Essays in retail strategy: the case of unplanned buying and exclusively branded products
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IV, 201 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040604525 | ||
| 003 | DE-604 | ||
| 005 | 20130220 | ||
| 007 | t | ||
| 008 | 121203s2012 m||| 00||| eng d | ||
| 035 | |a (OCoLC)826542726 | ||
| 035 | |a (DE-599)HBZHT017455798 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 |a DE-N2 |a DE-945 |a DE-355 | ||
| 084 | |a QQ 440 |0 (DE-625)141974: |2 rvk | ||
| 100 | 1 | |a Berlemann, Benedikt |e Verfasser |0 (DE-588)1027830080 |4 aut | |
| 245 | 1 | 0 | |a Essays in retail strategy |b the case of unplanned buying and exclusively branded products |c vorgelegt von Benedikt Berlemann |
| 264 | 1 | |c 2012 | |
| 300 | |a IV, 201 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |a Köln, Univ., Diss., 2012 | ||
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kaufentscheidung |0 (DE-588)4073328-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kaufmotivation |0 (DE-588)4163506-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Einzelhandel |0 (DE-588)4127747-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Einzelhandel |0 (DE-588)4127747-8 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 2 | |a Kaufmotivation |0 (DE-588)4163506-1 |D s |
| 689 | 0 | 3 | |a Kaufentscheidung |0 (DE-588)4073328-2 |D s |
| 689 | 0 | 4 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 0 | |5 DE-188 | |
| 689 | 1 | 0 | |a Einzelhandel |0 (DE-588)4127747-8 |D s |
| 689 | 1 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 2 | |a Kaufentscheidung |0 (DE-588)4073328-2 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Einzelhandel |0 (DE-588)4127747-8 |D s |
| 689 | 2 | 1 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 2 | |C b |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025432219&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025432219 | ||
Datensatz im Suchindex
| _version_ | 1804149695897927680 |
|---|---|
| adam_text | Titel: Essays in retail strategy
Autor: Berlemann, Benedikt
Jahr: 2012
CONTENTS
Introduction.........................................................................................................................1
1.1 Retail Strategy and its Recent Challenges......................................................................5
1.2 Study 1: Toward a Model of Unplanned Buying: How to Measure, Explain, and
Manage Unplanned Purchases........................................................................................6
1.3 Study 2: A Question of Format? The Importance of Differences in Retail Formats for
Unplanned Purchases......................................................................................................8
1.4 Study 3: For You Only? Marketing National Brands Exclusively Through a Single
Retailer: Drivers and Detractors.....................................................................................9
References Chapter 1...........................................................................................................12
Toward a Model of Unplanned Buying: How to Measure, Explain, and Manage
Unplanned Purchases........................................................................................................15
2.1 Motivation....................................................................................................................16
2.2 The Conceptualization and Measurement of Unplanned Purchasing Behaviors.........18
2.2.1 A Comparison of Planned and Actual Behaviors...............................................21
2.2.2 The Motivations for Unplanned Purchases........................................................22
2.2.3 The Psychological Processes during Unplanned Buying...................................24
2.2.4 The Measurement of Unplanned Purchases.......................................................25
2.2.5 Indirect Measurements.......................................................................................26
2.2.6 Direct Measurements.........................................................................................28
2.3 An Explanation of Unplanned Purchases.....................................................................32
2.3.1 Pre-shopping......................................................................................................34
2.3.2 In-store Shopping Behaviors (Unplanned Considerations and Unplanned
Purchases).............................................................................................................39
2.3.3 Post-shopping Consequences of Unplanned Purchases....................................48
2.4 Major Changes in Shopper Behavior...........................................................................48
2.4.1 Environmental drivers........................................................................................49
2.4.2 Retailer and manufacturer innovations..............................................................50
2.5 Discussion and Implications.........................................................................................51
2.5.1 Research Implications........................................................................................51
2.5.2 Managerial Implications....................................................................................56
2.5.3 Limitations..........................................................................................................57
References Chapter 2...........................................................................................................59
A Question of Format? The Importance of Retail Format Differences for Unplanned
Purchases............................................................................................................................69
3.1 Motivation....................................................................................................................70
3.2 Conceptual Framework................................................................................................73
3.2.1 Store Characteristics..........................................................................................77
3.2.2 Product Characteristics.....................................................................................81
3.2.3 Marketing Stimuli...............................................................................................83
3.2.4 Shopper and Trip Characteristics......................................................................85
3.2.5 Retail Formats....................................................................................................89
3.3 Data and Methodology.................................................................................................91
3.3.1 Data Collection..................................................................................................91
3.3.2 Measurement......................................................................................................93
3.3.3 Methodology.......................................................................................................98
3.4 Results..........................................................................................................................99
3.4.1 Impact of Store Characteristics on Unplanned Purchases..............................100
3.4.2 Impact of Product Characteristics on Unplanned Purchases..........................101
3.4.3 Impact of Marketing Stimuli on Unplanned Purchases...................................102
3.4.4 Impact of Shopper and Trip Characteristics on Unplanned Purchases..........103
3.5 Discussion and Implications.......................................................................................104
3.5.1 Implications For Research...............................................................................105
3.5.2 Implications For Practice................................................................................106
3.5.3 Limitations and Further Research...................................................................108
References Chapter 3.........................................................................................................110
4 For You Only? Marketing National Brands Through a Single Retailer: Drivers and
