The future of publishing ; trends for the bookmarket 2020 ; class of 2008WT:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Munich
CDTM
2008
|
| Schriftenreihe: | Trend Report
2007 |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 260 S. Ill., graph. Darst. 22 cm |
| ISBN: | 9783981220308 |
Internformat
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Datensatz im Suchindex
| _version_ | 1807954486775250944 |
|---|---|
| adam_text |
IMAGE 1
CONTENTS
I RESEARCH REPORT 11
1 TECHNOLOGY PUSH: TECHNOLOGY AS DRIVER FOR PRODUCT AND SERVICE
INNOVATIONS 13
1.1 EXECUTIVE SUMMARY 13
1.2 BOOK MARKET DRIVING TECHNOLOGIES 14
1.2.1 ACCESS TO CONTENT 14
1.2.2 STORING CONTENT 15
1.2.3 USABILITY OF CONTENT 16
1.2.4 VISUALIZATION OF CONTENT 17
1.3 NEW INNOVATIVE PRODUCTS 2020 19
1.3.1 PRINTED BOOKS FEATURED WITH NEW TECHNOLOGY 19
1.3.2 MOBILE HANDHELD-DEVICES COMBINING READING AND LISTEN ING FEATURES
2 0
1.3.3 HEAD MOUNTED DEVICES 21
1.3.4 DIGITAL HOME LIBRARY 22
1.4 CONSEQUENCES FOR THE PUBLISHERS 23
1.4.1 CHALLENGES 23
1.4.2 CHANCES 2 4
1.4.3 RECOMMENDATIONS 25
2 VALUE ADDED SERVICES FOR THE BOOK MARKET O F 2020 29
2.1 ABSTRACT 29
2.2 INTRODUCTION 29
2.3 SERVICES CLOSE TO THE CORE PRODUCT 30
2.3.1 INFORMATION MANAGEMENT AND LANGUAGE SETTINGS 30
2.3.2 CUSTOMIZING BOOKS 31
2.4 GOING BEYOND THE CONTENT 33
2.4.1 PROVIDING ADDITIONAL CONTENT 33
2.4.2 THEME WORLDS 36
2.4.3 USER-GENERATED CONTENT 37
2.4.4 INTERACTIVITY WITH THE AUTHOR 37
2.4.5 BUSINESS MODELS 38
5
HTTP://D-NB.INFO/1003931820
IMAGE 2
CONTENTS
2.5 ADDITIONAL PRODUCTS 38
2.5.1 PACKAGES AND CROSS-SELLINGS 38
2.5.2 GIVEAWAYS 39
2.5.3 COUPONS 4 0
2.6 CONCLUSION 41
3 MARKET PULL: NEW TARGET GROUPS AND USAGE SCENARIOS 45
3.1 EXECUTIVE SUMMARY 4 5
3.2 GENERAL TRENDS 46
3.2.1 DEVELOPMENT O F SOCIETY AND HUMAN BEINGS 4 6
3.2.2 TRENDS IN THE MEDIA MARKET 47
3.3 TRENDS O F THE BOOK MARKET 2020 48
3.3.1 CLASSIFICATION O F BOOK CUSTOMERS 48
3.3.2 USAGE SCENARIOS AND CUSTOMER BEHAVIOUR 5 0
3.3.3 UPCOMING CHALLENGES: 54
3.4 OUTLOOK 57
4 IMPACT OF TECHNOLOGY ON USER'S INFORMATION AND DECISION PROCESS 61 4.1
INTRODUCTION 61
4.2 INFORMATION & BUYING PROCESSES O F DIFFERENT READER GROUPS 62
4.2.1 CORE TARGET GROUPS 62
4.2.2 ADDITIONAL TARGET GROUPS WITH POTENTIAL 6 4
4.2.3 BARELY ACCESSIBLE READER GROUPS 66
4.3 IDENTIFICATION O F TECHNOLOGICAL INNOVATIONS AND BASIC TRENDS 67
4.3.1 OFFLINE INNOVATIONS 67
4.3.2 ONLINE TRENDS 68
4.4 POSSIBLE SCENARIOS RELATED TO THE INFORMATION & SALES PROCESS 69
4.4.1 HOW TO STIMULATE SALES IN THE BOOK STORE 69
