HBR guide to persuasive presentations: [inspire action, engage the audience, sell your ideas]
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
© 2012
|
| Schriftenreihe: | Harvard business review guides
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvii, 229 Seiten Illustrationen, Diagramme |
| ISBN: | 9781422187104 9781633694231 |
Internformat
MARC
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|---|---|---|---|
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| 007 | t| | ||
| 008 | 121219s2012 xxua||| |||| 00||| eng d | ||
| 010 | |a 2012019634 | ||
| 020 | |a 9781422187104 |c alk. paper |9 978-1-4221-8710-4 | ||
| 020 | |a 9781633694231 |c Box |9 978-1-63369-423-1 | ||
| 035 | |a (OCoLC)826552453 | ||
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| 245 | 1 | 0 | |a HBR guide to persuasive presentations |b [inspire action, engage the audience, sell your ideas] |c Nancy Duarte |
| 246 | 1 | 3 | |a Persuasive presentations |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025467577 | |
Datensatz im Suchindex
| _version_ | 1820587742643355648 |
|---|---|
| adam_text |
Contents
Introduction
xv
Plan
well.
Sectiom:
AUDIENCE
Know your audience and build
empathy.
Understand the Audience's Power
3
Your idea's fate is in their hands.
Segment the Audience
7
Focus on who matters most.
Present Clearly and Concisely to Senior
Executives
11
Help them make big decisions on a
tight schedule.
Get to Know Your Audience
15
It's easier to convince someone you know.
Define How You'll Change the Audience
19
What do you want people to believe? How do
you want them to behave?
Contents
Find
Common Ground
2i
Resonate through empathy.
Section
2:
MESSAGE
Develop persuasive content.
Define Your Big Idea
27
Clearly state your point of view—and
whaťs
at stake.
Generate Content to Support the Big Idea
29
When you're
brainstorming,
more is more.
Anticipate Resistance
33
Think through opposing perspectives.
Amplify Your Message Through Contrast
37
Create and resolve tension.
Build an Effective Call to Action
39
Get things done!
Choose Your Best Ideas
43
Sort and filter.
Organize Your Thoughts
47
Outline your presentation by writing
clear, active slide titles that hang together.
Balance Analytical and Emotional Appeal
51
Stay credible while you reel people in.
Lose the Jargon
55
Is your language clear enough to pass the
"grandmother
tesť?
Contents
Craft
Sound
Bites
59
Good ones get repeated, tweeted,
and heeded.
Sections: STORY
Use storytelling principles and
structure to engage your audience.
Apply Storytelling Principles
63
Make your presentation stick.
Create a Solid Structure
65
Storytelling principles provide a framework.
Craft the Beginning
67
Establish the gap between what is and what
could be.
Develop the Middle
71
Build tension between what is and what
could be.
Make the Ending Powerful
73
Describe the new bliss.
Add Emotional Texture
75
Decisions are not made by facts alone.
Use Metaphors as Your Glue 8i
Memorable themes help rally an audience.
Create Something They'll Always Remember
83
Drive your big idea home.
IX
Contents
Section
4: MEDIA
identify the best modes for
communicating your message.
Choose the Right Vehicle for Your Message
91
Sfide
decks aren't always the answer.
Make the Most of Slide Software
95
It's not just for slides.
Determine the Right Length for Your
Presentation
99
Keep your audience engaged by budgeting
your time.
Persuade Beyond the Stage
103
Communicate before, during, and
after your presentation.
Share the Stage
107
Mixing in experts and media holds interest.
Sections: SLIDES
Conceptualize and simplify
the display of information.
Think Like a Designer in
Visuals should convey meaning.
Create Slides People Can "Get" in
Three Seconds
113
Do they pass the glance test?
Choose the Right Type of Slide
117
Bullets aren't the only tool.
Contents
Story
board One Idea per Slide
123
Plan before you create.
Avoid Visual
Clichés
127
Make your slides stand out.
Arrange Slide Elements with Care
129
Make your visuals easier to process.
Clarify the Data
137
Emphasize what's important,
remove the rest.
Turn Words into Diagrams
143
Use shapes to show relationships.
Use the Right Number of Slides
149
Size up your situation before building
your deck.
Know When to Animate
151
.
and when it's overkill.