Detractors.........................................................................................................................121
4.1 Motivation..................................................................................................................122
4.2 Conceptual Framework..............................................................................................129
4.2.1 EBP-offer Level................................................................................................133
4.2.2 Strategic Level..................................................................................................136
4.2.3 Execution Level................................................................................................139
4.3 Data and Methodology...............................................................................................142
4.3.1 Measures..........................................................................................................144
4.3.2 Methodology.....................................................................................................148
4.4 Results........................................................................................................................150
4.4.1 Descriptive Statistics........................................................................................150
4A.2 Model Estimates...............................................................................................155
4.4.3 Impact of Drivers on Utility.............................................................................157
AAA Impact of Drivers on Consideration.................................................................158
4.4.5 Impact of Drivers on Commitment...................................................................159
4.4.6 Test of Model Stability......................................................................................162
4.5 Discussion and Implications.......................................................................................162
4.5.1 Research Implications......................................................................................163
4.5.2 Managerial Implications..................................................................................163
4.5.3 Research Limitations and Directions for Further Research............................165
References Chapter 4.........................................................................................................167
REFERENCES.....................................................................................................................177
|
| any_adam_object | 1 |
| author | Berlemann, Benedikt |
| author_GND | (DE-588)1027830080 |
| author_facet | Berlemann, Benedikt |
| author_role | aut |
| author_sort | Berlemann, Benedikt |
| author_variant | b b bb |
| building | Verbundindex |
| bvnumber | BV040604525 |
| classification_rvk | QQ 440 |
| ctrlnum | (OCoLC)826542726 (DE-599)HBZHT017455798 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02142nam a2200517 c 4500</leader><controlfield tag="001">BV040604525</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130220 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">121203s2012 m||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)826542726</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT017455798</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 440</subfield><subfield code="0">(DE-625)141974:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Berlemann, Benedikt</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1027830080</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Essays in retail strategy</subfield><subfield code="b">the case of unplanned buying and exclusively branded products</subfield><subfield code="c">vorgelegt von Benedikt Berlemann</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IV, 201 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Köln, Univ., Diss., 2012</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kaufentscheidung</subfield><subfield code="0">(DE-588)4073328-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kaufmotivation</subfield><subfield code="0">(DE-588)4163506-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Einzelhandel</subfield><subfield code="0">(DE-588)4127747-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Einzelhandel</subfield><subfield code="0">(DE-588)4127747-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kaufmotivation</subfield><subfield code="0">(DE-588)4163506-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Kaufentscheidung</subfield><subfield code="0">(DE-588)4073328-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Einzelhandel</subfield><subfield code="0">(DE-588)4127747-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Kaufentscheidung</subfield><subfield code="0">(DE-588)4073328-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Einzelhandel</subfield><subfield code="0">(DE-588)4127747-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025432219&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025432219</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Aufsatzsammlung Hochschulschrift |
| id | DE-604.BV040604525 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:27:07Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025432219 |
| oclc_num | 826542726 |
| open_access_boolean | |
| owner | DE-188 DE-N2 DE-945 DE-355 DE-BY-UBR |
| owner_facet | DE-188 DE-N2 DE-945 DE-355 DE-BY-UBR |
| physical | IV, 201 S. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| record_format | marc |
| spelling | Berlemann, Benedikt Verfasser (DE-588)1027830080 aut Essays in retail strategy the case of unplanned buying and exclusively branded products vorgelegt von Benedikt Berlemann 2012 IV, 201 S. txt rdacontent n rdamedia nc rdacarrier Köln, Univ., Diss., 2012 Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf Kaufmotivation (DE-588)4163506-1 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4113937-9 Hochschulschrift gnd-content Einzelhandel (DE-588)4127747-8 s Verbraucherverhalten (DE-588)4062644-1 s Kaufmotivation (DE-588)4163506-1 s Kaufentscheidung (DE-588)4073328-2 s Markenartikel (DE-588)4037584-5 s DE-188 DE-604 b DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025432219&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Berlemann, Benedikt Essays in retail strategy the case of unplanned buying and exclusively branded products Verbraucherverhalten (DE-588)4062644-1 gnd Kaufentscheidung (DE-588)4073328-2 gnd Kaufmotivation (DE-588)4163506-1 gnd Markenartikel (DE-588)4037584-5 gnd Einzelhandel (DE-588)4127747-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4073328-2 (DE-588)4163506-1 (DE-588)4037584-5 (DE-588)4127747-8 (DE-588)4143413-4 (DE-588)4113937-9 |
| title | Essays in retail strategy the case of unplanned buying and exclusively branded products |
| title_auth | Essays in retail strategy the case of unplanned buying and exclusively branded products |
| title_exact_search | Essays in retail strategy the case of unplanned buying and exclusively branded products |
| title_full | Essays in retail strategy the case of unplanned buying and exclusively branded products vorgelegt von Benedikt Berlemann |
| title_fullStr | Essays in retail strategy the case of unplanned buying and exclusively branded products vorgelegt von Benedikt Berlemann |
| title_full_unstemmed | Essays in retail strategy the case of unplanned buying and exclusively branded products vorgelegt von Benedikt Berlemann |
| title_short | Essays in retail strategy |
| title_sort | essays in retail strategy the case of unplanned buying and exclusively branded products |
| title_sub | the case of unplanned buying and exclusively branded products |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Kaufentscheidung (DE-588)4073328-2 gnd Kaufmotivation (DE-588)4163506-1 gnd Markenartikel (DE-588)4037584-5 gnd Einzelhandel (DE-588)4127747-8 gnd |
| topic_facet | Verbraucherverhalten Kaufentscheidung Kaufmotivation Markenartikel Einzelhandel Aufsatzsammlung Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025432219&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT berlemannbenedikt essaysinretailstrategythecaseofunplannedbuyingandexclusivelybrandedproducts |