 | |a (DE-599)BVBBV040661998 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-Aug4 |a DE-523 |a DE-11 | ||
| 082 | 0 | |a 658.8/342 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Van Praet, Douglas |e Verfasser |0 (DE-588)1028433581 |4 aut | |
| 245 | 1 | 0 | |a Unconscious branding |b how neuroscience can empower (and inspire) marketing |c Douglas Van Praet |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York, NY |b Palgrave Macmillan |c 2012 | |
| 300 | |a XIV, 274 S. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Consumer behavior / Psychological aspects | |
| 650 | 4 | |a Marketing / Psychological aspects | |
| 650 | 4 | |a Psychologie | |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025488741 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804149785638207488 |
|---|---|
| any_adam_object | |
| author | Van Praet, Douglas |
| author_GND | (DE-588)1028433581 |
| author_facet | Van Praet, Douglas |
| author_role | aut |
| author_sort | Van Praet, Douglas |
| author_variant | p d v pd pdv |
| building | Verbundindex |
| bvnumber | BV040661998 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)823278212 (DE-599)BVBBV040661998 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV040661998 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:28:33Z |
| institution | BVB |
| isbn | 9780230341791 0230341799 9781137278920 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025488741 |
| oclc_num | 823278212 |
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| owner_facet | DE-Aug4 DE-523 DE-11 |
| physical | XIV, 274 S. 24 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
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| publisher | Palgrave Macmillan |
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| spelling | Van Praet, Douglas Verfasser (DE-588)1028433581 aut Unconscious branding how neuroscience can empower (and inspire) marketing Douglas Van Praet 1. publ. New York, NY Palgrave Macmillan 2012 XIV, 274 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Consumer behavior / Psychological aspects Marketing / Psychological aspects Psychologie Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Van Praet, Douglas Unconscious branding how neuroscience can empower (and inspire) marketing Consumer behavior / Psychological aspects Marketing / Psychological aspects Psychologie Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4074577-6 |
| title | Unconscious branding how neuroscience can empower (and inspire) marketing |
| title_auth | Unconscious branding how neuroscience can empower (and inspire) marketing |
| title_exact_search | Unconscious branding how neuroscience can empower (and inspire) marketing |
| title_full | Unconscious branding how neuroscience can empower (and inspire) marketing Douglas Van Praet |
| title_fullStr | Unconscious branding how neuroscience can empower (and inspire) marketing Douglas Van Praet |
| title_full_unstemmed | Unconscious branding how neuroscience can empower (and inspire) marketing Douglas Van Praet |
| title_short | Unconscious branding |
| title_sort | unconscious branding how neuroscience can empower and inspire marketing |
| title_sub | how neuroscience can empower (and inspire) marketing |
| topic | Consumer behavior / Psychological aspects Marketing / Psychological aspects Psychologie Marke (DE-588)4074577-6 gnd |
| topic_facet | Consumer behavior / Psychological aspects Marketing / Psychological aspects Psychologie Marke |
| work_keys_str_mv | AT vanpraetdouglas unconsciousbrandinghowneurosciencecanempowerandinspiremarketing |