Optimal search engine marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Kovač
2012
|
| Schriftenreihe: | Schriftenreihe electronic commerce, marketing & finance
2 |
| Schlagworte: | |
| Online-Zugang: | Ausführliche Beschreibung Inhaltsverzeichnis |
| Beschreibung: | XV, 205 S. graph. Darst. 21 cm, 285 g |
| ISBN: | 9783830064121 3830064128 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804149700860837888 |
|---|---|
| adam_text | IMAGE 1
TABLE O F CONTENTS
SYNOPSIS 1
ARTICLE 1
A BIDDING DECISION SUPPORT SYSTEM FOR PROFITABLE SEARCH ENGINE
MARKETING 29
ARTICLE 2
AN ANALYSIS O F THE PROFITABILITY O F FEE-BASED COMPENSATION PLANS FOR
SEARCH ENGINE MARKETING 67
ARTICLE 3
RETURN ON QUALITY IMPROVEMENTS IN SEARCH ENGINE MARKETING 109
ARTICLE 4
CANNIBALIZATION AND PROFITABILITY O F THE COMBINED USE O F PAID AND
ORGANIC
SEARCH 145
ARTICLE 5
WHY KEYWORDS DIFFER IN CONSUMERS CLICK AND ADVERTISERS BIDDING
BEHAVIOR 173
OUTLOOK 201
X V
HTTP://D-NB.INFO/1020887826
|
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| author | Abou Nabout, Nadia 1983- |
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| ctrlnum | (OCoLC)795590637 (DE-599)DNB1020887826 |
| dewey-full | 658.8720285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8720285 |
| dewey-search | 658.8720285 |
| dewey-sort | 3658.8720285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| isbn | 9783830064121 3830064128 |
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