Verfügbarkeit: Business marketing management

Business marketing management: B2B

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Bibliographische Detailangaben
Hauptverfasser:	Hutt, Michael D. 1946- (VerfasserIn), Speh, Thomas W. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	[Mason, Ohio] [u.a.] South-Western Cengage Learning 2013
Ausgabe:	11. ed.
Schlagworte:	Industrial marketing > Management > Case studies Business-to-Business-Marketing Marketingmanagement Industriebetrieb Marketing Fallstudiensammlung
Beschreibung:	Includes bibliographical references and indexes
Beschreibung:	XXX, 428 S. Ill., graph. Darst.
ISBN:	9781133189565 1133189563

Internformat

MARC


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Datensatz im Suchindex

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genre_facet	Fallstudiensammlung
id	DE-604.BV040602266
illustrated	Illustrated
indexdate	2024-11-09T04:00:38Z
institution	BVB
isbn	9781133189565 1133189563
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025429993
oclc_num	820436017
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physical	XXX, 428 S. Ill., graph. Darst.
publishDate	2013
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publisher	South-Western Cengage Learning
record_format	marc
spellingShingle	Hutt, Michael D. 1946- Speh, Thomas W. Business marketing management B2B Industrial marketing Management Case studies Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4631075-7 (DE-588)4168907-0 (DE-588)4026813-5 (DE-588)4037589-4 (DE-588)4522595-3
title	Business marketing management B2B
title_alt	Business to Business, B 2 B
title_auth	Business marketing management B2B
title_exact_search	Business marketing management B2B
title_full	Business marketing management B2B Michael D. Hutt ; Thomas W. Speh
title_fullStr	Business marketing management B2B Michael D. Hutt ; Thomas W. Speh
title_full_unstemmed	Business marketing management B2B Michael D. Hutt ; Thomas W. Speh
title_short	Business marketing management
title_sort	business marketing management b2b
title_sub	B2B
topic	Industrial marketing Management Case studies Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Industrial marketing Management Case studies Business-to-Business-Marketing Marketingmanagement Industriebetrieb Marketing Fallstudiensammlung
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