4.4.2 HOW TO STIMULATE ONLINE SALES 71
5 DISTRIBUTION CHANNELS AND LEGAL ISSUES 75
5.1 LEGAL ISSUES AND DRM 75
5.1.1 CHANGES IN PROPERTY RIGHTS 75
5.1.2 DEVELOPMENTS AND TRENDS IN DRM 77
5.2 NEW B2B DISTRIBUTION CHANNELS 78
5.2.1 DISTRIBUTION CHANNELS FOR PHYSICAL BOOKS IN 2020 79
5.2.2 DISTRIBUTION CHANNELS FOR DIGITAL BOOKS IN 2020 80
5.3 NEW B2C DISTRIBUTION CHANNELS 81
5.3.1 ONLINE RETAIL O F PHYSICAL BOOKS 82
5.3.2 DIGITAL CONTENT AND E-BOOKS 83
5.3.3 PRINT ON DEMAND 84
6
IMAGE 3
CONTENTS
II TREND REPORT 87
6 FICTION FOR YOUNG PEOPLE IN 2020 89
6.1 ABSTRACT 89
6.2 INTRODUCTION 9 0
6.3 THE VIB - VIRTUAL INTERACTIVE BOOK 9 0
6.3.1 MOCKUP 9 0
6.3.2 OVERVIEW: WHAT'S VIB? 91
6.3.3 VIRTUALITY - THE USER DIVES INTO THE WORLD O F THE BOOK . . . . 92
6.3.4 INTERACTIVITY - THE USER TAKES AN ACTIVE ROLE WHILE CONSUMING A
BOOK 93
6.3.5 VIRTUALITY AND INTERACTIVITY COME TOGETHER 95
6.3.6 MORE FEATURES 95
6.3.7 CUSTOMER VALUE - WHY SHOULD A CUSTOMER BUY VIB? . . . . 96
6.4 TECHNOLOGICAL ASPECTS 9 6
6.4.1 E-BOOK DEVICES 96
6.4.2 MULTILAYER CONTENT 97
6.4.3 INTELLIGENT HOMES 98
6.4.4 INTERNET TRENDS 100
6.5 MARKET & COMPETITION 100
6.5.1 CUSTOMER SEGMENTATION 100
6.5.2 MARKET SEGMENTATION 103
6.5.3 COMPETITION 104
6.6 BUSINESS MODEL 105
6.6.1 VALUE CHAIN 105
6.6.2 PACKAGES AND CUSTOMER SEGMENTATION 107
6.6.3 SALES STRATEGY 107
6.6.4 REVENUE GENERATORS 108
6.6.5 DISTRIBUTION CHANNELS 109
6.6.6 PARTNER 110
6.7 RISK ANALYSIS 110
6.7.1 TECHNOLOGY RISKS I L L
6.7.2 CONTENT RISKS I L L
6.7.3 ACCEPTANCE RISKS I L L
6.7.4 SUBSTITUTE RISKS 112
6.8 CONCLUSION 112
7 THE HEALTH GUIDEBOOK FOR WOMEN IN 2020 117
7.1 EXECUTIVE SUMMARY 117
7.2 INTRODUCTION 118
7.3 CONCEPT 118
7.3.1 PRODUCT DESCRIPTION 118
7.3.2 COMPOSITION O F THE HEALTH GUIDEBOOK 119
7.3.3 CUSTOMER SEGMENTATION 120
7
IMAGE 4
CONTENTS
7.3.4 CONTENT CREATION 122
7.3.5 ACCESSING AND FILTERING THE RELEVANT CONTENT 124
7.3.6 PRESENTATION OF THE CORE CONTENT 126
7.3.7 VALUE ADDED SERVICES 128
7.4 MARKET ANALYSIS 132
7.4.1 DEFINING THE RELEVANT MARKET 132
7.4.2 MARKET DEVELOPMENT 132
7.4.3 MARKET ENVIRONMENT 133
7.5 BUSINESS MODEL 138
7.5.1 VALUE CHAIN AND PLAYERS 138
7.5.2 PRODUCT AND POSITIONING 140
7.5.3 PRICING 141
7.5.4 DISTRIBUTION CHANNELS 142
7.5.5 BUSINESS COOPERATION 143
7.6 CONCLUSION 144
8 DON'T PANIC - THE FUTURE OF THE ENCYCLOPEDIA 147
8.1 EXECUTIVE SUMMARY 147
8.2 INTRODUCTION 148
8.3 USER NEEDS AND ENABLING TECHNOLOGIES 149
8.3.1 QUALITY O F CONTENT 149
8.3.2 AMOUNT O F CONTENT 150
8.3.3 UP-TO-DATENESS O F CONTENT 151
8.3.4 LOCATION-BASED CONTENT 152
