Sustainable enterprise: a macromarketing approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. [u.a.]
SAGE
2013
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 535 S. Ill., graph. Darst. |
| ISBN: | 9781412998680 1412998689 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040636988 | ||
| 003 | DE-604 | ||
| 005 | 20130131 | ||
| 007 | t | ||
| 008 | 121217s2013 ad|| |||| 00||| eng d | ||
| 020 | |a 9781412998680 |c (pbk.) £38.99 |9 978-1-4129-9868-0 | ||
| 020 | |a 1412998689 |c (pbk.) £38.99 |9 1-4129-9868-9 | ||
| 035 | |a (OCoLC)835279352 | ||
| 035 | |a (DE-599)HBZHT017486027 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 |a DE-29 | ||
| 082 | 0 | |a 658.802 | |
| 100 | 1 | |a Peterson, Mark |d 1956- |e Verfasser |0 (DE-588)139096264 |4 aut | |
| 245 | 1 | 0 | |a Sustainable enterprise |b a macromarketing approach |c Mark Peterson |
| 264 | 1 | |a Thousand Oaks, Calif. [u.a.] |b SAGE |c 2013 | |
| 300 | |a XX, 535 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Nachhaltigkeit |0 (DE-588)4326464-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Corporate Social Responsibility |0 (DE-588)7697760-2 |2 gnd |9 rswk-swf |
| 653 | |a Marketing--Social aspects. | ||
| 653 | |a Social responsibility of business. | ||
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Corporate Social Responsibility |0 (DE-588)7697760-2 |D s |
| 689 | 0 | 2 | |a Nachhaltigkeit |0 (DE-588)4326464-5 |D s |
| 689 | 0 | |5 DE-188 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025464121 | ||
Datensatz im Suchindex
| _version_ | 1804149750446948352 |
|---|---|
| any_adam_object | |
| author | Peterson, Mark 1956- |
| author_GND | (DE-588)139096264 |
| author_facet | Peterson, Mark 1956- |
| author_role | aut |
| author_sort | Peterson, Mark 1956- |
| author_variant | m p mp |
| building | Verbundindex |
| bvnumber | BV040636988 |
| ctrlnum | (OCoLC)835279352 (DE-599)HBZHT017486027 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040636988 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:27:59Z |
| institution | BVB |
| isbn | 9781412998680 1412998689 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025464121 |
| oclc_num | 835279352 |
| open_access_boolean | |
| owner | DE-188 DE-29 |
| owner_facet | DE-188 DE-29 |
| physical | XX, 535 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | SAGE |
| record_format | marc |
| spelling | Peterson, Mark 1956- Verfasser (DE-588)139096264 aut Sustainable enterprise a macromarketing approach Mark Peterson Thousand Oaks, Calif. [u.a.] SAGE 2013 XX, 535 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing (DE-588)4037589-4 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Marketing--Social aspects. Social responsibility of business. Marketing (DE-588)4037589-4 s Corporate Social Responsibility (DE-588)7697760-2 s Nachhaltigkeit (DE-588)4326464-5 s DE-188 |
| spellingShingle | Peterson, Mark 1956- Sustainable enterprise a macromarketing approach Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4326464-5 (DE-588)7697760-2 |
| title | Sustainable enterprise a macromarketing approach |
| title_auth | Sustainable enterprise a macromarketing approach |
| title_exact_search | Sustainable enterprise a macromarketing approach |
| title_full | Sustainable enterprise a macromarketing approach Mark Peterson |
| title_fullStr | Sustainable enterprise a macromarketing approach Mark Peterson |
| title_full_unstemmed | Sustainable enterprise a macromarketing approach Mark Peterson |
| title_short | Sustainable enterprise |
| title_sort | sustainable enterprise a macromarketing approach |
| title_sub | a macromarketing approach |
| topic | Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| topic_facet | Marketing Nachhaltigkeit Corporate Social Responsibility |
| work_keys_str_mv | AT petersonmark sustainableenterpriseamacromarketingapproach |