Section
6:
DELIVERY
Deliver your presentation
authentically.
Rehearse Your Material Well
155
Roll with the unexpected and fully engage
with the audience.
Know the Venue and Schedule
159
Control them when you can.
Anticipate Technology Glitches
163
Odds of malfunction are high.
Contents
Manage
You
r
Stage Fright
ι
67
Exercises to calm your nerves.
Set the Right Tone for Your Talk
169
You never get a second chance to
make a first impression.
Be Yourself
171
Authenticity connects you to others.
Communicate with Your Body
175
Physical expression is a powerful tool.
Communicate with Your Voice
179
Create contrast and emphasis.
Make Your Stories Come to Life
181
Re-experience them in the telling.
Work Effectively with Your Interpreter
183
Pay attention to chemistry, pacing, and
cultural resonance.
Get the Most out of Your Q&A
187
Plan, plan, plan.
Build Trust with
а
Remote Audience
191
Get past technology's barriers.
Keep Remote Listeners Interested
195
You're fighting for the attention of
multitaskers.
Keep Your Remote Presentation
Running Smoothly
199
Use this checklist to minimize annoyances.
xii
Contents
Section?: IMPACT
Measure—and increase—your
presentation's impact on your
audience.
Build Relationships Through Social Media
205
Engage with users so they'll engage fully
and fairly with your ideas.
Spread Your Ideas with Social Media
211
Facilitate the online conversation.
Gauge Whether You've Connected with People
215
Gather feedback in real
time
and
after your talk.
Follow Up After Your Talk
219
Mafce it easier for people to put your ideas
into action.
Index
223
About the Author
229
XIII |
| any_adam_object | 1 |
| author | Duarte, Nancy |
| author_GND | (DE-588)1315512424 |
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| dewey-full | 658.4/52 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/52 |
| dewey-search | 658.4/52 |
| dewey-sort | 3658.4 252 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040640500 |
| illustrated | Illustrated |
| indexdate | 2025-01-07T11:02:50Z |
| institution | BVB |
| isbn | 9781422187104 9781633694231 |
| language | English |
| lccn | 2012019634 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025467577 |
| oclc_num | 826552453 |
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| physical | xvii, 229 Seiten Illustrationen, Diagramme |
| publishDate | 2012 |
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| publisher | Harvard Business Review Press |
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| series2 | Harvard business review guides |
| spelling | Duarte, Nancy Verfasser (DE-588)1315512424 aut HBR guide to persuasive presentations [inspire action, engage the audience, sell your ideas] Nancy Duarte Persuasive presentations Boston, Massachusetts Harvard Business Review Press © 2012 xvii, 229 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Harvard business review guides Business presentations Persuasion (Psychology) Präsentation (DE-588)4135231-2 gnd rswk-swf Präsentation (DE-588)4135231-2 s DE-604 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025467577&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Duarte, Nancy HBR guide to persuasive presentations [inspire action, engage the audience, sell your ideas] Business presentations Persuasion (Psychology) Präsentation (DE-588)4135231-2 gnd |
| subject_GND | (DE-588)4135231-2 |
| title | HBR guide to persuasive presentations [inspire action, engage the audience, sell your ideas] |
| title_alt | Persuasive presentations |
| title_auth | HBR guide to persuasive presentations [inspire action, engage the audience, sell your ideas] |
| title_exact_search | HBR guide to persuasive presentations [inspire action, engage the audience, sell your ideas] |
| title_full | HBR guide to persuasive presentations [inspire action, engage the audience, sell your ideas] Nancy Duarte |
| title_fullStr | HBR guide to persuasive presentations [inspire action, engage the audience, sell your ideas] Nancy Duarte |
| title_full_unstemmed | HBR guide to persuasive presentations [inspire action, engage the audience, sell your ideas] Nancy Duarte |
| title_short | HBR guide to persuasive presentations |
| title_sort | hbr guide to persuasive presentations inspire action engage the audience sell your ideas |
| title_sub | [inspire action, engage the audience, sell your ideas] |
| topic | Business presentations Persuasion (Psychology) Präsentation (DE-588)4135231-2 gnd |
| topic_facet | Business presentations Persuasion (Psychology) Präsentation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025467577&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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