8.3.5 GLOBAL ACCESS O F CONTENT 153
8.3.6 PERSONALIZED CONTENT 154
8.4 DRIVERS FOR FUTURE DEVELOPMENT 155
8.4.1 ACCEPTANCE O F SPECIALIZED READING DEVICES 155
8.4.2 READINESS TO PAY FOR CONTENT 156
8.4.3 DRIVERS AND SCENARIOS 157
8.5 DIGITAL ASSISTANT SCENARIO 158
8.5.1 EXECUTIVE SUMMARY 158
8.5.2 PRODUCT DESCRIPTION 158
8.5.3 MARKET DEVELOPMENT AND FUTURE COMPETITORS 161
8.5.4 MARKETING AND DISTRIBUTION 162
8.6 IHOLTZ SCENARIO 164
8.6.1 EXECUTIVE SUMMARY 164
8.6.2 PRODUCT DESCRIPTION 164
8.6.3 MARKET DEVELOPMENT AND FUTURE COMPETITORS 172
8.6.4 MARKETING AND DISTRIBUTION 173
8.7 CONCLUSION 176
8
IMAGE 5
CONTENTS
9 STUFF THAT MATTERS - THE REFERENCE BOOK OF THE FUTURE 179
9.1 ABSTRACT 179
9.2 INTRODUCTION 179
9.3 PRODUCT & SERVICE 180
9.3.1 MAIN FEATURES 180
9.3.2 BASIC BUSINESSES 181
9.3.3 CUSTOMER PROFILE 182
9.3.4 THE EVALUATION SYSTEM 184
9.3.5 CUSTOM-MADE COMPILATIONS VIA RANKING SYSTEM 188
9.3.6 INTEGRATED COMMUNITY 190
9.4 BUSINESS MODEL 192
9.4.1 VALUE CHAIN, PLAYERS & COOPERATION 192
9.4.2 BENEFITS O F THE PUBLISHERS 193
9.4.3 PRICING 194
9.4.4 DISTRIBUTION O F CONTENT 195
9.4.5 RISK O F CANNIBALIZING THE SINGLE ARTICLES BUSINESS 196
9.4.6 MAKE OR BUY - COMPETITION WITH CUSTOMERS? 196
9.4.7 SCIENTIFIC CONTENT AS SUCCESS FACTOR O F THE MARKET ENTRY . . .
197 9.5 MARKET 198
9.5.1 TARGET GROUPS 198
9.5.2 POTENTIAL AND VOLUME 199
9.5.3 COMPETITORS 199
9.6 TECHNOLOGICAL ASPECTS 201
9.6.1 ACCESS TO CONTENT 202
9.6.2 VISUALIZATION O F CONTENT 208
9.6.3 USABILITY O F CONTENT 209
9.7 VALUE ADDED SERVICES 210
9.7.1 INTERACTIVE TRAINING SCENARIOS AND ADVANCED VISUALIZATION . . 211
9.7.2 INDIVIDUAL TEACHING AND KNOWLEDGE MANAGEMENT 212
9.7.3 AUDIOBOOK VERSIONS 214
9.7.4 POTENTIAL 214
9.7.5 CONTENT FOR AUDIBLE REFERENCE BOOKS AND CUSTOMER GROUP . . 214 9.8
CONCLUSION 215
10 LIFESTYLE MAGAZINE FOR YUPPIES IN 2020 219
10.1 EXECUTIVE SUMMARY 219
10.2 THE YOUNG URBAN PROFESSIONAL AND HIS NEEDS 221
10.2.1 CHARACTERISTICS O F THE YUPPIE 221
10.2.2 THE NEEDS OF THE YUPPIE IN THE YEAR 2020 221
10.2.3 THE INADEQUACIES OF THE LIFESTYLE MAGAZINES TODAY 222
10.3 INTRODUCTION TO THE YPLANET 223
10.4 TECHNOLOGICAL REQUIREMENTS FOR YPLANET 224
10.4.1 COMMUNICATION WITH THE SURROUNDINGS 224
10.4.2 REAL TIME DETERMINATION O F LOCATION 225
9
IMAGE 6
CONTENTS
10.4.3 PEER-TO-PEER COMMUNICATION 225
10.4.4 RAPID WIRELESS CONNECTION 226
10.4.5 FLEXIBLE SCREEN DISPLAYS 226
10.5 PLAYERS 227
10.5.1 TECHNOLOGY 227
10.5.2 SYNDICATED CONTENT 227
10.5.3 DISTRIBUTION 228
10.6 CONTENT CREATION 229
10.6.1 INTRODUCTION 229
