Verfügbarkeit: MKTG6 :: THWS Bibkatalog

MKTG6:

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Bibliographische Detailangaben
Hauptverfasser:	Lamb, Charles W. 1944- (VerfasserIn), Hair, Joseph F. 1944- (VerfasserIn), McDaniel, Carl D. 1941- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Mason, OH South-Western, Cengage Learning 2013
Ausgabe:	[Ed.] 6, Student ed.
Schlagworte:	Marketing / Textbooks Mercadotecnia / Libros de texto
Beschreibung:	Title from caption on p. [ii]. - Detachable reference cards at end of text Includes bibliographical references (p. 379-390) and index
Beschreibung:	XVI, 400 S. zahlr. Ill. 28 cm 24 reference cards

Internformat

MARC


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020			\|z 9781133190110 (pbk.) \|9 978-1-133-19011-0 (pbk.)
020			\|z 1133190111 (pbk.) \|9 1-133-19011-1 (pbk.)
035			\|a (OCoLC)820430749
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041	0		\|a eng
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100	1		\|a Lamb, Charles W. \|d 1944- \|e Verfasser \|0 (DE-588)137931328 \|4 aut
245	1	0	\|a MKTG6 \|c Lamb ; Hair ; McDaniel
246	1	3	\|a MKTG 6
246	1	3	\|a MKTG
246	1	3	\|a Marketing
250			\|a [Ed.] 6, Student ed.
264		1	\|a Mason, OH \|b South-Western, Cengage Learning \|c 2013
300			\|a XVI, 400 S. \|b zahlr. Ill. \|c 28 cm \|e 24 reference cards
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Title from caption on p. [ii]. - Detachable reference cards at end of text
500			\|a Includes bibliographical references (p. 379-390) and index
650		4	\|a Marketing / Textbooks
650		4	\|a Mercadotecnia / Libros de texto
700	1		\|a Hair, Joseph F. \|d 1944- \|e Verfasser \|0 (DE-588)135615828 \|4 aut
700	1		\|a McDaniel, Carl D. \|d 1941- \|e Verfasser \|0 (DE-588)128647450 \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-025424821

Datensatz im Suchindex

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author	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941-
author_GND	(DE-588)137931328 (DE-588)135615828 (DE-588)128647450
author_facet	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941-
author_role	aut aut aut
author_sort	Lamb, Charles W. 1944-
author_variant	c w l cw cwl j f h jf jfh c d m cd cdm
building	Verbundindex
bvnumber	BV040596996
classification_rvk	QP 600
ctrlnum	(OCoLC)820430749 (DE-599)BVBBV040596996
discipline	Wirtschaftswissenschaften
edition	[Ed.] 6, Student ed.
format	Book
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id	DE-604.BV040596996
illustrated	Illustrated
indexdate	2024-07-10T00:26:57Z
institution	BVB
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025424821
oclc_num	820430749
open_access_boolean
owner	DE-898 DE-BY-UBR
owner_facet	DE-898 DE-BY-UBR
physical	XVI, 400 S. zahlr. Ill. 28 cm 24 reference cards
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	South-Western, Cengage Learning
record_format	marc
spelling	Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut MKTG6 Lamb ; Hair ; McDaniel MKTG 6 MKTG Marketing [Ed.] 6, Student ed. Mason, OH South-Western, Cengage Learning 2013 XVI, 400 S. zahlr. Ill. 28 cm 24 reference cards txt rdacontent n rdamedia nc rdacarrier Title from caption on p. [ii]. - Detachable reference cards at end of text Includes bibliographical references (p. 379-390) and index Marketing / Textbooks Mercadotecnia / Libros de texto Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut
spellingShingle	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- MKTG6 Marketing / Textbooks Mercadotecnia / Libros de texto
title	MKTG6
title_alt	MKTG 6 MKTG Marketing
title_auth	MKTG6
title_exact_search	MKTG6
title_full	MKTG6 Lamb ; Hair ; McDaniel
title_fullStr	MKTG6 Lamb ; Hair ; McDaniel
title_full_unstemmed	MKTG6 Lamb ; Hair ; McDaniel
title_short	MKTG6
title_sort	mktg6
topic	Marketing / Textbooks Mercadotecnia / Libros de texto
topic_facet	Marketing / Textbooks Mercadotecnia / Libros de texto
work_keys_str_mv	AT lambcharlesw mktg6 AT hairjosephf mktg6 AT mcdanielcarld mktg6 AT lambcharlesw mktg AT hairjosephf mktg AT mcdanielcarld mktg AT lambcharlesw marketing AT hairjosephf marketing AT mcdanielcarld marketing

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