Marketing programme and process standardisation: an empirical investigation of marketing standardisation and its contingency factors in the US market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt, M. ; Berlin [u.a.]
Lang
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XX, 199 S. graph. Darst. 22 cm, 390 g |
| ISBN: | 9783631607824 3631607822 |
Internformat
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Datensatz im Suchindex
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IMAGE 1
XI
TABLE OF CONTENTS
ABSTRACT VII
ACKNOWLEDGEMENTS IX
TABLE O F CONTENTS XI
LIST O F TABLES XIII
LIST O F FIGURES XV
LIST O F APPENDICES XVII
LIST O F ABBREVIATIONS XIX
CHAPTER I: INTRODUCTION 1. INTRODUCTION 1
1.1 RESEARCH AIMS 2
1.2 RESEARCH DESIGN 3
1.3 RESEARCH STRUCTURE 3
CHAPTER II: INTERNATIONAL MARKETING STANDARDISATION 2. INTERNATIONAL
MARKETING STANDARDISATION 5
2.1 MARKETING STANDARDISATION: PROGRAMME 5
2.2 PRODUCT STANDARDISATION 7
2.3 PROMOTION STANDARDISATION 10
2.4 PRICE STANDARDISATION 13
2.5 DISTRIBUTION STANDARDISATION 19
2.6 MARKETING STANDARDISATION: PROCESS 24
2.6.1 PROCESS STANDARDISATION: INFORMATION 27
2.6.2 PROCESS STANDARDISATION: PLANNING 30
2.6.3 PROCESS STANDARDISATION: STAFF 32
2.6.4 PROCESS STANDARDISATION: CONTROL 34
2.7 MARKETING STANDARDISATION AND COMPANY SIZE 37
2.8 MARKETING STANDARDISATION AND INTERNATIONAL EXPERIENCE 38
2.9 MARKETING STANDARDISATION AND PERFORMANCE 39
CHAPTER III: CORRELATES O F MARKETING STANDARDISATION 3. CORRELATES O F
MARKETING STANDARDISATION 43
3.1 INTERNAL CORRELATES 46
3.1.1 CORPORATE ORIENTATION 47
3.1.2 HEADQUARTER-SUBSIDIARY RELATIONSHIP 54
3.1.3 DELEGATION O F AUTHORITY 56
3.2 EXTERNAL CORRELATES 58
HTTP://D-NB.INFO/1019302917
IMAGE 2
XII
3.2.1 ENVIRONMENTAL FACTORS 3.2.2 TARGET MARKET 3.2.3 NATURE O F PRODUCT
3.2.4 MARKET POSITION
CHAPTER IV: METHODOLOGICAL OPERATIONALIZATION 4. METHODOLOGICAL
OPERATIONALIZATION 4.1 RESEARCH DESIGN 4.2 SAMPLE O F ITEMS 4.3
PRELIMINARY QUESTIONNAIRE 4.4 PURIFYING THE MEASURE 4.5 CRONBACH
COEFFICIENT ALPHAS
4.6 DESIGN O F THE QUESTIONNAIRE 4.7 DATA AND SAMPLE COLLECTION 4.8
METHOD O F ENQUIRY 4.9 RESPONSE RATE 4.10 RELIABILITY 4.11 VALIDITY 4.12
MEASUREMENT
4.13 SAMPLE DESCRIPTION
CHAPTER V: FINDINGS AND DISCUSSION 5. FINDINGS AND DISCUSSION 5.1 DEGREE
O F MARKETING STANDARDISATION 5.2 CORRELATES: DESCRIPTIVE STATISTICS
5.3 CORRELATES: MULTIPLE REGRESSION ANALYSIS 5.4 ORGANISATIONAL FACTORS
5.5 NON-SIGNIFICANT RESULTS
CHAPTER VI: CONCLUSIONS 6. CONCLUSIONS
6.1 FINDINGS: MARKETING PROGRAMME 6.2 FINDINGS: CORRELATES OFMARKETING
6.3 LIMITATIONS 6.4 IMPLICATIONS 6.5 FUTURE RESEARCH DIRECTION
BIBLIOGRAPHY
APPENDIX |
| any_adam_object | 1 |
| author | Richter, Tobias 1967- |
| author_GND | (DE-588)123161304 |
| author_facet | Richter, Tobias 1967- |
| author_role | aut |
| author_sort | Richter, Tobias 1967- |
| author_variant | t r tr |
| building | Verbundindex |
| bvnumber | BV040626416 |
| ctrlnum | (OCoLC)800496292 (DE-599)DNB1019302917 |
| dewey-full | 658.30943 658.30973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.30943 658.30973 |
| dewey-search | 658.30943 658.30973 |
| dewey-sort | 3658.30943 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040626416 |
| illustrated | Illustrated |
| indexdate | 2024-08-21T00:24:08Z |
| institution | BVB |
| isbn | 9783631607824 3631607822 |
| language | English |
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| physical | XX, 199 S. graph. Darst. 22 cm, 390 g |
| publishDate | 2012 |
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| spelling | Richter, Tobias 1967- Verfasser (DE-588)123161304 aut Marketing programme and process standardisation an empirical investigation of marketing standardisation and its contingency factors in the US market Tobias Richter Frankfurt, M. ; Berlin [u.a.] Lang 2012 XX, 199 S. graph. Darst. 22 cm, 390 g txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing (DE-588)4037589-4 gnd rswk-swf Standardisierung (DE-588)4056914-7 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Deutschland (DE-588)4011882-4 g USA (DE-588)4078704-7 g Multinationales Unternehmen (DE-588)4075092-9 s Standardisierung (DE-588)4056914-7 s Marketing (DE-588)4037589-4 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3968554&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025453772&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Richter, Tobias 1967- Marketing programme and process standardisation an empirical investigation of marketing standardisation and its contingency factors in the US market Marketing (DE-588)4037589-4 gnd Standardisierung (DE-588)4056914-7 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4056914-7 (DE-588)4075092-9 (DE-588)4011882-4 (DE-588)4078704-7 |
| title | Marketing programme and process standardisation an empirical investigation of marketing standardisation and its contingency factors in the US market |
| title_auth | Marketing programme and process standardisation an empirical investigation of marketing standardisation and its contingency factors in the US market |
| title_exact_search | Marketing programme and process standardisation an empirical investigation of marketing standardisation and its contingency factors in the US market |
| title_full | Marketing programme and process standardisation an empirical investigation of marketing standardisation and its contingency factors in the US market Tobias Richter |
| title_fullStr | Marketing programme and process standardisation an empirical investigation of marketing standardisation and its contingency factors in the US market Tobias Richter |
| title_full_unstemmed | Marketing programme and process standardisation an empirical investigation of marketing standardisation and its contingency factors in the US market Tobias Richter |
| title_short | Marketing programme and process standardisation |
| title_sort | marketing programme and process standardisation an empirical investigation of marketing standardisation and its contingency factors in the us market |
| title_sub | an empirical investigation of marketing standardisation and its contingency factors in the US market |
| topic | Marketing (DE-588)4037589-4 gnd Standardisierung (DE-588)4056914-7 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Marketing Standardisierung Multinationales Unternehmen Deutschland USA |
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