10.6.2 MULTIMEDIA CONTENT - AS GOOD AS IT GETS? 230
10.6.3 THE THREE PILLARS O F CONTENT CREATION IN 2020 232
10.6.4 EDITORIAL GENERATED CONTENT 233
10.6.5 SYNDICATED CONTENT 234
10.6.6 USER GENERATED CONTENT 235
10.6.7 IMPORTANT TRENDS WITH IMPACT ON LIFESTYLE TOPICS 236
10.7 CONTENT BUNDLING 238
10.7.1 INTRODUCTION 238
10.7.2 DIGITIZATION AS AN ENABLER 239
10.7.3 ADVERTISING BENEFITS 241
10.7.4 PRIVACY ASPECTS 243
10.8 BRANDING AND ADVERTISEMENT OF YPLANET 244
10.8.1 INTRODUCTION 244
10.8.2 BRANDING 244
10.8.3 ADVERTISEMENT 245
10.9 CONTENT DISTRIBUTION 246
10.10 VALUE ADDED SERVICES 247
10.10.1 INTRODUCTION 247
10.10.2 COUPONS 248
10.10.3 COMMUNITY 248
10.11 OUTLOOK 252
10 |
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| language | English |
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| spelling | The future of publishing ; trends for the bookmarket 2020 ; class of 2008WT [Center for Digital Technology and Management, CDTM. Ed. by: Bernhard Kirchmair ...] Munich CDTM 2008 260 S. Ill., graph. Darst. 22 cm txt rdacontent n rdamedia nc rdacarrier Trend Report 2007 Literaturangaben Kirchmair, Bernhard (DE-588)135836778 edt Trend Report 2007 (DE-604)BV022421378 2007 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3497307&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025437443&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The future of publishing ; trends for the bookmarket 2020 ; class of 2008WT Trend Report |
| title | The future of publishing ; trends for the bookmarket 2020 ; class of 2008WT |
| title_auth | The future of publishing ; trends for the bookmarket 2020 ; class of 2008WT |
| title_exact_search | The future of publishing ; trends for the bookmarket 2020 ; class of 2008WT |
| title_full | The future of publishing ; trends for the bookmarket 2020 ; class of 2008WT [Center for Digital Technology and Management, CDTM. Ed. by: Bernhard Kirchmair ...] |
| title_fullStr | The future of publishing ; trends for the bookmarket 2020 ; class of 2008WT [Center for Digital Technology and Management, CDTM. Ed. by: Bernhard Kirchmair ...] |
| title_full_unstemmed | The future of publishing ; trends for the bookmarket 2020 ; class of 2008WT [Center for Digital Technology and Management, CDTM. Ed. by: Bernhard Kirchmair ...] |
| title_short | The future of publishing ; trends for the bookmarket 2020 ; class of 2008WT |
| title_sort | the future of publishing trends for the bookmarket 2020 class of 2008wt |
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